Monday, July 26, 2021

Editors’ Picks

Tuesday, July 20 Tue, Jul 20

Adkom Runs NYC Campaign For JOKR (Billboard Insider)

JOKR is changing the way New Yorkers are getting their groceries. Its mission is to change retail by delivering a smarter, faster, and more enjoyable shopping experience to the urban neighborhoods they service. JOKR’s app offers an inventory of 1,500 household and grocery items available for delivery within 15 minutes at the same prices that can be had at traditional grocery stores. […]
Tue, Jul 20 at 11:15 AM

Monday, July 19 Mon, Jul 19

California Avocado Campaign Latest in a Long Tradition of Fruit-And-Vegetable OOH Ads (OAAA)

When I saw that the California Avocado Commission was pleased with results of its current ad campaign, I had three thoughts: Our medium is effective The fresh fruit-and-vegetable industry has a long, proud history of promoting its products via out of home media, and The advertising archives (at Duke University) are filled with great-looking creative that tells our story “July is part of the peak California avocado season, with advertising and promotional support in full swing,” said Jan DeLyser, vice president of marketing for the Commission. […]
Mon, Jul 19 at 12:00 PM

16:9: LG Canada Exec’s Little Kids Help Fill COVID-Depleted Shelves at Toronto-Area Food Bank

If you are active in digital signage in Canada, there’s a good chance you know Mike Della Mora, the sales director for LG’s business solutions in Canada. I knew Mike is a great guy, but he and his wife Lindsey are clearly great parents, as well. Their little kids were written up in a Toronto-area newspaper because of their massive effort to gather contributions to the food bank in their area. […]
Mon, Jul 19 at 11:30 AM

16:9: Giant Anamorphic Wave, First Seen in Seoul, Washes Into NYC’s Times Square

The anamorphic illusions that have been popping more and more on LED boards in Asian megacities are now showing up in arguably the world capital of big displays – New York’s Times Square. This is a wave-based illusion – dubbed The WHALE – that’s running on the board I call the LED Board That Ate Times Square – the vast one that fronts the Marriott Marquis. […]
Mon, Jul 19 at 11:15 AM

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