By Brian Gorg. Despite how bleak the outlook may appear today, I’m inspired by how the AV industry is responding to this pandemic crisis. We often talk about how a robust, agile AV infrastructure is critical during times of crisis – now is our moment to live up to that promise. […]
Jeremy Cleek, the founder of LA-based creative shop Studio Kudzu, contacted me last week, offering to help develop creative for coronavirus awareness PSAs. The fool. […]
The pandemic means other news gets less attention… such as six inmates escaping from the Yakima County (WA) Jail. “Because of the coronavirus, the escape was not getting as much media attention as they (the authorities) would have liked,” explained Marine Diaz of the US Marshals Service. […]
The feedback is in from a survey done in the last few days, asking people in North America and globally about their business sentiments in the midst of a pandemic. The business survey was organized by Munich-based invidis and relayed on this side of the Atlantic by the giant team at 16:9. […]
“We are a media channel that is very adaptable, we can broadcast, we can narrowcast, we are flexible. Now is not the time to look for superficial wins and bargain basement media. Now is the time to build demand and brands. […]
The company expects its first-quarter 2020 revenues to be either flat or grow in low single-digits. The company had earlier guided for a mid-single digit range growth for revenues. Moreover, the company expected 2020 AFFO growth to be in the high single-digit range. […]
William Eccleshare, Worldwide Chief Executive Officer of Clear Channel Holdings, Inc.: "We opted to make a cautionary draw down of $150 million of availability under our revolving credit facility to further preserve financial flexibility." Mr. Eccleshare added, "As always, the health and safety of our employees remain our top priority. […]
Brendon Cook, who recently announced his depature from oOh!media after 30 years, has agreed to stay on as CEO to help the outdoor media specialist through the fallout from the pandemic. The company, facing a depressed advertising market, has announced a series of measures to keep the business in the game, and prepared for the subsequent market upswing. […]
Billboard Insider and Signvalue have prepared projections showing that US out of home revenues could drop 9-14% for the full year 2020. Clear Media China’s experience. China experienced peak disruption from the Coronavirus in January and February and now the country is returning to work. […]
There’s some breathless sputtering that out of home’s ROI is ruined because no one is driving. Look at this data from Inrix’s National Traffic Volume Synopsis for March 14-20, 2020. Traffic is down but not as much as you think. […]
Outdoor Advertising is a communications medium – Most States do not specifically indicate that Outdoor is an essential business. Case law though has made clear that Outdoor is an important means of communication to the public and should qualify as an essential business. What are the components of declaring my business as essential? […]
The US Senate approved a massive stimulus bill; House approval is expected Friday, March 27. As Congress considers stimulus legislation, here is information to help better understand the prospect of Small Business Administration (SBA) loan relief: Loans are generally available to small businesses that meet certain SBA size standards, which vary by industry. […]
The most immediate application for temporary signage is with cities and communities across the country sharing emergency messaging, or within emergency healthcare centers like drive-in testing facilities and makeshift hospitals. Healthcare facilities could utilize existing or temporary digital signage to share information on testing availability, wait times, and for directional purposes. […]
An OOH expert told exchange4media that as a whole the industry will see a 6 per cent drop in overall spends as compared to the last financial year. The pandemic has hit the core of the OOH business, says Ketan B Lakhani, Director, Orienta Cine Advertising. “We have turned our Out of Home Service into Work From Home or Stay At Home Communication. […]
HMI Capital could emerge with a quarter of oOh!media, putting the San Francisco-based private equity firm in the position of kingmaker in the future of the outdoor advertising business following a $167 million emergency capital raising amid the coronavirus pandemic. HMI Capital committed to sub-underwriting up to $17.7 million in oOh!media's $167 million emergency capital raising. […]
