AdTECH: OOH – Singapore is aimed at those already in AdTECH wishing to learn more about the Out of Home Industry, and for those in Out of Home who wish to better understand Automation, Programmatic Buying, Marketplaces, Media Exchanges and Revenue Management. AGENDA: THURSDAY APRIL 15, 2021. 08:45 REGISTRATION. […]
A recap of the Drum's Digital Media Summit panel on DOOH. Digital Out Of Home is a surprise new contender as the solution to marketers’ perennial quest for agility; one that has been accelerated by the knock-on effects of the Coronavirus pandemic of 2019: Once seen as a relatively blunt marketing channel, best employed to generate brand awareness, traditional ‘bucket and paste’ Out-of-Home (OOH) advertising has evolved. […]
PlaceExchange, Horizon Outdoor, Firefly, Ocean Outdoor, Havas - 44 moves total (some are actually not OOH-related). […]
Here’s a refresh of the ways to find billboards for sale. Do-it-yourself. This means driving around or doing the internet research to identify billboards you’d like to buy, looking at the name on the nameplate and calling the owner. […]
Clear Channel Outdoor says New Rochelle is illegally forcing it to remove billboards, threatening excessive fines and awarding its locations to a competitor in the culmination of a two-decade campaign against the advertising company. […]
Vistar Media, MFour survey finds OOH ads are viewed as more trustworthy and relevant than ads on other platforms. More than half of U.S. consumers (58%) say they enjoy being outside these days, with 54% saying they look forward to the experience. […]
Glass and ceramics giant Corning has announced new coatings technology – called Guardiant – its says has been shown in tests to kill the SARS-CoV-2 virus. The coating contains copper – a metal known to have antimicrobial properties that has already been touted by lesser-known manufacturers as counter-measure to COVID-19 transmission. […]
The contract includes the exclusive advertising rights throughout the City of Pittsburgh for up to 20 years. As part of the new contract Gateway Outdoor Advertising will manage advertising, maintenance, and upgrading on over 200 existing locations, and expand to 50+ new locations. […]
Social distancing, lockdowns and restricted movement across Australia have had an unforeseeable impact on the reach of OOH, in turn, reducing its ability to be monetised. One must look no further than the name of this medium to determine why its growth trajectory has been abruptly halted by COVID-19. […]
By Jessica Miles. Verification will allow advertisers to buy ‘Quality’ DOOH inventory. The dynamic and contextual nature of digital out of home increases the possibility of incorrect ad delivery which makes third-party verification critical to the success of the medium. […]
UK OOH trade body Outsmart reports that revenue for July to September 2020 declined -50% year on year, an improvement on Q2 (-83%) and generating total revenues of £166m. Classic and Digital Out of Home revenues declined by -58% and -42% respectively and Digital’s share of revenue was 61% slightly less than Q2 (68%) as Classic improved. […]
Hivestack is expanding sales and operations to several countries in Latin America including, Argentina, Costa Rica, El Salvador, Guatemala, Honduras, Peru, Panama and Mexico. Even in the midst of a global pandemic, programmatic advertising has been on a meteoric rise in Latin America. […]
by Laurie Sullivan. Data shows that while advertisers used more digital media on portable devices during the early stages of the COVID-19 pandemic to reach consumers, the trend continues to reverse. In fact, many advertisers say they expect to increase digital out-of-home spending within the next six months, and 59% of the 250 U.S. […]
A demand-side platform, or DSP, is a powerful media buying platform that allows advertisers and marketers to purchase highly targeted digital ad space efficiently and at scale. DSPs serve as the middleman between media buyers and publishers, providing a repository through which they can buy and sell ad inventory. […]
OUTFRONT Director of Product Management David Dye explains out of home attribution in 2 minutes. […]
