Editors’ Picks

New YouGov Profiles OOH data: Americans frequently notice out-of-home advertising, many act on what they see (YouGov)

Key findings: Americans frequently notice out-of-home (OOH) advertising: The most common responses were noticing OOH advertising several times a week (26%) and multiple times a day (21%), while just 3% say they never notice it. Billboards are the most noticed OOH format: More than two-thirds (68%) of Americans notice billboards, ahead of signs (59%), point-of-sale displays (31%) and posters (31%). […]

yougov.com
Mon, Jul 20 at 10:22 PM

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Why this supermarket in Singapore is skipping e-paper – for now (Invidis)

by Florian Rotberg: E-paper promises to transform in-store communication, but high costs and limited capabilities continue to slow adoption. In Singapore, supermarket chain Sheng Siong has found a surprisingly effective alternative: compact LCD displays that deliver many of the same benefits at a fraction of the complexity. […]

invidis.com
Mon, Jul 20 at 9:44 PM

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Lesson from Asia: Changing customer behavior dictates new approaches for QSR digital menus (Invidis)

A particularly interesting development can already be observed across Asia. In addition to large ceiling-mounted displays, many QSR operators are introducing smaller digital menu screens directly on the counter beside the point of sale. These displays target a different customer interaction. […]

invidis.com
Mon, Jul 20 at 9:42 PM

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COMMB (Canadian Out-of-Home Marketing & Measurement Bureau) introduces Insights Suite, debuts Media Insights platform

Toronto, ON — COMMB has officially launched the COMMB Insights Suite, marking the beginning of a phased rollout of strategy-first tools. The COMMB Insights Suite is a set of free-to-use tools designed to inform how Out-of-Home should be leveraged before entering COMMB’s ROADMAP planning tool. […]

COMMB
Mon, Jul 20 at 9:41 PM

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JCDecaux connects 100% of its DOOH inventory to programmatic in 9 Latin American markets (Globenewswire)

JCDecaux SE (Euronext Paris: DEC), has launched its programmatic digital Out-of-Home (pDOOH) offering in 9 Latin American markets – Panama, Costa Rica, Guatemala, El Salvador, Honduras, Nicaragua, the Dominican Republic, Ecuador and Paraguay – reinforcing its commitment to innovation and the digitisation of Out-of-Home (OOH) advertising in the region. […]

globenewswire.com
Mon, Jul 20 at 9:40 PM

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Short-term versus long-term OOH ad sales contracts (Billboard Insider)

Kevin Gephart: Ask the advertiser who wants to be up for four weeks how many other weeks this year they want business. The creative should be short-term — really, it should change minute by minute, hour by hour, because that’s how you address client needs — but the media choice and placement should be long-term, because the advertiser’s business is long-term too. […]

billboardinsider.com
Mon, Jul 20 at 9:33 PM

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Ireland’s out-of-home (OOH) advertising market kept growing in H1 2026 (AdWorld)

Ireland’s Out of Home (OOH) advertising market delivered a robust performance in the first half of the year, with strong growth across many of the country’s largest advertising sectors, according to WATCH, PML Group’s market intelligence resource. […]

adworld.ie
Sun, Jul 19 at 9:43 PM

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Coca Cola uses live World Cup football moments in its DOOH campaign in Singapore (Everything Experiential)

Coca-Cola has launched a real-time digital out-of-home (DOOH) campaign in Singapore that brings the excitement of live football to city streets. The campaign uses real-time content updates across digital outdoor screens to reflect live football moments, enabling fans to experience key match developments as they unfold. […]

everythingexperiential.com
Sun, Jul 19 at 9:27 PM

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Stratacache’s collapse, geopolitical tensions, consolidation and AI affect the digital signage market but long-term fundamentals continue to look positive (Invidis)

by Florian Rotberg. The first half of 2026 has delivered more drama, disruption and opportunity than many expected. From the collapse of one of the industry’s largest players to accelerating market consolidation and rising cybersecurity concerns, digital signage continues to evolve at remarkable speed. […]

invidis.com
Sun, Jul 19 at 9:15 PM

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The four AI topics nobody talks about (Invidis)

by Florian Rotberg. Singapore | AI dominates every digital signage roadmap in 2026, but the industry still avoids four uncomfortable questions: security, sustainability, governance, and cost. As AI moves from innovation showcase to operational reality, vendors and customers must address the risks, responsibilities, and business models that will determine its long-term success. […]

invidis.com
Sun, Jul 19 at 9:09 PM

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Chinese AI providers are launching a price offensive (Invidis)

by Florian Rotberg. Singapore | Chinese AI providers are launching a price offensive that could reshape the global AI market. With Western enterprise customers reporting savings of up to 90% and digital signage vendors increasingly embedding AI into their platforms, low-cost Chinese models are becoming impossible to ignore. […]

invidis.com
Sun, Jul 19 at 9:06 PM

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Santa Monica bets on digital displays to revive Third Street Promenade (Billboard Insider)

The Santa Monica City Council approved the Digital Display District on December 16, 2025. The district covers Third Street Promenade and Santa Monica Place and allows up to 16 digital displays, each generally limited to 1,000 square feet. […]

billboardinsider.com
Fri, Jul 17 at 7:47 PM

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Kuala Lumpur is emerging as one of Asia’s most promising DOOH and digital signage markets (Invidis)

by Florian Rotberg. The city combines strong consumer spending, modern retail destinations and a growing appetite for digital customer experiences. From premium malls and transit hubs to new mixed-use developments, screens have become an integral part of the urban landscape. […]

invidis.com
Fri, Jul 17 at 7:43 PM

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Chinese manufacturers are challenging established display brands (Invidis)

by Florian Rotberg. With Samsung, LG and other established display brands absent from Infocomm Asia 2026, Chinese manufacturers are seizing the spotlight in ASEAN. Skyworth and BOE showcased comprehensive digital signage portfolios in Bangkok, underlining how quickly the competitive landscape is changing. […]

invidis.com
Thu, Jul 16 at 4:46 PM

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The World Cup final stadium has an upgraded LED display network, but no one can tell who the supplier is (Invidis)

by John Berkovich. New York New Jersey (Metlife) Stadium's upgraded LED display network will be on show before a global audience on Sunday. But despite extensive research, one key detail remains undisclosed: whose LED is it? […]

invidis.com
Thu, Jul 16 at 4:39 PM

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