Editors’ Picks

QMS says its new DOOH audience measurement system offers a level of granularity not previously possible (Mumbrella)

Anne Parsons, QMS board member. QMS has worked with independent experts over the past two years to produce a data, insights, and measurement system able to dimensionalise mass audience OOH attributes and capture the unique reach of DOOH. These efforts have culminated in a new platform called DYNAMiQ. […]

mumbrella.com.au
Mon, Mar 2, 2020 at 6:48 PM

Permalink

UK’s OOH spend continues to rise, boosted by digital OOH (Talon)

Outsmart recently reported the final figures for 2019, showing annual OOH revenue in the UK, was up 7.6% from 2018 at £1.3 billion. The last quarter of 2019 was also the most successful, with 23% increase on Q3 2019 and 15% increase compared to Q4 2018. […]

talonoutdoor.com
Mon, Mar 2, 2020 at 6:26 PM

Permalink

The Top 20 US OOH Companies Ranked by Faces (Billboard Insider)

Insider has compiled a list of the top 20 US out of home companies ranked by bulletin and poster faces. Three caveats: (1) We left indoor, place-based, transit and airports off the list. That’s for a future post. […]

billboardinsider.com
Mon, Mar 2, 2020 at 6:12 PM

Permalink

What is programmatic digital out-of-home advertising, DOOH? (Broadsign via YouTube, 12:06)

Most media buyers have read the infamous ebook “WTF is programmatic?” – welcome to the sequel. In this lesson, you’ll learn the foundations of programmatic DOOH from A to Z, and be equipped with the basics needed to start exploring this channel. […]

youtube.com
Mon, Mar 2, 2020 at 2:37 PM

Permalink

Train commuter advertising group XTD lifts profit (AdNews)

XTD posted a 119% increase in profit to $214,376 for the half year to December as the metro train commuter specialist advertising company looks for opportunities to expand. Revenue for the six months was down 11% to $1.79 million. […]

adnews.com.au
Mon, Mar 2, 2020 at 2:14 PM

Permalink

16:9: LA Digital Signage Startup Brings On Actor Mark Wahlberg As Strategic Advisor

A San Francisco digital signage company has turned to the power of celebrity to help market and guide its solutions – with actor Mark Wahlberg coming on as a strategic advisor. Wahlberg had already been an early investor and customer of Raydiant’s restaurant-centric solution, deploying it in the family-owned Wahlburgers fast casual burger chain. […]

sixteen-nine.net
Mon, Mar 2, 2020 at 10:44 AM

Permalink

Real estate Investment firm Oxford Properties Group Joins DPAA (DSConnection)

NEW YORK, March 2, 2020 – DPAA, the leading global organization for all advertising and content outside the home, announced today that Oxford Properties Group has joined the association. Oxford Properties Group is a leading global investor, developer and manager of real estate. […]

digitalsignageconnection.com
Mon, Mar 2, 2020 at 9:56 AM

Permalink

16:9: Auto Dealer Software Giant Acquires Interactive Service Counter Firm GoMoto

One of the challenges any technology company faces in penetrating a vertical market is crossing the divide from selling something that would be nice to have, to offering something that is seen as essential. […]

sixteen-nine.net
Mon, Mar 2, 2020 at 8:46 AM

Permalink

16:9: McDonald’s Confirms Sales Lifts From AI-Driven Suggestive Selling In Drive-Thru Lanes

There is, unsurprisingly, precious little detail, but McDonald’s is starting to generally talk up and validate its $300M acquisition a year ago of the Israeli AI startup Dynamic Yield, which is enabling the QSR giant to optimize suggestive selling in its drive-thru lanes and elsewhere. […]

sixteen-nine.net
Mon, Mar 2, 2020 at 6:48 AM

Permalink

How Digital Signage Transformed Online Mattress Retailer “Saatva” In-Store Experience (Samsung on YouTube)

Retail is continuing to transform. After being online-only for years, CEO of Saatva Mattress, Ron Rudzin, is using digital signage and technology to elevate the customer experience at their flagship store in NYC. […]

youtube.com
Mon, Mar 2, 2020 at 12:10 AM

Permalink

Out of Home Advertising Association teams with U.N. to promote biodiversity (Campaign)

The Out of Home Advertising Association of America (OAAA) is doing its part to promote the protection of the world’s biodiversity with donated assets for World Wildlife Day. To honor World Wildlife Day, more than 6,000 digital out of home screens across the U.S. were donated to the campaign. […]

campaignlive.com
Mon, Mar 2, 2020 at 12:08 AM

Permalink

Ocean Outdoor expands its large format DOOH network in Scotland ahead of UEFA Euro 2020 and global climate change conference (Graphic Display World)

Ocean has deployed a high-impact new roadside network, landmark structures and reconfiguring the out of home advertising experience on major arterials. What we’ve created is a live, responsive DOOH network of 93 screens which stretches from Edinburgh Airport and along the M8, connecting the centres of both Edinburgh and Glasgow. […]

graphicdisplayworld.com
Mon, Mar 2, 2020 at 12:08 AM

Permalink

16:9: DSE Says 2020 Show On, Despite Any Attendee or Exhibitor Worries About Coronavirus

Digital Signage Expo’s organizers have pushed out a statement designed to reassure exhibitors and attendees that the 2020 trade show and conference is on as planned, despite any concerns out there about travel and crowds amidst concerns about the spread of the COVID-19 virus. […]

sixteen-nine.net
Sun, Mar 1, 2020 at 7:11 PM

Permalink

16:9: LG-MRI Cancels DSE 2020 Stand And Presence, Citing COVID-19 Worries

I just had a “Here we go” moment – with news of the first substantial exhibitor to pull out of Digital Signage Expo, citing worries about the spread of the COVID-19 virus. […]

sixteen-nine.net
Sun, Mar 1, 2020 at 7:03 PM

Permalink

Clear Channel Outdoor Says It’s Willing to Sell Assets to Reduce Debt (Billboard Insider)

Insider’s take: Yesterday’s call showed an increased willingness to sell assets to reduce debt. The market liked what it heard. Clear Channel stock finished up 8.3% to $2.21 on a day when the S&P 500 declined 1%, Lamar grew 0.2% and OUTFRONT declined 2.1%. […]

billboardinsider.com
Sat, Feb 29, 2020 at 8:24 PM

Permalink