So advertising is going cookieless and we should have all seen it coming. But is it the end of digital advertising as we know it? The answer is yes, and no. […]
New York City-based boutique out-of-home media company, has acquired 19 digital displays in the city of Chicago, Illinois, from 365 Outdoor. The deal is part of Heritage’s growth strategy in Chicago and helps solidify the firm’s presence in the market. “This acquisition greatly enhances Heritage’s footprint in Chicago,” said Rob Tuccillo, co-founder of Heritage. […]
The City of Los Angeles released a Request for Information (RFI) formally beginning the process to identify an experienced business partner to develop a self-sustaining, world-class street furniture program. A briefing session for the Out of Home, Digital Online, Wireless and Design industries will be held on March 17, 2020. […]
As a follow up to our story this week about Watchfire and Cree, the Triangle Business Journal reports that Cree pushed back by filing a counter suit on February 28th. The litigation surrounds a Cree product called C4SM – oval LEDs designed for full-color video screens, digital billboards and passenger information signs. The components are manufactured in China and tested in Durham NC. […]
The Out of Home (OOH) decade closed on a relative high with the medium performing well in the past twelve months, according to PML Group’s annual Posterwatch market review. The report highlights the fact that a decade that begun with pretty much no digital inventory finished the period with digital OOH accounting for more than 25% of advertiser investment in the channel. […]
Nick Mawditt, Managing Partner, Talon. There’s an ever-increasing body of evidence that shows Out of Home is making a difference to advertising outcomes, shifting ROI, consideration, action and sales. […]
How do you use to decide what to show and what not to show on your billboards? Ike Wingate: We have a content policy that is family-friendly. Are the ads family-friendly? […]
The video wall landscape certainly looks a lot different from how it did this time last year. We expect it will evolve even further over the course of 2020 and we’ve highlighted a few particular areas we think might experience some noteworthy changes. Here’s a quick look at a few trends NanoLumens predicts to gain traction in the coming year. […]
At a lunch with some industry folks earlier this week, we were talking about emerging vertical markets, and I said cannabis retailing was among the most opportune, because it is still early days … and because the product and dynamics beg for screens that promote and explain things. […]
Via Politico New York … New York City’s IT and telecoms department is reported to be growing frustrated with the consortium that won a deal to install “smart city” kiosks around the five boroughs, saying the rollout has stalled and the promised ad revenue share hasn’t materialized. […]
Minneapolis-based digital signage CMS Skykit has announced it is being spun off from its parent company, four years after it was launched by the Google-centric cloud services company Agosto. “Skykit was born from Agosto’s award-winning innovation in the public cloud,” says Skykit CEO Irfan Khan. […]
Likely out of necessity, the events company behind Digital Signage Expo has again pushed out PR reiterating that the trade show will indeed go on at the end of this month. “We take the concern about the coronavirus in the U.S. […]
While the upcoming Adobe, ASEAN, Atmosphere, and NXT conferences have been canceled due to the spread of coronavirus, many other upcoming conferences in Las Vegas are still scheduled as planned. “This isn’t the Zombie apocalypse,” said Geri Wolff, spokeswoman for the Digital Signage Expo, set for April 1-2 at the Las Vegas Convention Center. […]
DSE is hanging in there, but today has seen a couple of high-profile trade shows change 2020 plans in the midst of coronavirus concerns. The retail conference/trade show/speed-dating event ShopTalk has postponed the show set for Las Vegas in a couple of weeks, rescheduling for September. […]
The company said it expects its adjusted organic revenue to fall around 10% in the first quarter due to a significant decline in passengers and commuters at Chinese airports and on underground rail systems in China, where the company advertises. […]
