AdQuick CEO: real post-campaign results are more important than impressions in OOH advertising (Billboard Insider)
Bull's eye comment by Matt O’Connor, CEO and Co-Founder, Adquick [Ed.] Billboard Insider: Will declining iphone location data create problems for out of home audience measurement? Matt: Location data is definitely vital for creating impressions, although even right now, Geopath impressions are not real-time and are still proxies for expected impressions. […]
Mon, Feb 17, 2020 at 11:28 PM