Programmatic DOOH: Lessons from the European experience programmatic (AdNews)
Australian advertisers, agencies and publishers are embracing programmatic digital out-of-home (DOOH) in ever-increasing numbers, but structures and strategies need to be underpinned by data to succeed, Outdoor Media Association (OMA) independent chairman Charles Parry-Okeden warns. […]
adnews.com.au
Wed, Mar 11, 2020 at 3:46 PM
Wed, Mar 11, 2020 at 3:46 PM