Thursday, January 23, 2020

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COO of outdoor ad agency MOMs shares insights on programmatic DOOH in India (Exchange4Media)

“We are still at a nascent stage as far as DOOH is concerned, compared to what we see abroad on large format and on large scale. Having said that, in certain Indian cities, where policies are in place, DOOH is getting used correctly. But at the same time, major metro cities like Mumbai are struggling with restrictive guidelines or policies for DOOH to be allowed in a large format. […]

exchange4media.com
Thu, Jan 16 at 12:10 AM

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