Editors’ Picks

Daktronics, Inc.’s Third Quarter Fiscal 2020 Results (Globe News Wire)

Daktronics, Inc. (NASDAQ - DAKT) reported fiscal 2020 third quarter net sales of $127.7 million, operating loss of $9.2 million, and net loss of $12.7 million, or $0.28 per diluted share, compared to net sales of $115.1 million, operating loss of $7.5 million, and net loss of $3.3 million, or $0.07 per diluted share, for the third quarter of fiscal 2019. […]

globenewswire.com
Sat, Feb 29, 2020 at 8:21 PM

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AdTECH: OOH – Toronto: Registration, Speakers and Agenda

Registration is now open for AdTECH: OOH – Toronto, which will take place on June 2, 2020. AdTECH: OOH – Toronto is aimed at those already in AdTECH wishing to learn more about the Out of Home Industry, and for those in Out of Home who wish to better understand Automation, Programmatic Buying, Marketplaces, Media Exchanges and Revenue Management. […]

2020adtechyto.ministryofnewmedia.com
Sat, Feb 29, 2020 at 8:07 PM

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Mark Wahlberg backs digital signage startup Raydiant (Retail Tech Innovation Hub)

Wahlberg was an early Raydiant customer and investor. In fact, the company was featured in an episode of the Wahlburgers TV show, with the Boogie Nights (we love that movie) star testing out its technology as a way to create a virtual presence in Wahlburgers, the chain of restaurants he owns with his brothers. […]

retailtechinnovationhub.com
Sat, Feb 29, 2020 at 7:54 PM

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16:9: DSE 2020 Booth Preview: Broadsign Optimizing How DOOH Gets Done

DSE Booth Preview: Broadsign, Booth # 2807 Why do people going to DSE need to put your company on their Must See list of booths? Attendees will be able to demo new products and chat face-to-face with our product experts. It’s also a great way to see what we’ve been up to for the past year and have any questions answered right on the spot! […]

sixteen-nine.net
Sat, Feb 29, 2020 at 5:58 PM

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16:9: Daktronics Invests In MicroLED Start-Up X Display

Direct view LED manufacturer Daktronics evidently sees microLED as part of its indoor display future, having announced it was part of a Series A investment round in X Display Company (XDC), a Raleigh-Durham, NC start-up that “creates and owns leading intellectual property (IP) and capabilities in microLED mass transfer technology. […]

sixteen-nine.net
Sat, Feb 29, 2020 at 3:34 PM

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How To Use Chrome Digital Signage Players (Telemetry TV)

Chrome devices come with major upsides and a few downsides when it comes to powering a digital signage network. What are the advantages of Chrome digital signage players? The major differentiator between Chrome devices and many other OS devices on the market is that Chrome media players are the cheapest and easiest option to deploy at scale. […]

telemetrytv.com
Sat, Feb 29, 2020 at 12:58 AM

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How Much Will OOH Ad Spending Grow This Decade? (DashTwo)

Rodolfo Queiroz. The adoption of better connectivity, such as 5G, and the decrease in ad dollars funneled to other media will certainly help fuel ad spending in out of home. Every indication we see points to continued booming growth of the medium, which hit new heights in 2018 and likely did so again in 2019 (final numbers will be out within the next few weeks). […]

dashtwo.com
Fri, Feb 28, 2020 at 6:42 PM

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Daktronics Invests in XDC, a Leader in Mass Transfer and MicroLED Technology (DSConnection)

BROOKINGS, S.D. – Feb. 28, 2020 – Daktronics (NASDAQ-DAKT) of Brookings, South Dakota, announces it has participated in a Series A investment round in X Display Company (XDC). […]

digitalsignageconnection.com
Fri, Feb 28, 2020 at 2:20 PM

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16:9: Intersection To Run DOOH Network Across NYC’s Growing Hudson Yards Development

The OOH media company Intersection has announced – guessing it was OK’d to finally announce – that it has the contract to run a digital OOH ad network throughout the impressive, 28-acre mixed use Hudson Yards development on the west side of midtown Manhattan. […]

sixteen-nine.net
Fri, Feb 28, 2020 at 10:37 AM

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16:9: Futuresource Releases Free Market Analyst Review Of What You Missed At ISE 2020

Every year, the UK-based consulting and research firm Futuresource Consulting sends a team of market analysts to walk the many halls of the RAI in Amsterdam to view and review what’s on show at ISE. Their findings are pulled together in a quite thorough free report that’s available as a PDF download. […]

sixteen-nine.net
Fri, Feb 28, 2020 at 7:43 AM

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How to Reach Millennials with Out-of-Home Advertising (Clear Channel Direct)

A big benefit of marketing to millennials is that many have grown up with digital media. Younger generations are used to viewing and interacting with digital platforms, and can do so with ease. On the flipside, millennials may also have a “seen it before” mentality that demands a more fresh approach to advertising that will pique their interest. […]

clearchanneldirect.co.uk
Fri, Feb 28, 2020 at 12:38 AM

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How adsquare, the real-time data exchange, is helping brands plan, activate and measure the effectiveness of their digital OOH campaigns (Podcast, 36:41)

Programmatic opens up new inventory and new opportunities in Out-Of-Home (OOH) advertising, paving the way for marketers who leverage spatial, audience and movement data to deliver the right message to the right people at the right time. […]

spreaker.com
Fri, Feb 28, 2020 at 12:10 AM

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Digital Signage Expo 2020 addresses coronavirus concerns, commits to holding the trade show as planned, March 31- April 3 (DSExpo)

With our trade show and conference staging March 31- April 3, and no outbreak of this virus in the U.S., we can confirm that DSE 2020 will take place as planned. We have been closely monitoring the situation and will continue to do so over the coming weeks. The greater majority of DSE’s exhibitors and attendees are based in the U.S. […]

digitalsignageexpo.net
Thu, Feb 27, 2020 at 8:06 PM

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Swedish gas station deploys digital signage in 100+ locations (DSToday)

Preem was looking to update its digital signage so it could reach the right audiences at the best times of day. To accomplish this, the company extended its existing partnership with digital signage provider Visual Art to provide the upgrades. […]

digitalsignagetoday.com
Thu, Feb 27, 2020 at 6:40 PM

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6 traits required to succeed in out of home ad sales (Billboard Insider)

by Jesse London. 1) Good with Advertisers (or agencies) – Advertisers want to work with someone they trust, and the easiest way for an AE to build trust is to be responsive to the advertiser’s business needs. AE’s need to really listen to understand the business challenges, be empathetic, and then present only proposals that align with those needs. […]

billboardinsider.com
Thu, Feb 27, 2020 at 6:17 PM

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