An industry consortium called the NextGen Video Information Systems Alliance (NVISA) has put out what it calls a recommended practice document on how to best display emergency alerts based on easily-discernable graphical elements. […]
The digital signage solutions provider STRATACACHE continues to buy up real estate, the latest the purchase of a 100,000 square foot facility in suburban Chicago the company plans to make a research and support center. […]
Kevin Gephart spent 35+ years selling advertising including 12 years at Clear Channel Outdoor in Minneapolis. Last week he discussed how to use social media to sell out of home. Today he discusses overlooked prospecting techniques. […]
Attention LCD/LED display biz dev people …. A planned sports and entertainment venue in Toronto – geared to and backed by an e-sports company – looks to be a prime home to a lot of display technology when the lights go on and the doors open in about four years. […]
Alight Media, the UK’s fastest-growing OOH media owner, is celebrating the arrival of its 250th digital screen after significant expansion over the last 12 months. The move to 250 digital screens was achieved with the switch-on of Alight’s brand new digital 48 sheet on Queen’s Road, Sheffield. […]
Last week Insider polled readers about whether they are seeing inflation. 50% of readers reported they are seeing steel cost increases. 15% of readers are seeing now out of home cost increases. […]
oOh!media Limited has reported its financial results for the year ended 31 December 2020 (“CY20”). In what the outdoor company has labelled a challenging year for the sector due to the Covid-19 pandemic, oOh! highlighted its market-leading position, announcing it had increased its market share in Australia and New Zealand. […]
James Byrne, marketing manager, with this week’s view from OOH. In Now Near Next this week we conclude our Check/Out research study series, carried out in conjunction with Ipsos MRBI. We also include the latest TII traffic data and a new proposed buyer behaviour model which looks at the non-linear and vast number of potential paths to purchase. […]
(Free subscription) By Amy Houston. This week, The Drum's social media executive Amy Houston considers why social media and OOH advertising are such an effective marketing combination. In many ways, the evolution of out-of-home advertising (OOH) is the story of human communication. […]
Intersection, smart cities media and technology company, has been awarded an exclusive seven-year contract with the Massachusetts Bay Transportation Authority (MBTA) to manage its bus shelters and street furniture fleet across the Boston metropolitan area. […]
The City of Los Angeles has banned new billboards since 2002. This week the Los Angeles Planning Department released a 110 page staff report recommending changes to the Los Angeles sign rules. There will be a hearing on the proposed rules on February 25. […]
Steel Prices are up 75% over the past 12 months. Here’s some narrative from a steel market newsletter:”…due to a variety of factors, the North American steel mills are operating the available assets at a lower rate than previous years. […]
The frequent flyer blog The Points Guy has a post up about the expansion of the terminal at Denver’s sprawling airport, and what caught my eye was the way the airport, and perhaps United Airlines in collaboration, are doing the gate information signage. […]
Amortization – the ability of a state or municipality to require a billboard company to take down a billboard after a fixed period of time without compensation – rears its ugly head from time to time. Wenatchee, Washington passed an amortization law last year. Amortization was a hotly debated topic when the US Senate debated the 1991 Surface Transportation Efficiency Act. […]
LG seems to be taking very seriously the whole notion of bundled, pre-sized DV LED display bundles, announcing 25 new ones this week. LG has created 25 unique Direct View LED display bundles that include both indoor and outdoor DVLED displays with Full HD to 8K Ultra HD resolution and sizes from 81 inches to as large as 589 inches. […]
