SimBeyond Hardcore pro display people would have been a bit torn last week, having to focus physically or online to what was ... […]
At ISE 2022, Samsung showed how its diverse lineup of commercial display technologies can help enhance the customer and employee experience whether in-person, remote or a mixture of the two. […]
The numbers have very quickly come in from Integrated Systems Europe about how attendance went this week. The big pro AV trade show closed ... […]
Advertisers Can Tap the Power of a Measured Unified DOOH Network of Leading Media Owners New York, NY – May 13, 2022 – DPAA, the global trade marketing association, today announced that it intends to partner with Comscore, Inc. […]
A panel of 29 judges, including marketers from Arla Foods, Samsung UK and Volkswagen, have selected the shortlist for this year’s Outdoor Media Awards. The list (below) represents the best in out-of-home advertising in the UK; from the most memorable, strategic and innovative campaigns that ran in 2021, to the brilliant people involved in creating them. […]
The API gives media sellers the ability to seamlessly integrate their inventory, including pricing and availability, into the DOmedia enterprise platform as well as BillboardsIn.com, the only e-commerce platform giving advertisers access to all OOH formats across the U.S. and Canada. […]
An eye-catching and cleanly designed digital sign has the power to entice a potential customer to make a purchase or produce an upsell opportunity. But what happens when Mother Nature has other ideas? The sunniest of days could be trouble—hiding your product or message behind massive glare. […]
By Natali Terzioglu, Senior Marketing Manager, Hivestack EMEA. At Hivestack, we have built a robust suite of solutions to support the continued growth of DOOH, including in-store digital and audio OOH inventory and are excited about the potential that this channel has to offer to make meaningful connections with audiences as they shop. […]
The London-area content creation start-up Sodaclick has expanded from providing SaaS-based HTML5 tools for on-screen creative into AI-driven voice interaction for screens. The particularly ... […]
I’m not in Barcelona this week, and resorting to social media and trade publications to get a sense of what’s happening and new at ... […]
The new platform, called the Mira Console, is the first of its kind to deliver measurement reports for traditional, digital, place-based, programmatic, and moving OOH ad campaigns. The launch of the Mira Console ushers in a new era for out of home advertisers, combining industry-leading measurement methodology with the flexibility and convenience of self-service software. […]
Lou McDermott – Despite increasing interest rates affecting buyers’ pro-formas, the attractiveness of the industry and its historical returns will result in the M&A activity in OOH being far less affected than other industries. Jim Johnsen – So long as interest rates (ie prime of fed funds or however you want to measure it) remain below 5%…I think we are okay. […]
Skies Above Media is a privately owned independent outdoor advertising (OOH) media owner, operator, and representative based in Los Angeles. Previously named Mahlmann Media, it was established in 1989 by Richard and Susan Mahlmann with just one billboard in Fresno, CA. […]
Through this deal, Sage+Archer gains an influx of capital to accelerate growth across Europe, now backed by Vistar’s global programmatic marketplace. “I’m thrilled that we will now have the capital, organizational support and global perspective of Vistar to fuel our next phase of growth. […]
ADF is known for stunning, custom dvLED deployments. Peerless-AV announced that it has acquired ADF Visual Display Products of Southern California. Specializing in complex dvLED construction, ADF has engineered and manufactured some of the most prominent, visually stunning, and challenging dvLED deployments of the last decade. […]
