Editors’ Picks

Geopath / OAAA Out of Home Media Conference & Expo is to be held as scheduled, on April 27 -29, 2020

We are actively monitoring the situation with the coronavirus (2019-nCoV or COVID-19) and will inform all attendees if the event needs to be postponed or canceled. The safety and well-being of our members and attendees is of utmost importance.​ In the instance where the Out of Home Media Conference & Expo needs to be rescheduled, we will provide as much advance notice as possible. […]

go2020ooh.com
Wed, Mar 11, 2020 at 7:00 PM

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Washington Post: D.C. wins lawsuit against digital sign venture that helped spark Jack Evans scandal

The District has won a long-running lawsuit against an outdoor advertising company that hoped to install dozens of digital signs throughout the city. The lawsuit, which the District initiated in 2016, aimed to stop a venture later connected to a scandal that would engulf former D.C. Council member Jack Evans and lead to his resignation in January. […]

washingtonpost.com
Wed, Mar 11, 2020 at 6:58 PM

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JCDecaux reports flat transport revenue; seeks and grants contract relief (Moodie Davitt Report)

JCDecaux’ s Transport arm posted a mixed year in 2019, with revenues for the subdivision up just +0.3% to €1,636.4 million (US$1,823 million). […]

moodiedavittreport.com
Wed, Mar 11, 2020 at 6:38 PM

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Route’s new tool measures OOH audience engagement at 15-minute intervals (Campaign)

It is a development to Route’s current measurement tool, which previously allowed for audience measurement at 16 points in a day. The update means that brands will be able to plan more effective and efficient campaigns, Route said. […]

campaignlive.co.uk
Wed, Mar 11, 2020 at 6:34 PM

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Watchfire, Blip and Greyline to Launch Programmatic Billboard in Times Square (Billboard Insider)

Watchfire Signs was selected by Greyline Outdoor to manufacture a large digital billboard located in Times Square, a major commercial, tourist and entertainment center in the Midtown Manhattan section of New York City. Click to Tweet. The 8mm billboard stretches nearly 36 ft x 24 ft and is located above US Polo at 1540 Broadway in the center of Times Square. […]

billboardinsider.com
Wed, Mar 11, 2020 at 6:00 PM

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Programmatic DOOH: Lessons from the European experience programmatic (AdNews)

Australian advertisers, agencies and publishers are embracing programmatic digital out-of-home (DOOH) in ever-increasing numbers, but structures and strategies need to be underpinned by data to succeed, Outdoor Media Association (OMA) independent chairman Charles Parry-Okeden warns. […]

adnews.com.au
Wed, Mar 11, 2020 at 3:46 PM

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What we learned from programmatic DOOH veteran, Charles Parry-Okeden, CEO at ECN (Broadsign)

“Veteran” might seem like an interesting word for a concept as new as programmatic DOOH, but ECN was an early adopter. They quickly became a key publisher in some of Europe’s most programmatically advanced European markets, like the Netherlands. Of course, they encountered a few struggles along the way,  and have been honing and perfecting their programmatic skills ever since. […]

broadsign.com
Wed, Mar 11, 2020 at 2:52 PM

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How Volta is using programmatic to boost its DOOH ad business (Vistar Media)

"The prime real-estate we have right before someone enters the door – it is a shopper marketers’ dream! The NFC capabilities our units have and our Volta Vision technology allow us to be completely interactive, from mobile retargeting to messages changing based on who is walking by. And the cherry on top? […]

info.vistarmedia.com
Wed, Mar 11, 2020 at 2:51 PM

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OOH Industry Supports CDC with National COVID-19 Prevention Campaign (OAAA)

OAAA has partnered with the Centers for Disease Control and Prevention (CDC), the nation’s health agency, to offer public-health PSAs in a variety of digital OOH formats as the OOH industry steps up to help explain preventive measures to mass audiences. […]

specialreports.oaaa.org
Wed, Mar 11, 2020 at 12:49 PM

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16:9: Free Files Your Screen Network Can Use For COVID-19 Awareness Efforts

Here is a resource of  free, screen-ready public service graphics and motion media files that digital signage and DOOH networks of all stripes and models can use to raise awareness of, and reinforce, health safety and prevention measures in the midst of the COVID-19 outbreak. These have been developed by companies to make available to customers, and now, more broadly to anyone who might use them. […]

sixteen-nine.net
Wed, Mar 11, 2020 at 10:31 AM

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Coca-Cola digital shelf talkers prove a success in Russia (AVInteractive)

According to Coca-Cola HBC Russia some 70% of its products are sold from in-store shelves. Standing out from the crowd at point of sale and having shoppers select its brands over alternatives from an adjacent shelf is crucial. […]

avinteractive.com
Wed, Mar 11, 2020 at 10:29 AM

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16:9: Shanghai’s Pudong Airport Adds Massive LED Board In Departures Hall

This is a massive 178 sq. meter ad board at Shanghai Pudong International Airport, installed last year but just being touted now by LED manufacturer AOTO. The board is sold and presumably run by DOOH media giant JCDecaux . […]

sixteen-nine.net
Wed, Mar 11, 2020 at 9:47 AM

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DigiDay: Advertising Week Europe rescheduled from March 16 to September 14 over coronavirus concerns

The news of Advertising Week Europe’s postponement comes just days after Austin’s South by Southwest media, tech and music festival was canceled owing to coronavirus concerns. Austin Mayor Steve Adler said in a news conference on Mar. 6 he had been forced to declare a local disaster in the city. […]

digiday.com
Tue, Mar 10, 2020 at 7:05 PM

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InfoComm Southeast Asia 2020 postponed from May to July

InfoComm Southeast Asia 2020 will now be happening on 9 – 11 July 2020 (Thursday – Saturday) at Bangkok International Trade and Exhibition Centre (BITEC), halls 101 & 102. About InfoCommAsia. InfoCommAsia Pte Ltd. […]

infocomm-sea.com
Tue, Mar 10, 2020 at 7:04 PM

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16:9: ComQi Pulls Out Of DSE 2020 Over Health Safety Concerns

NYC-based CMS software firm ComQi has pulled out of Digital Signage Expo, which is scheduled to open in three weeks in Las Vegas.  Stu Armstrong, the company’s President, called Monday afternoon to fill me in, explaining it was a very hard decision to back out of a show the company has been at, in some fashion, since DSE’s inception. […]

sixteen-nine.net
Tue, Mar 10, 2020 at 7:02 PM

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