Editors’ Picks

Friday, April 12, 2019

Thursday, April 11, 2019

Why some dynamic DOOH ad campaigns fail (DSToday)

Advertisers can fall into two traps: not scheduling enough time and resources and making it too complex. For example, Olay Skin Care planned to run a dynamic DOOH campaign that would offer skin care tips based on real-time...

16:9: LED Mesh Screens Have Come A Long Way, But …

There were numerous overseas vendors at ISE – and I expect to see more at Infocomm in a couple of months – showing mesh-screen LED displays. They have come a long way in a relatively short time, and when running, ...

Wednesday, April 10, 2019