Monday, May 29, 2023

Editors’ Picks

Friday, May 19 Fri, May 19

OOH ad operator conducts study and… study says OOH advertising is effective (Mediaweek)

oOh!Media’s POLYGRAPH creative effectiveness study has revealed new data that shows brands using full motion out-of-home creative saw a 187% increase in buyers compared to those using static digital only. The findings, based on the analysis of anonymised customer transactional data, follow the launch of the outdoor advertising and media company’s new product oOh! […]
Fri, May 19 at 12:11 AM

Thursday, May 18 Thu, May 18

Out-of-home (OOH) ad buying software firm DOmedia hires former Interpublic Group Company executive as Global Head of Operations

DOmedia, the most-used out-of-home (OOH) ad buying software in the U.S., announced today that Mike Cooper has joined the leadership team to focus on international expansion and will assist with their next-generation OOH planning products. Previously, Mike served as Global President of Rapport Worldwide, an Interpublic Group Company (IPG). […]

Thu, May 18 at 5:00 PM

oOh!media launches a new large format digital site, upgrades other DOOH screens in Western Australia (Mediaweek)

The new "supersite" – in the growing suburb Forrestdale – is located on the main arterial into the Armadale and Kelmscott areas, reaching commuters heading east towards these suburbs and the hills coming from the Tonkin Highway and Kwinana Freeway and is aimed at achieving the highest possible audience reach. Robbie Dery, chief commercial operating officer, oOh! […]
Thu, May 18 at 12:10 AM

Wednesday, May 17 Wed, May 17

Clear Channel responds to investor’s call to consider a sale: “The Board and management are taking meaningful action”

SAN ANTONIO, May 16, 2023 -- Clear Channel Outdoor Holdings, Inc. (NYSE: CCO) (the "Company") today issued the following statement in response to a filing from Legion Partners Asset Management LLC ("Legion"). The Clear Channel Board of Directors and management team always welcome constructive conversations with our shareholders, including Legion. […]

Clear Channel Outdoor Holdings, Inc.
Wed, May 17 at 6:25 PM

E Ink expects revenue boom after Walmart signs agreement to deploy electronic shelf labels (Taipei Times)

E Ink’s partner, SES-imagotag, on April 27 said that it had entered into a new agreement with Walmart to deploy electronic labels in several hundred Walmart stores in the US. Initially, a total of 60 million digital shelf labels would be installed at 500 locations over the next 12 to 18 months, SES-imagotag said in a company statement. Ink has about a 5 percent stake in SES-imagotag. […]
Wed, May 17 at 6:25 PM

Tuesday, May 16 Tue, May 16

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