Are Out of Home Agencies, Buying Services and Operators Allies or Competitors? (Billboard Insider)
If an out of home company brings some creative in house (e.g. Outfront Studios), and then develops its own automated sales platform (Lamar, OUTFRONT, and Clear Channel) is it only a matter of time before it views the out of home agencies or buying services as competitors? Are out of home agencies, buying services and operators allies or competitors? […]
Tue, Feb 18, 2020 at 5:22 PM