Editors’ Picks

Topgolf deploys 10,000-screen network using LG displays (Retail Customer Experience)

Topgolf Entertainment Group, a sports and entertainment community, is installing more than 10,000 displays from LG Business Solutions USA in more than 50 of its venues. LG partnered with A/V control software provider SAVI Controls and systems integrator Diem Digital to deploy the displays, according to a press release. […]

retailcustomerexperience.com
Mon, Dec 9 at 7:49 PM

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Who are the leaders of Geopath Futures Council? (Billboard Insider)

In March 2019 Geopath formed a Futures Council to help Geopath and the out of home industry prepare for the future. Here is a closeup on the Council’s leaders. They talk about their background and roles, why they joined the council and what it was like creating a best practices document. […]

billboardinsider.com
Mon, Dec 9 at 7:26 PM

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The deadline for 2020 OBIE Awards submissions is December 20, 2019

Eligibility for the 2020 OBIE Awards competition requires that paid advertising was displayed on an out of home advertising location during the 2019 calendar year (January 1 through December 31). Identical advertisements entered in any previous OBIE Awards competition are ineligible. […]

obieawards.org
Mon, Dec 9 at 7:18 PM

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16:9: Mad Systems Gets Patent Approval For AI-driven Personalized Messaging

The Orange County, CA-based AV solutions firm Mad Systems has been granted a U.S. patent for systems and methods that provide location-centric information about registered users based on facial recognition technology. The system, called LookingGlass Concierge, “uses facial recognition to identify and locate people. […]

sixteen-nine.net
Mon, Dec 9 at 3:18 PM

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Premier Chase flagship retail branch unveils new digital signage network (DSConnection)

PURCHASE, New York (December 9, 2019) – People making their way down Madison Avenue in Manhattan will find themselves drawn to the new Chase Flagship Retail Branch featuring a sprawling, custom digital media network designed and integrated by the team at ANC. […]

digitalsignageconnection.com
Mon, Dec 9 at 1:05 PM

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16:9: Giant LED Facade Frames Entry To New Louis Vuitton Airport Store

This is a digital facade that attracts and greets shoppers at a new Louis Vuitton store in a terminal at De Gaulle Airport in Paris. The direct view LED cabinets frame a large entryway and sit below the store header and logo. The shop opened in November at Terminal 2AC. […]

sixteen-nine.net
Mon, Dec 9 at 9:27 AM

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16:9: UK Dep’t Store Puts Its Window Digital Signs On Sliders

This is one of those “Hmmm …” things – a kind of interesting mash-up of direct view LED panels on motorized tracks, shifting in a UK shop window. It is in Manchester, in the window of a Marks and Spencer department store (which, for people in the US or Canada, is a bit like a Macy’s or The Bay). […]

sixteen-nine.net
Mon, Dec 9 at 8:47 AM

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Australian Financial Review: Discussions between oOh!media and Southern Cross about a potential merger illustrate the hunger for deals in the OOH sector

Sources said Southern Cross had brokered the idea of a nil-premium merger with oOh!media, to put together a business which would include the likes of The Hit Network and Triple M with a robust out-of-home advertising portfolio, including large billboards and street furniture. oOh!media and Southern Cross declined to comment. […]

afr.com
Sun, Dec 8 at 4:07 PM

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Registration is now open for Geopath/OAAA Out of Home Media Conference and Expo April 27-29, 2020 in Phoenix, AZ

Register today to receive special early bird prices on GO2020 conference passes. JW Marriott Phoenix Desert Ridge Resort & Spa. A block of rooms has been secured for the Conference. […]

go2020ooh.com
Sat, Dec 7 at 7:44 PM

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A preview of the venue of Geopath/OAAA Out of Home Media Conference and Expo in Phoenix, AZ (With video; OOHToday)

Last month a group of OOH Industry leaders met in Phoenix for a planning meeting of the GO2020 OOH Conference and Expo at the JW Marriott Phoenix Desert Ridge. More about the conference agenda and what to expect will follow in the next few weeks. For starters, allow me to share my observations of the JW Marriott Phoenix Desert Ridge. […]

oohtoday.com
Sat, Dec 7 at 7:39 PM

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Winners of the OOH Media Plan Awards 2019 (Billboard Insider)

The 2019 Out of Home (OOH) Media Plan of the Year was awarded to Posterscope for the United Airlines Win NY OOH campaign. Anna Bager, president & CEO of the Out of Home Advertising Association of America (OAAA), presented the OOH Media Plan Awards today in New York at The AD Club of New York’s 12th annual OOH: NOW Conference. […]

billboardinsider.com
Sat, Dec 7 at 7:38 PM

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How digital signage is transforming retail (Podcast by DSToday)

Bradley Cooper, editor of Digital Signage Today, spoke with Judy Mottl, editor for Retail Customer Experience to get some insights into how retailers are using digital signage and other technologies. Mottl emphasized that for many retailers, tools such as kiosks and digital signage are becoming extremely common. […]

digitalsignagetoday.com
Sat, Dec 7 at 7:37 PM

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Examples of good OOH and DOOH creative from last week (OOHToday)

Disney+ DOOH campaign on LinkNYC screens. DOOH campaign for the new 007 movie in the UK. […]

oohtoday.com
Sat, Dec 7 at 7:24 PM

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Recent OOH-related personnel changes (OOHToday)

Ex-OOH Pitch David Matera became President at OOH Impact, Inc - an OOH media buying agency; and 32 other changes. […]

oohtoday.com
Sat, Dec 7 at 7:16 PM

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Analysts are scratching heads over oOh!media’s surprise earnings upgrade (AdNews)

The sudden upgrade by oOh!media of its full year earnings forecast may have more to do with market share than a lift in advertising across media segments. Analysts have done much head scratching after oOh!media’s surprise upgrade on the back of “improved bookings for September and the fourth quarter”. […]

adnews.com.au
Thu, Dec 5 at 5:27 PM

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