Editors’ Picks

Superdrug deploys 500 digital screens to enhance shopping experience at stores (Retail Times UK)

Approximately 500 high-tech, digital screens are being rolled out across Superdrug stores up and down the country, in a bid to digitalise the retailer’s bricks and mortar estate and serve customers’ tailor-made content. The new digital screens will enable Superdrug suppliers to target the right customer, with the right advert, at the right time. […]

retailtimes.co.uk
Wed, Apr 9 at 10:47 PM

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IAB New Zealand’s Programmatic DOOH Buyer’s Guide 2025 can be useful for buyers in other countries (IAB New Zealand)

The 2025 Buyer's Guide remains a comprehensive reference guide for advertisers and agencies new to programmatic DOOH, as well as a resource for more experienced buyers to keep up to date with the latest developments. The 2025 Buyer’s Guide covers: ☑️ Key buying considerations, creative approaches and targeting opportunities. […]

iab.org.nz
Wed, Apr 9 at 10:44 PM

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Following complaints, EU simplifies reporting requirements for signage sustainability claims (Invidis)

by Daniel Oelker. The current reporting directive has been very demanding to comply with, both in terms of time and costs for external consultants, in-house sustainability specialists and additional audit procedures. The revision proposed at the end of February is intended to “protect SMEs from excessive sustainability reporting”, according to the Commission. […]

invidis.com
Wed, Apr 9 at 7:06 PM

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After shedding its international assets, Clear Channel is now almost entirely US airports and US billboards (Billboard Insider)

Here’s a comparison of 2024 financials from continuing operations with financials from 2021, the last year before the financials were restated. Revenue is down by a third. Expenses are down by half. […]

billboardinsider.com
Wed, Apr 9 at 5:57 PM

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Unbiased OOH ad sales tips from a retired industry veteran (Billboard Insider)

Andy Rebuck recently retired after a 40 year career in out of home. Last week he talked about getting into out of home and how Lamar is different from other out of home companies. Today he gives tips for selling out of home. […]

billboardinsider.com
Wed, Apr 9 at 5:52 PM

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Megapixel Co-Founder Keith Harrison Has Passed Away (16:9)

Really unfortunate news out of the Los Angeles area – with word that a much respected LED pioneer has passed away. Keith Harrison was ... […]

sixteen-nine.net
Wed, Apr 9 at 8:47 AM

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LG deploys massive digital signs at Boston Red Sox ballpark

Ballpark Transformed with 11 Digital Signage Displays Including Main Videoboard and Ribbon Boards Spanning more than 9,000 Square Feet. BOSTON, Mass., April 8, 2025 — LG Electronics has provided state-of-the-art display solutions to Fenway Park, the home of the Boston Red Sox and the oldest ballpark in Major League Baseball (MLB). […]

LG Electronics · Promoted content
Tue, Apr 8 at 7:23 PM

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Outfront gained from selling Canada assets but lost more from New York MTA billboard contract cancellation (Billboard Insider)

The number of OUTFRONT billboard displays declined by 13% in 2024 due to the sale of the Canadian plant and the loss of the New York MTA billboard contract. The number of transit displays increased 14% in 2024 due to the deployment of screens in New York and elsewhere. Urban billboards rent for big dollars. […]

billboardinsider.com
Tue, Apr 8 at 6:47 PM

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Joe Kunigonis: Why every piece of real estate has media value (Smartify Media)

By Debbie Williams. When you think about screens in your life, you likely think of ones you control—your phone, your laptop, your Netflix queue. But what about the ones you don’t? […]

blog.smartifymedia.com · Promoted content
Tue, Apr 8 at 6:44 PM

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EMC Outdoor’s pitch: Out-of-Home doesn’t function like digital—and it’s not supposed to

by Matthew Noll. The Measurement Misconception: Different Medium, Different Metrics. I’m going to say something crazy. […]

emcoutdoor.com
Tue, Apr 8 at 2:34 PM

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DPAA Session at POSSIBLE Spotlights Digital Out-of-Home: GlobalDOOH to Feature Lenovo, Shopify, Adsquare

NEW YORK – April 8, 2025 – DPAA, the global trade marketing association driving the growth and digitization of out-of-home media, announced today speakers for its GlobalDOOH session at the POSSIBLE Conference in Miami later this month. GlobalDOOH takes place on April 28, 4:30pm at the Fontainebleau Hotel in Miami. The session is sponsored by Adsquare. […]

dpaaglobal.com · Promoted content
Tue, Apr 8 at 2:32 PM

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Updated programme for Digital Signage Summit Europe May 21-23, 2025 (Installation-International)

Digital Signage Summit Europe (DSS Europe), returns to the Hilton Munich Airport, Germany from 21-23 May with an expanded three-day agenda. Organised by invidis in partnership with Integrated Systems Events (ISE), the conference will focus on two key industry drivers: AI and managed signage. […]

installation-international.com · Promoted content
Tue, Apr 8 at 12:10 AM

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How Tariffs Can Affect Your Pro Audiovisual Business (Video, 32:18, AVInteractive)

In this episode of Xceptional Insights by AVIXA, Sean Wargo and Peter Hansen discuss how the recent news of tariffs in the United States will ripple across the professional audiovisual market. How can the cost increases affect you business, and are there any silver linings? Find out in this episode. […]

avixa.org
Mon, Apr 7 at 10:06 PM

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‘Tariff levels have exceeded expectations’ – AVIXA analyst (AVInteractive)

The level of tariffs announced last week in the USA has greatly exceeded expectations and significantly increased the odds of a recession. That’s the assessment of AVIXA economist Peter Hansen, after the announcement of new tariff rates including 54% for China, 46% for Vietnam and 32% for Taiwan. […]

avinteractive.com
Mon, Apr 7 at 10:03 PM

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How digital signage hardware companies can limit the impact of tariffs (Invidis)

by Florian Rotberg. Digital signage hardware companies are now looking for creative ways to reduce the customs value of their imports into the US to mitigate the financial impact of President Donald Trump’s punitive tariffs. According to tax advisors interviewed by the Financial Times (paywall), the reported import value can be reduced by up to 20%. […]

invidis.com
Mon, Apr 7 at 10:02 PM

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