Editors’ Picks

Complicated billboard land lease assignment language is a lawsuit waiting to happen (Billboard Insider)

That’s the lesson of Atkins Media Group vs Del Val Realty Group. Insider’s take: Complicated lease assignment language gives your landlord an excuse to increase rent in exchange for consent. The best assignment language should say that no consent to assignment is needed so long as the new party to the agreement to be bound by all terms and conditions of the lease. […]

billboardinsider.com
Tue, Sep 8, 2020 at 8:22 PM

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Speakers at at DPAA’s Annual Global Video Everywhere Summit Include Chief Marketing Officers from MasterCard, Hyundai and WW

Attendees of livestream production over portions of three days (Oct. […]

dpaaglobal.com
Tue, Sep 8, 2020 at 11:58 AM

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Forbes: Glitzy SUV Adverts Subverted On 100 Billboards By Guerilla Eco-Warriors

Legendary 1930s salesman Elmer Wheeler of New York City’s Tested Selling Institute famously advised clients “Don’t Sell the Steak—Sell the Sizzle!” People buy dreams, they don’t buy mundane reality, a mantra that almost all advertisers swear by but none more so than auto makers—car ads rarely, if ever, feature snaking traffic jams, fume-filled roads or mangled pedestrians. […]

forbes.com
Tue, Sep 8, 2020 at 12:08 AM

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Ocean Outdoor Netherlands Wins Westfield Mall Of The Netherlands

Unibail-Rodamco-Westfield (URW) has appointed Ocean Outdoor Netherlands as its strategic media partner for the country’s largest shopping, dining and leisure destination, Westfield Mall of the Netherlands, located in the Randstad and set to open at the end of 2020. Ocean Outdoor Netherlands was awarded the digital out of home (DOOH) advertising following a competitive pitch. […]

oceanoutdoor.com
Mon, Sep 7, 2020 at 6:47 PM

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Updated list of cancelled and postponed events by The Association For Convenience & Fuel Retailing (NACS)

NACS Show: Canceled due to the current State of Nevada virus mitigation mandate limiting group gatherings to 50 people or less. Save the dates for 2021: October 5-8 at McCormick Place in Chicago, IL. […]

convenience.org
Mon, Sep 7, 2020 at 6:44 PM

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OUTFRONT invites ad creatives to submit artwork for its second annual OUTFRAME competition

This year, OUTFRAME's offer to the artist community is an opportunity to submit a creation based on their interpretation of the theme 'out of love.' The contest enables highly public sharing of creativity – and reinforces the power of the out of home platform whether it be for a brand, business or in this case, a cause. […]

investor.outfrontmedia.com
Mon, Sep 7, 2020 at 6:41 PM

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Street Fight: Xaxis VP offers tips to advertisers on how to maximize the effectiveness of OOH campaigns in the post-pandemic era

Roey Franco is VP of Innovation at Xaxis. One of the classic advantages and usual considerations for DOOH is the ability to activate contextualized and dynamic creative in 24 to 72 hours (changing creative can take weeks for traditional OOH) to increase positive outcomes. Marketers can leverage this capability even more in the new normal just by paying close attention to where their audience goes. […]

streetfightmag.com
Mon, Sep 7, 2020 at 6:10 PM

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Taiwan-based CAYIN joins the list of companies that integrate digital signage with facial detection (Yahoo Finance)

CAYIN® Technology can now display personalized advertising content based on viewers' age, gender, and number of customers. With this integration solution, digital signage is no longer just an eye-catching advertising platform, it becomes a strategic touchpoint for advertisers and marketers to increase customer engagement and purchase intention applicable to various industries. […]

finance.yahoo.com
Mon, Sep 7, 2020 at 5:42 PM

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Five JCDecaux street furniture items displayed at Lille Métropole 2020 World Design Capital exhibition

The showcase is part of the “Design Designer(s)” exhibition, one of four major public showings taking place from 9 September until 15 November 2020. The European Metropolis of Lille (Métropole Européenne de Lille [MEL]) wins the 2020 World Design Capital award, following in the footsteps of Turin, Seoul, Helsinki, Cape Town, Taipei and Mexico City. […]

jcdecaux.com
Mon, Sep 7, 2020 at 12:08 AM

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Tech Spot: TCL made a paper-like color display that’s supposedly higher contrast than E-Ink

It's been almost a decade since a technology like the electrowetting display showed any promise of offering the same power-saving capabilities of E-Ink displays without any of the drawbacks. Chinese manufacturer TCL has made a new variant of LCD technology that could turn that dream into a reality, without completely re-inventing the wheel. […]

techspot.com
Sun, Sep 6, 2020 at 5:05 PM

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AdWorld: PML Group’s exec analyses trends in Ireland’s OOH advertising in the second half of 2020

Niamh Manning, marketing executive, PML Group. The next quarter will be a busy period for advertisers, retailers and consumers. With events such as Halloween, Black Friday and Christmas coming up, delayed sports seasons to be played and pent up demand still on-going, standing out from the crowd will be of high importance in the coming months. […]

adworld.ie
Sun, Sep 6, 2020 at 4:58 PM

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Geopath Reports Traffic Down 2% to 92% (Billboard Insider)

Average miles travelled daily across the US fell 2% week over week. Traffic was 92% of pre-covid levels. […]

billboardinsider.com
Sun, Sep 6, 2020 at 4:11 PM

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Reddit uses OOH in its first major advertising campaign (Campaign)

The OOH campaign will run in four markets, New York, Chicago, Houston and Los Angeles, which were chosen because they are strongholds for Reddit. Digital ads will also appear nationally on the platform itself. “The creative really leans in on our brilliantly absurd tone,” explained Roxy Young, VP of marketing at Reddit. […]

campaignlive.com
Sun, Sep 6, 2020 at 4:01 PM

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Recent OOH personnel changes (56 moves last week: OOHToday)

Cathy O’Connor appointed as Managing Director & CEO for oOh!media. Helen Kim is starting as VP, Client Services at Talon Outdoor. […]

oohtoday.com
Fri, Sep 4, 2020 at 8:38 AM

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SNA Displays Hires Digital Signage Veterans, Continues European Expansion (DSConnection)

STOCKHOLM—SNA Displays has hired two Sweden-based digital signage veterans, marking a continued expansion into Europe. As one of the top-tier global LED display manufacturers, the company has provided digital display products and services throughout the world, primarily in U.S., European, and Asian markets. […]

digitalsignageconnection.com
Fri, Sep 4, 2020 at 8:37 AM

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