Kenetta Bailey, hired as Senior Vice President of Marketing at Clear Channel Outdoor Holdings, Inc. Ben Putland appointed Chief Transformation Officer, USA at Talon Outdoor. Ex-Nanolumens VP Joe’ Lloyd hired as Senior Director, Communications at AVIXA. […]
The past few years, cannabis advertising has been a brave new world for marijuana sellers and advertising vendors alike, who up until the end of 2019 were still testing the waters on what’s legal, what isn’t, and when to toe the line. All that will change in 2020. […]
By Chuck Milligan, CEO of FlexEnable. Organic liquid crystal display technology is behind a new kind of flexible display that is set to enhance the consumer experience in the home, the car and in public. […]
Two Billboard REITs - Outfront and Lamar - control half of the country's 300,000 billboards. The conversion of static posters to digital displays will drive incremental revenue growth. Don't even think about trying to build any new billboards, as barriers to entry are significant and supply growth is non-existent. […]
The new integration extends the international digital screen inventory programmatically available via TPS Engage’s DSP. It helps media buyers automate contextual ad purchases that target the right audience at the right time and place. […]
A report from the Taiwan-based tech publication Digitimes suggests the microLED displays that are mostly seen these days at trade show stands will start seeing broad adoption as early as 2024, for a few reasons. […]
One of the advantages of smaller, more intimate shopping malls and other public spaces is that when digital OOH screens go in, those screens don’t need to be overly big (and expensive) to stand out from the visual noise and be noticed. […]
The Digital Signage Federation does an annual award to someone who invests a lot of her or his time educating the industry, with the award named after its first recipient, San Diego-based consultant and world-class chatterbox Alan Brawn. The DSF’s Alan C. […]
“We are still at a nascent stage as far as DOOH is concerned, compared to what we see abroad on large format and on large scale. Having said that, in certain Indian cities, where policies are in place, DOOH is getting used correctly. But at the same time, major metro cities like Mumbai are struggling with restrictive guidelines or policies for DOOH to be allowed in a large format. […]
Struggling retailers are souring on Times Square. Gap and Cover Girl are among merchants looking to leave stores in the district, where companies have historically been willing to swap high rent payments for daily exposure to hundreds of thousands of tourists and commuters. […]
By Brent Thomson. Utterly untraditional clients have discovered OOH as a way to send their messages to the masses. All kinds of marketers, from pastors to rappers, are turning to outdoor advertising to reach a wider audience. […]
By Bob Keaveney. The first wave was about competing with online stores. Now, the imperative is to build omnichannel experiences — in the store, online and everywhere. […]
The email invites to come visit booths and set up interviews have started piling in for Integrated Systems Europe, which will be on four weeks from now in Amsterdam. As with its related show InfoComm (the trade organization AVIXA is an owner of both), ISE is not a digital signage show, but has a lot of digital signage at it. […]
Jesse London. Liveboards are an exciting innovation, and I saw increased advertiser interest in the technology. First, Liveboards provide scale. An advertiser can reach 35 million NYC subway riders weekly across 160+ subway stations. That number climbs to 45 million by this September when Liveboards hit 240+ stations. Liveboards are also in Boston, Washington, SF, and Miami. […]
Longtime 16:9 sponsor Capital Networks, a CMS software company based in suburban Toronto, is the latest firm to announce an integration with BrightSign’s little purple media players. […]
