Guest Post: Sanjay Manandhar, ISM Connect Sanjay Manandhar When maturity of browsers in the late 1990s was making websites more than digital posters, and getting us all into e-commerce, a constant refrain was that it was not advisable to put one’s credit card details online—fraudsters might start using your credit card. […]
Lovehoney, which describes itself as a global sexual wellness brand, is running outdoor adverts in busy locations across the capital city after winning £250,000 of creative space in media company Ocean Outdoor’s Crucial Creative Competition. […]
SVP of Global Sales Maarten Dollevoet has been promoted to Chief Revenue Officer at Broadsign. As CRO, Maarten will continue to oversee Broadsign sales activities around the world. He will also contribute his deep product and industry knowledge to our product strategy, helping ensure we meet the needs of clients both today and in the future. […]
Back in 2006, Doug Muth and his wife decided to enter the out of home advertising industry. They skipped the static billboard and went straight for digital, starting the company Book Your Billboard. About five years ago, the couple added a partner, Zach Neugebauer. […]
2020 isn’t something to survive, it’s here to teach us how to thrive going forward. What excites you about OOH right now? The pressure. […]
The 16:9 PODCAST IS SPONSORED BY SCREENFEED – DIGITAL SIGNAGE CONTENT Ask a digital signage provider about its target markets, and a hell of a lot of them will list banks among them. But only a small handful of companies are solely focused on the financial services sector, and the best known and most enduring of those is JohnRyan. […]
As the pandemic pounded the advertising industry in Britain, the government piled on. Prime Minister Boris Johnson, who lost weight after contracting coronavirus, wants to ban “junk food” advertising in the UK to battle obesity: No ads on TV or online before 9 p.m. for foods high in fat, salt, or sugar. […]
Ubimo, a Quotient brand, specializes in transforming data into actionable marketing insights for the Out-of-Home (OOH) space. Car travel is seen as a safe travel option by many people. In a recent survey, 57% of respondents had plans to drive to their vacation destinations this summer. […]
Ultraleap (Bristol, UK) has signed a multi-year deal with chip giant Qualcomm that will see its hand tracking technology in tn latest 5G extended reality (XR) reference platform. Ultraleap’s Gemini fifth generation hand tracking platform will be pre-integrated and optimised on the standalone, untethered Snapdragon XR2 5G reference design for augmented and virtual reality (AR and VR). […]
Ultraleap could see a revenue boost of more than £10m from the new partnership. A Bristol technology start-up has signed a deal with American chip giant Qualcomm to integrate its hand tracking technology into Qualcomm’s newest chips.... […]
There’s a reason why 42% of cannabis ad spending goes to out of home (OOH) — think billboards, bus shelters, kiosks and transit advertising. Regardless of the format, OOH offers cannabis brands a high impact canvas to reach consumers in big, impactful ways that are always authentic and contextual to consumers’ lives. […]
The New York-based LED display solutions company Primeview has announced a new line of indoor turn-key LED displays, including what the company says is the world’s first 32×9 aspect ratio standard, 3840×1080 pixel resolution, bezel-free panel display. […]
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As traffic picks up in the Philippines, the mobile food delivery marketplace Foodpanda welcomes audiences with a contextual Digital-Out-Of-Home (DOOH) programmatic campaign that uses traffic and weather triggers to display a variety of menu creatives curated for on-the-road passengers. The campaign was executed by DOOH advertising technology company Moving Walls along with Metropolis Media. […]
TG Shaw, President of Reeves Shaw Media. Covid has been tough on everyone…we do a lot of national business and that was the first to go when all this hit in mid-march…So what we’ve been trying to do is be as flexible as possible…we’ve also pivoted and tried to go after more local sales because local sales are up in the market. We’re starting to see national come back. […]
