Editors’ Picks

OOH ad operator conducts study and… study says OOH advertising is effective (Mediaweek)

oOh!Media’s POLYGRAPH creative effectiveness study has revealed new data that shows brands using full motion out-of-home creative saw a 187% increase in buyers compared to those using static digital only. The findings, based on the analysis of anonymised customer transactional data, follow the launch of the outdoor advertising and media company’s new product oOh! […]

mediaweek.com.au
Fri, May 19 at 12:11 AM

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Two OOH executives comment on the call for Clear Channel Outdoor to sell (Billboard Insider)

Comments on Legion Partners call for Clear Channel Outdoor to sell. A finance exec says a sale is doable but faces some regulatory barriers. It would be very doable to sell the whole enchilada. […]

billboardinsider.com
Thu, May 18 at 5:25 PM

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US OOH advertising up 1% in Q1 2023, to $1.82 billion (OAAA)

OAAA: OOH Produces Second-Largest First Quarter Volume in History of the Medium. Out-of-home (OOH) advertising revenue increased one percent in the first quarter of 2023 compared to the previous year, accounting for $1.82 billion, based on figures released by the Out of Home Advertising Association of America (OAAA). […]

oaaa.org
Thu, May 18 at 5:01 PM

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Out-of-home (OOH) ad buying software firm DOmedia hires former Interpublic Group Company executive as Global Head of Operations

DOmedia, the most-used out-of-home (OOH) ad buying software in the U.S., announced today that Mike Cooper has joined the leadership team to focus on international expansion and will assist with their next-generation OOH planning products. Previously, Mike served as Global President of Rapport Worldwide, an Interpublic Group Company (IPG). […]

DOmedia
Thu, May 18 at 5:00 PM

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Mesmerize adds 6,000 Smart Health Stations screens to its national DOOH network

Mesmerize a media company specializing in patient education at the point of care, has added screens from Higi, a Modivcare service and consumer health engagement company. […]

Mesmerise
Thu, May 18 at 4:58 PM

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Intersection Launches New AI-based Localization, Personal Tools For Its Media Network (16:9)

The OOH media firm Intersection has announced new AI-driven tools – what it calls “integration opportunities” – that allow for localization and personalization on ... […]

sixteen-nine.net
Thu, May 18 at 8:12 AM

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Hivestack’s take on China – the largest OOH market in the world

China is the largest OOH market in the world and our platform is integrated with 15 of the leading DOOH media owners covering over 1M screens across 92.9k sites with access to 91.9 billion impressions amongst a variety of valuable audiences and popular advertising seasons (i.e. 618 and Singles Day). […]

hivestack.com · Promoted content
Thu, May 18 at 12:17 AM

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oOh!media launches a new large format digital site, upgrades other DOOH screens in Western Australia (Mediaweek)

The new "supersite" – in the growing suburb Forrestdale – is located on the main arterial into the Armadale and Kelmscott areas, reaching commuters heading east towards these suburbs and the hills coming from the Tonkin Highway and Kwinana Freeway and is aimed at achieving the highest possible audience reach. Robbie Dery, chief commercial operating officer, oOh! […]

mediaweek.com.au
Thu, May 18 at 12:10 AM

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The parts are worth more than the whole at Clear Channel Outdoor (Billboard Insider)

Billboard Insider’s take: Glad someone finally said it. The parts are worth more than the whole at Clear Channel Outdoor. Get smaller and more focused and pass the assets to lower leveraged owners who can invest in growth. […]

billboardinsider.com
Wed, May 17 at 11:22 PM

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Clear Channel responds to investor’s call to consider a sale: “The Board and management are taking meaningful action”

SAN ANTONIO, May 16, 2023 -- Clear Channel Outdoor Holdings, Inc. (NYSE: CCO) (the "Company") today issued the following statement in response to a filing from Legion Partners Asset Management LLC ("Legion"). The Clear Channel Board of Directors and management team always welcome constructive conversations with our shareholders, including Legion. […]

Clear Channel Outdoor Holdings, Inc.
Wed, May 17 at 6:25 PM

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E Ink expects revenue boom after Walmart signs agreement to deploy electronic shelf labels (Taipei Times)

E Ink’s partner, SES-imagotag, on April 27 said that it had entered into a new agreement with Walmart to deploy electronic labels in several hundred Walmart stores in the US. Initially, a total of 60 million digital shelf labels would be installed at 500 locations over the next 12 to 18 months, SES-imagotag said in a company statement. Ink has about a 5 percent stake in SES-imagotag. […]

taipeitimes.com
Wed, May 17 at 6:25 PM

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Advertising-averse Santa Monica approves digital kiosks with ads that are expected to bring the city $14 million a year (Surf Santa Monica)

By Jorge Casuso. Unanimously approved by the City Council, the state-of-the-art digital wayfinding kiosks "will include wifi, maps, business directory, city announcements, emergency services, and much more," officials said. […]

surfsantamonica.com
Wed, May 17 at 6:22 PM

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Romanian Start-Up Tranzy Pivots From DOOH CMS To Real-Time Transport Information Platform (16:9)

Business news from Romania is not routine reading for me, but I stumbled on an interesting online piece about a software firm in that ... […]

sixteen-nine.net
Wed, May 17 at 9:49 AM

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Mark Coxon On Why Integration Giant AVI-SPL Now Has A Focus On Experience Technology (16:9)

AVI-SPL is one of the largest pro AV integrators on the planet, but for the longest time, if I was asked if I knew ... […]

sixteen-nine.net
Wed, May 17 at 12:17 AM

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Activist Investor Pushes Clear Channel Outdoor to Speed Breakup, Weigh Sale (BNN Bloomberg)

Liana Baker, Bloomberg News. Activist investor Legion Partners Asset Management is urging billboard operator Clear Channel Outdoor Holdings Inc. to accelerate asset sales and consider selling the entire company to boost its stock price. […]

bnnbloomberg.ca
Tue, May 16 at 6:14 PM

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