What the FBI’s DOOH strategy teaches marketers (Street Fight Mag)
by Kathleen Sampey. The effectiveness of the FBI program relies heavily on one of DOOH’s defining advantages: geographic precision. Messages can be deployed in specific markets, neighborhoods, transit corridors, or locations connected to an active investigation, allowing law enforcement to reach audiences most likely to recognize a face, recall information, or provide a useful tip. […]
Mon, Jun 1 at 12:10 AM





