What we learned from programmatic DOOH veteran, Charles Parry-Okeden, CEO at ECN (Broadsign)
“Veteran” might seem like an interesting word for a concept as new as programmatic DOOH, but ECN was an early adopter. They quickly became a key publisher in some of Europe’s most programmatically advanced European markets, like the Netherlands. Of course, they encountered a few struggles along the way, and have been honing and perfecting their programmatic skills ever since. […]
Wed, Mar 11, 2020 at 2:52 PM