Route’s new tool measures OOH audience engagement at 15-minute intervals (Campaign)
It is a development to Route’s current measurement tool, which previously allowed for audience measurement at 16 points in a day. The update means that brands will be able to plan more effective and efficient campaigns, Route said. […]
campaignlive.co.uk
Wed, Mar 11, 2020 at 6:34 PM
Wed, Mar 11, 2020 at 6:34 PM