I just replaced two 11-year-old Watchfire units with their “Reface” program. It was a great experience. They swapped out the LED modules and replaced the controller. It did save a considerable amount of money as compared ...
Quividi, the leading audience & campaign intelligence platform for Digital Out of Home and admytv, an innovative US place-based DOOH ad-tech solution company, announce a partnership that will see admytv use Quividi’s Au...
... we bought out-of-home over the entire city and so we had billboards that said “Pepsi in Atlanta. How refreshing.” “Hey Atlanta thanks for hosting. We’ll bring the drinks.”…just putting up the out of home...
Prague Airport's digital signage is now available in six different languages to assist passengers that speak Arabic, Chinese, Czech, English, Korean and Russian. Located at the entrance to pier B in Terminal 1, the s...
The number of registered charities in the UK has continued to rise in recent times, reaching its highest level in more than a decade at the end of 2017. On the 31st December of this year, a total of 168,237 nonprofit organ...
Vivo Smartphone has launched a new S1 campaign on TagTalk - a hyperlocal in-venue live customer engagement platform. Using technology to deliver and connect better, Vivo Smartphone used TagTalk's content optimisation tool to ...
Hannah Thompson, programmatic account director at Tug agency. No more dirty old billboards plastered with beige ads aimed at unengaged consumers: digital out-of-home advertising (DOOH) brightens up our cities, bringing cut...
Here’s the 2019 top 10 group of most valuable brands, eight of which do business in the US. Of those eight, all invest in OOH and five of them invest more in OOH than OOH’s 4 percent share of the ad market in 2018 – App...
Insider notes that most of the growth has come from the international portfolio outside the US. There has been only 1 domestic US acquisition in the past 9 months. Look at this summary of Landmark’s recent third party a...
What rapid prototyping tools or methods do you use to quickly communicate design during early project phases? This week’s question is answered by members of the DSE Advisory Board CONTENT COUNCIL “We still sketch first. I...
Firefly Chief Analytics Officer (and former Googler) Taylan Yildiz. Firefly’s screens are measurable and the company’s targeting and attribution are highly precise and reliable. In addition, neither traditional OOH nor...
The global pro AV market is expected to post a CAGR of close to 11 percent during the period 2018-2022, according to the latest market research report by Technavio. A key factor driving the growth of the global pro AV mar...
This is well done – a wrap-around LED display board that addresses multiple needs at a convention center in Sydney, Australia. The new LED display at the International Convention Centre Sydney is 47.5 sq. meters R...
Firefly Taxi Tops Network Havas Media with Whisk Agency —NYC. Bumble illustrates how digital brands are powering an OOH renaissance with nearly 500 ads. Outfront Media NYC....
From there came the next big push into outdoor advertising, focused in New York and Chicago. The ads span billboards, subways and bus stops across those cities. “Outdoor is helping DTC brands like Andie connect in the ...
