Editors’ Picks

Banks Tighten Lending (Billboard Insider)

Insider hears from readers that banks are tightening lending standards. This is important because many out of home companies use debt for acquisitions and to finance new sign construction and digital sign conversions. Data from the Federal Reserve July 2020 Senior Loan Officer Survey on Bank Lending shows that 70% of lenders are tightening credit standards. […]

billboardinsider.com
Tue, Sep 1, 2020 at 4:40 PM

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8K is on the horizon, and you can learn about it on this website by the 8K Association

An 8K experience is big, bold, and detailed: 8K (sometimes called Ultra HD 8K) is the step forward from 4K. In general, it is more: more pixels, more details, brighter color and a wider range of brightness (and dark) levels. There is a clear trend toward bigger and bigger TVs – a trend that plays well to 8K and its increased visual and auditory immersion. […]

discover8k.com
Tue, Sep 1, 2020 at 4:36 PM

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16:9: Yodeck Now Supporting NEC’s Raspberry Pi-based Smart Displays

It has been a few years since NEC Display bucked the big trend toward hard-wired System on Chip displays by instead focusing on smart displays that could be upgraded just by opening a trap door and swapping out the smarts. There has not been a mad rush to go down NEC’s path, as the platform focused on a snap-in module version of the Raspberry Pi, the UK-origin low-cost micro PC. […]

sixteen-nine.net
Tue, Sep 1, 2020 at 12:54 PM

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LG Selected as Official Technology Provider for Both 2020 U.S. Political Conventions (DSConnection)

LG Named ‘Official 4K UHD Display’ of Republican and Democratic National Conventions LINCOLNSHIRE, Ill., September 1, 2020 – LG Electronics USA was selected as Official Technology Provider for the 2020 Democratic National Convention and 2020 Republican National Convention. LG also was named the “Official 4K UHD Display” of both of this year’s unconventional conventions. […]

digitalsignageconnection.com
Tue, Sep 1, 2020 at 9:33 AM

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Verizon Media advertisers can now easily access programmatic DOOH inventory as part of their omnichannel buys, via Broadsign Reach platform

Verizon Media’s programmatic demand-side-platform (DSP) is now directly integrated with the Broadsign Reach programmatic DOOH supply-side-platform (SSP). Using the combined solutions, Verizon Media advertisers can now easily access Broadsign’s global programmatic DOOH (pDOOH) inventory as part of their omnichannel buys. […]

broadsign.com
Tue, Sep 1, 2020 at 12:10 AM

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New Samsung digital billboards at Toronto Pearson Airport

Those products included leading-edge, high-definition LED displays from Samsung’s indoor product line. One of the most critical locations was the check-in hall of Terminal 1, which sees a majority of the airport’s foot traffic. There, four 6-millimeter Iconics hang, elegantly suspended from the ceiling, as though they’re floating in thin air. […]

insights.samsung.com
Tue, Sep 1, 2020 at 12:08 AM

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Shopper Media says there is an increased demand from media buyers for programmatic DOOH campaigns in retail (BandT)

Shopper Media’s head of programmatic Laura Wall said the need for flexibility in advertising is at an all-time high as brands react to localised outbreaks of COVID-19. “One constant throughout the pandemic has been the need to visit local shopping centres for essential groceries, further cementing retail DOOH as a critical channel for media,” Wall said. […]

bandt.com.au
Tue, Sep 1, 2020 at 12:08 AM

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Reagan and Lamar win appeal vs City of Austin in the case of digitization of billboards (Billboard Insider)

Reagan and Lamar will be issued their permits for the digitization of their signs. […]

billboardinsider.com
Mon, Aug 31, 2020 at 7:14 PM

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Sydney Morning Herald: More details about Nova’s Cathy O’Connor replacing oOh! Media CEO Brendon Cook

The Nova Entertainment boss will replace outgoing chief executive Brendon Cook in early 2021. She will be the business' second chief executive in its 31-year history. Cook, who announced he was stepping down in January, will continue to consult for oOh! […]

smh.com.au
Mon, Aug 31, 2020 at 5:52 PM

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Global brands already use Eastidea’s AI technology to enhance in-elevator DOOH ads

Founder of China-based Eastidea Integrated Solutions Dmitry Shklyar recently told Mel Stott about how the company's AI tech enhances the long-existing niche of in-elevator DOOH advertising. […]

Editorial
Mon, Aug 31, 2020 at 5:34 PM

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Digital Signage Display Maker Prysm Goes Under But Two New Companies Will Emerge (ProAV Biz – Europe)

Prysm, the Laser Phosphor Display company, files for U.S. Chapter 11 bankruptcy protection. The large format displays company sought Chapter 11 protection with liabilities of $273.6 million and assets of $4.6 million. […]

proavbiz-europe.com
Mon, Aug 31, 2020 at 5:32 PM

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Samsung Insights: The Title 30 law in Las Vegas now allows on-site DOOH display owners to sell off-site advertising

Previously, displays located on a venue’s property, or “on-site,” could only advertise goods and services available at that location. This meant that casino and hotel owners couldn’t sell slots to third-party advertisers, which limited the inherent value of on-site displays. […]

insights.samsung.com
Mon, Aug 31, 2020 at 5:05 PM

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Shopper Media’s Laura Wall explains how programmatic helps fine-tune DOOH campaigns in retail (Media Week)

At a time when marketers need to do more with less, programmatic technology offers greater flexibility and efficiencies. With the introduction of programmatic DOOH brands can now use a single platform to connect brand and performance outcomes as well as deliver on more strategic objectives using the same data strategies across all channels. […]

mediaweek.com.au
Mon, Aug 31, 2020 at 4:47 PM

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Facebook is sponsoring free outdoor advertising for small businesses across New York, Los Angeles and Chicago on Intersection DOOH network (DSConnection)

New York, NY – August 31, 2020 – Intersection, the leading smart cities media and technology company, today announced that it has partnered with Facebook to support its “Power the Comeback” program. As part of the deal, Facebook is sponsoring free outdoor advertising for small businesses across New York, Los Angeles and Chicago. […]

digitalsignageconnection.com
Mon, Aug 31, 2020 at 9:34 AM

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16:9: Dollevoet, Hofflander Get Chief’d Via Broadsign, Skykit Promotions

As noted in the past, 16:9 doesn’t tend to cover new hires and appointments because analytics show few readers care. But once in a while I stick them in if the news is notable. DOOH-centric CMS Broadsign has promoted Maarten Dollevoet to the role of Chief Revenue Officer, though he was already  SVP of GlobalSales and that kinda sorta seems like the same job, but now chief-y! […]

sixteen-nine.net
Mon, Aug 31, 2020 at 9:22 AM

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