Editors’ Picks

Vistar Media marries loop-based ad scheduling with programmatic advertising in one DOOH platform

Loop-based ad serving offers media owners control over when specific creatives will appear on their screens, while eliminating the complicated, manual scheduling work. These campaigns can be sold based on the share of the loop that they will occupy. Programmatic ad serving will allow media owners to run data-supported, impression-based campaigns. […]

vistarmedia.com
Tue, Mar 10, 2020 at 4:55 PM

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Top 9 OOH Operators in Miami (OOHToday)

I. Top 5 OOH Owner/Operators by Total Displays. Geopath measures 13,444 Roadside and place based locations in Miami. […]

oohtoday.com
Tue, Mar 10, 2020 at 12:08 AM

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The Drum: What Foodpanda’s blockchain out of home pilot means for the future of media

Having recently launched ‘Pandamart’ and ‘Pandanow’ to offer on-demand delivery services, Foodpanda has identified the need to be present across offline moments where consumers usually make their purchase decisions. […]

thedrum.com
Tue, Mar 10, 2020 at 12:08 AM

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Evening Standard: Billboard campaign helps dog find a home after 6 years in kennels

Merrick, the six-year-old mutt, found a forever home after a local businessman forked out thousands to put the animal on a billboard. The dog had spent more than 2,000 days at the Humane Society of Greater Kansas City, Missouri, before Jordan Nussbaum persuaded his girlfriend that they should adopt the dog, according to the Guardian. […]

standard.co.uk
Mon, Mar 9, 2020 at 6:55 PM

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In the age of coronavirus and other pandemic threats, does gesture control have a future in digital signage? (DSConnection)

Does gesture control really have a place in digital signage, or is it a flash-in-the-pan trend? This week’s question is answered by members of the DSE Advisory Board END USER COUNCIL “I don’t see gesture control as a flash-in-the-pan at all. […]

digitalsignageconnection.com
Mon, Mar 9, 2020 at 6:52 PM

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How brands are tapping into the latest capabilities of out-of-home advertising (Raconteur)

It may be one of the oldest advertising mediums, but out-of-home (OOH) advertising appears more popular than ever. Dallas Wiles, co-chief executive at JCDecaux UK, one of the largest suppliers of out-of-home advertising, says the UK OOH market saw spending of £1.3 billion last year, with digital OOH (DOOH) alone growing by 15 per cent. […]

raconteur.net
Mon, Mar 9, 2020 at 6:41 PM

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A Week in the Life of Group CEO of Talon Outdoor Barry Cupples (Prolific London)

Talon Outdoor is an independent Out of Home (OOH) media specialist with a focus on delivering smarter, creative, technology-led and integrated OOH communications. Working his way up the ranks, Barry has been in the advertising industry for over 35 years. […]

prolificlondon.co.uk
Mon, Mar 9, 2020 at 6:21 PM

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DPAA President & CEO Barry Frey to moderate two panels at Advertising Week Europe March 16-19 in London

DPAA's presence will include two panels, a training session and a party. On Monday, March 16, Barry Frey will moderate a panel, “DOOH: A Critical Component in Today’s Omnichannel Strategies,” and the following day he will moderate “DOOH: Programmatic in Action.” On Wednesday, March 18, DPAA will host a full-day programmatic training session, “How to Buy & Sell Programmatic DOOH. […]

dpaaglobal.com
Mon, Mar 9, 2020 at 5:56 PM

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How national DOOH network Mesmerize helps brands reach people at point-of-care, point-of-sale and in transit

Mesmerize is a growing DOOH network specializing in point-of-care, point-of-sale and transit. Gregory Leibert, Chief Executive Officer, spoke to Mel Stott about the company’s growth, plans for 2020 and beyond. Please tell us about Mesmerize and what niche it occupies in digital out-of-home advertising. […]

Editorial
Mon, Mar 9, 2020 at 5:44 PM

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The cookieless future of programmatic advertising (Prolific North)

So advertising is going cookieless and we should have all seen it coming. But is it the end of digital advertising as we know it? The answer is yes, and no. […]

prolificnorth.co.uk
Mon, Mar 9, 2020 at 12:10 AM

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Heritage Outdoor Buys 19 Chicago Digital Signs from 365 Outdoor (Billboard Insider)

New York City-based boutique out-of-home media company, has acquired 19 digital displays in the city of Chicago, Illinois, from 365 Outdoor. The deal is part of Heritage’s growth strategy in Chicago and helps solidify the firm’s presence in the market. “This acquisition greatly enhances Heritage’s footprint in Chicago,” said Rob Tuccillo, co-founder of Heritage. […]

billboardinsider.com
Mon, Mar 9, 2020 at 12:08 AM

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Los Angeles is looking for a new street furniture contractor (Billboard Insider)

The City of Los Angeles released a Request for Information (RFI) formally beginning the process to identify an experienced business partner to develop a self-sustaining, world-class street furniture program. A briefing session for the Out of Home, Digital Online, Wireless and Design industries will be held on March 17, 2020. […]

billboardinsider.com
Fri, Mar 6, 2020 at 4:34 PM

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Chinese LED manufacturer Cree responds to Watchfire lawsuit (Billboard Insider)

As a follow up to our story this week about Watchfire and Cree, the Triangle Business Journal reports that Cree pushed back by filing a counter suit on February 28th. The litigation surrounds a Cree product called C4SM – oval LEDs designed for full-color video screens, digital billboards and passenger information signs. The components are manufactured in China and tested in Durham NC. […]

billboardinsider.com
Fri, Mar 6, 2020 at 4:31 PM

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PML Group’s Report: Decade Ends on a High for the Irish OOH Sector (AdWorld)

The Out of Home (OOH) decade closed on a relative high with the medium performing well in the past twelve months, according to PML Group’s annual Posterwatch market review. The report highlights the fact that a decade that begun with pretty much no digital inventory finished the period with digital OOH accounting for more than 25% of advertiser investment in the channel. […]

adworld.ie
Fri, Mar 6, 2020 at 3:49 PM

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Latest study delivers more evidence of dynamic DOOH effectiveness (Talon Outdoor)

Nick Mawditt, Managing Partner, Talon. There’s an ever-increasing body of evidence that shows Out of Home is making a difference to advertising outcomes, shifting ROI, consideration, action and sales. […]

talonoutdoor.com
Fri, Mar 6, 2020 at 3:44 PM

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