The Kansas City-area digital signage solutions firm Keywest Technology has started marketing a copper-infused antimicrobial film – called NanoShield – its makers claim will self-disinfect something like a touchscreen in less than 15 minutes. […]
Mark Boidman, PJ SOLOMON's Head Of Marketing & Media/Tech Services, shares the top five reasons the firm continues to remain bullish on Out of Home Advertising (OOH). Watch the video here. […]
By Miriam Buireu Parra, Business Director, Evolve OOH. With September now upon us, New Yorkers are preparing for the city’s final phase of reopening following one of the most severe and well-respected lockdowns anywhere in the United States. Signs of life and normality have been re-emerging in New York for some time already. […]
Number one, programmatic should be looked at by the media owners as an extension of their (existing) business. I think for a very long time it was viewed as a competitive sales channel and as something which could be more of a risk. […]
An out of home exec says not everyone is driving to work but they are driving. Agreed. Some agencies don’t care what Geopath or Inrix say, they just want a discount and will do, or say, anything to force you to give it. […]
With 48 place-based members to date, accounting for hundreds of thousands of OOH advertising spots, Geopath’s place-base measurement provides impressions, reach and frequency, across thousands of audience segments for place-based advertising, including signage in gyms, bars, amusement parks, stadiums, malls, airports, retail environments, cinemas, grocery stores and many other venues. […]
In his Linkedin profile update, Mr. Jackson wrote that he has "decided now is the right time for me to move on." Mr. […]
Netflix, Quibi, Hulu, Walt Disney Pictures, Universal Pictures, and Warner Brothers. According to Geopath Insights, we currently measure over 38,000 roadside OOH units within the market – generating over 6.6 billion impressions every week! Let’s take a look at the top spenders in the market, to gain a little more insight into how those impressions are being used. […]
A billboard in East Vancouver championing author J.K. Rowling, who has been widely accused of transphobia, was removed Saturday after drawing outrage and condemnation. The billboard, which was visible from busy Hastings Street, was black with white text that read, "I (heart) JK Rowling. […]
Kia's Stinger buy was up in Times Square during New Year's Eve. That got it into countless selfies, Harrison said. He added that the billboard is close to where Good Morning America is taped, and that fuels a lot more background engagement. […]
Marketers will now have access to an omnichannel platform that includes location and transactional audiences; GeoLink self-service marketing with real-time Moments; Location Conversion Index (LCI) attribution; and a robust set of advanced analytics -- all via one partner. […]
Publicly traded company offers proprietary programmatic marketplace for buyers & sellers of digital out-of-home advertising NEW YORK, September 10, 2020– DPAA, the leading global trade marketing association connecting out-of-home media with the advertising community while moving OOH to digital, announced today that Kubient has joined the association. […]
Jonathan Gudai, CEO, Adomni. How are the Uber DOOH ads triggered? There is a geofence triggering component to it…it is a little different than billboards. […]
Bulzi LLC, a geospatial intelligence services company, announced it has been awarded a $1.5 million Phase-II Small Business Innovation Research (SBIR) contract by the United States Air Force (USAF) through the AFWERX innovation program. […]
“Our experience and relationships with the major out of home media providers means you get the very best media rate across Digital and Static Outdoor, Bus & Bus Shelter Advertising, Train and Train Station Advertising, billboard advertising and more. Also, we’ve made hundreds of TV and radio commercials for our clients. […]
