Editors’ Picks

North America’s largest aggregate network of independent out-of-home inventory Adkom Gets Exclusive Sales Rights for Lyft Digital Car-Top Advertising Network (DSConnection)

Agencies can now expand their OOH strategy through the power of Lyft’s and Adkom’s real-time platforms across NYC’s live digital car-top fleet New York, NY (September 2, 2020) – Adkom, North America’s largest aggregate network of independent out-of-home inventory, is now the exclusive representative of Lyft’s digital taxi-top advertising network to national and specialist agencies. […]

digitalsignageconnection.com
Thu, Sep 3, 2020 at 10:36 AM

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My Tech Decisions: NEC Unveils Digital Signage MediaPlayer Powered by Raspberry Pi

NEC Display Solutions has launched its latest MediaPlayer for digital signage that comes pre-installed on NEC’s Raspberry Pi Compute Module at no additional cost. According to NEC, the set up is easy and ready go to out of the box so users can customize digital display boards for retail, digital menus, leisure and corporate communications. […]

mytechdecisions.com
Thu, Sep 3, 2020 at 12:44 AM

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JCDecaux’s digital traffic arches at key junctions across Lagos display real-time traffic updates (Nairametrics)

JCDecaux Grace Lake Partners is expanding its innovative Lagos Traffic System (LATIS) with the addition of three new strategic routes across the State in October, 2020. The announcement of the company’s new investments comes as other companies scale down on operations and investments due to the COVID-19 pandemic. Over 200 jobs have been created by JCDecaux Grace Lake in the State. […]

nairametrics.com
Thu, Sep 3, 2020 at 12:08 AM

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Minnesota bans political campaign signs on state highway rights of way (EIN News)

Placement of campaign and other advertising signage on any highway rights of way is not allowed under state law. All state, county, city and township roads and highways fall under the same state law. As political campaigns increase their efforts toward the Nov. […]

einnews.com
Wed, Sep 2, 2020 at 11:47 PM

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How to manage your billboard land lease costs (Billboard Insider)

Paul Wright, Sr. Analyst. Land lease costs are critical to keeping your expenses in check. […]

billboardinsider.com
Wed, Sep 2, 2020 at 11:44 PM

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How LUMO is building a DOOH business that stands out (Broadsign)

New Zealand’s LUMO has come up with a number of unique flourishes that enhance the presentation and value of its inventory. All displays, for instance, are captured in drone footage, rather than the standard of static photography. It’s more dynamic, and it’s also more informative to potential buyers looking to assess a screen and location. […]

broadsign.com
Wed, Sep 2, 2020 at 11:41 PM

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North America’s largest aggregate network of independent OOH inventory Adkom wins exclusive ad sales rights for Lyft’s car-top screen network in NYC (EIN Presswire)

Since inception in early 2020, Adkom has created the largest consolidated network of independently owned OOH inventory into a single, automated transactional experience for national agencies and media planners. […]

einpresswire.com
Wed, Sep 2, 2020 at 10:54 PM

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Stock House: Programmatic DOOH ad platform Adomni will intersperse curated moving image artwork from Niio into the Uber’s car top advertising loop

Atlanta, Dallas and Phoenix will be the first three cities to feature Niio artworks on Uber's car top advertising network, Uber OOH powered by Adomni, that launched this past February. "We saw a special opportunity to utilize captivating digital artworks to bring color, positive energy and creative inspiration to the huge audiences that Uber OOH reaches," said Adomni CEO, Jonathan Gudai. […]

stockhouse.com
Wed, Sep 2, 2020 at 5:47 PM

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Street Fight: Wrapify’s CEO says the pandemic has been a catalyst for overdue change in OOH advertising

James Heller is CEO and co-founder of Wrapify. Buh-bye, vanity plays. Historically, marketers have perceived OOH as a hard-to-measure medium and more of a brand awareness play than a performance marketing tactic. […]

streetfightmag.com
Wed, Sep 2, 2020 at 5:44 PM

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USA Today: Travelers are flocking to Airbnb, Vrbo more than hotels during COVID-19 pandemic. But why?

A home rental might actually be safer than a hotel, says Dr. Keith Armitage, a professor at the Case Western School of Medicine in Cleveland. "The ideal situation would be an Airbnb or a rental that had been empty for a couple of days," he said. […]

usatoday.com
Wed, Sep 2, 2020 at 4:02 PM

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DPAA to Hold DOOH Programmatic Training Course for EMEA on September 15

Powered by Prohaska Consulting, regionally customized session will educate buyers and sellers on how to successfully transact programmatically   NEW YORK,  LONDON (September 1, 2020) – DPAA, the leading global trade marketing association connecting out-of-home media with the advertising community while moving OOH to digital, announced today it will hold a live-via-Zoom programmatic training course for the EMEA market on Tuesday, September 15 from 2-5 pm London/9am-Noon New York. […]

dpaaglobal.com
Wed, Sep 2, 2020 at 10:01 AM

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16:9: David Levin On Where Four Winds Interactive Is At, And Why It Acquired A Company

The 16:9 PODCAST IS SPONSORED BY SCREENFEED – DIGITAL SIGNAGE CONTENT Four Winds Interactive is one of the largest and most well-known pure play digital signage companies in the industry. But the Denver-based company went a little quiet about 18 months ago, when a venture capital company based in Austin, Texas took on a majority stake. […]

sixteen-nine.net
Wed, Sep 2, 2020 at 12:17 AM

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The Drum: What’s behind Brandalism’s war on OOH advertising

Since 2012, activist group Brandalism has been holding big companies to account with its own particular form of guerrilla activism, ‘subvertising’, as it looks to provoke a discussion on the legitimacy of outdoor advertising spaces. Here, it’s co-founder Peter Marcuse sits down with The Drum to discuss group tactics and whether Brandalism is really afraid of the big bad wolves. […]

thedrum.com
Wed, Sep 2, 2020 at 12:11 AM

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What retail can learn from transportation about digital signage (Samsung Insights)

A handful of New York City taxis are causing busy travelers to think twice before Ubering to catch their flight. Instead of “Vacant” signs, these cabs are using small digital displays to show the estimated travel time to both JFK and Newark airports. Part of a Delta Airlines campaign, this simple heads-up may be convincing some travelers to skip the ride-share and hop in a cab instead. […]

insights.samsung.com
Wed, Sep 2, 2020 at 12:10 AM

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JCDecaux Africa launches a range of specialized DOOH networks (Media Online)

Citilites Amplified is a range of flexible out-of-home advertising media solutions. […]

themediaonline.co.za
Wed, Sep 2, 2020 at 12:10 AM

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