AV technology rides to the rescue of retail (AVInteractive)
With high street retail suffering like never before, AV is in the frontline of the battle against online, austerity and Brexit. Rob Lane investigates....
Editors’ Picks
Monday, December 10, 2018
Korea Herald: LG installs digital signage in Delhi’s largest shopping mall
The new signage, built at Ambience Mall, located in the capital city, utilizes a whopping 63 units of 55-inch OLED display. Standing 8 meters tall, the signs are installed in a ring so that they can be observed at any angl...
What role will Artificial Intelligence play in digital signage? (DSConnection)
“AI will enable performance measurement and self-optimization of content in real time…” STEVE DAWSON, VP, Emerging Experiences – SapientRazorfish. “AI is a tool. The technology can inform placements, planning, ...
An appeal To help Stott Outdoor workers this Christmas season (Billboard Insider)
On November 8, wildfire destroyed homes of seven employees of Stott Outdoor Advertising in northern California. Two other Stott employees who evacuated are now back in their homes, with longer (hopefully temporary) commuting ...
16:9: Leyard Partners With LED Rival Lighthouse To Chase Sports Venue Signage Business
In what seems like a slightly-odd partnership, Leyard (and Planar, which it acquired) have forged a partnership with a competitor to build up its LED display capabilities in the sports and entertainment market. The “str...
16:9: How To Decide Between Cloud And On-Premise Digital Signage
Guest Post: Sean Matthews, Visix The old saying goes “All roads lead to Rome” and if “Rome” is an informed, engaged audience, and digital signage is your vehicle, it’s really just a matter of which path you want to ...
How to succeed in applying for your local billboard permit (OAAA)
Jennifer Berardo attended the OAAA Legal Seminar in November. In her three years at Price, Meese, Shulman & D’Arminio in New Jersey, most of her legal work has involved billboards. Ms. Berardo agreed to share her fresh ...
Winners of the OOH Media Plan Awards 2018 (OAAA)
OAAA awarded the 2018 OOH Media Plan of the Year to Posterscope for FOX Sports last week in New York at The AD Club of New York’s 11th annual OOH:NOW Conference.OAAA awarded the 2018 OOH Media Plan of the Year to Posterscop...
16:9: Here’s The Finalist List For The 2019 Global Digital Signage Awards
The Finalists have been selected by 28 judges for the 2019 Digital Signage Awards, run in conjunction with Sixteen:Nine. The Winners and High Commendations will be presented on the evening of Feb. 6 at the Compagnie Theater i...
NY Times: Your Apps Know Where You Were Last Night, and They’re Not Keeping It Secret
The app tracked her as she went to a Weight Watchers meeting and to her dermatologist’s office for a minor procedure. It followed her hiking with her dog and staying at her ex-boyfriend’s home, information she found distu...
Astral to upgrade DOOH network in Montreal metro (Bell Media)
As part of the overhaul, the 14 projectors currently used in these stations will be replaced with nine, new, ultra-high definition LED screens, creating new possibilities for digital advertising while significantly reducing t...
Sunday, December 9, 2018
Two DSPs add out-of-home programmatic inventory, as the real world becomes another channel (MarTech Today)
Two recent integrations of digital-out-of-home (DOOH) advertising show not only that such ads are rapidly becoming a full-fledged member of the digital ad ecosystem, but that they are creating new kinds of DOOH-enhanced, cros...
2019 State of the Sign Industry Report (Sign Media)
Digital out-of-home advertising can comprise a variety of screen shapes, sizes, and levels of interactivity, making it one of the fastest growing and interactive forms of advertising. In fact, McRae says marketers and adve...
Retail Tech Predictions for 2019 (Market Business News)
A big sign that says “Sale” is not going to cut it anymore. Digital signage is dynamic and attention-grabbing. It gives any store a modern look while offering a major upgrade over static signage. Not only does it communic...
MediaPost: OOH Advertising For The Next Generation
OOH advertising has actually become a standout method of reaching those in Generation Y and Z, due to its novel, non-digital approach. This audience was raised as “digital natives,” never knowing a world without advanced ...