Clear Channel Outdoor CEO Scott Wells. The tone with advertisers actually continues to be strong. We are having good dialogs heading into 2023…We’re certainly aware of the macro and paying close attention…but we’re not seeing cancellations. […]
LCD Video Walls have been a staple in the digital signage industry for many years but a relatively new technology recently emerged and is taking the market by storm. […]
A Two-Day Event to Network, Experience the Latest AV Technologies and See Demonstrations from Alliance Partners. Tuesday, October 11 (9:00am – 4:00pm/ET) and Wednesday, October 12 (9:00am – 3:00pm/ET) in New York City at the company’s second AV Tech Expo. […]
By Samuel Scott. McCarthy cited research showing that a double-sided digital freestanding unit from Clear Channel used more electricity than four homes each year. A large JCDecaux billboard was found to consume up to the equivalent of 36 homes. […]
Paris, September 21st, 2022 – JCDecaux SA (Euronext Paris: DEC) has been awarded a 10-year contract with ViaQuatro, which is responsible for the operation and maintenance concession of Line 4-Yellow of the São Paulo metro, to take over the advertising concession of this Line. The commercial offering will start on October 1st, 2022. […]
Marriott Bonvoy, Marriott International’s award-winning travel program and marketplace, unveiled ‘Here,’ its newest campaign in India, to celebrate the return of travel with an immersive anamorphic installation at Cyber Hub, Gurugram, and Phoenix Mills (Palladium) in Mumbai till 26th September 2022. […]
OutdoorLink, Inc, the provider of remote control of billboard lighting and digital displays with their patented SmartLink system, has acquired SignBird to bring new state-of-the-art marketing resources to their expansive list of customers. SignBird, a U.S. based company, has made a tremendous impact on the out-of-home industry with only a few short years of active operations. […]
A UK start-up has developed a really interesting business model for renting short-term spaces that relies very heavily on digital signage technology to video ... […]
By Tyrone Steward. Within the world of online advertising, programmatic is already by far the leading way that advertising is bought. In fact, around 70% of online ad spend is now traded via some form of automation. […]
By Irina Kovalenko. In this guide, we are going to review: what is programmatic DOOH campaign and how it is different from a non-programmatic one, and finally, how programmatic DOOH ads should be adjusted for reaching your target audiences and perform just great on DSP. What is DOOH and how is it different from OOH advertising? […]
The KMC has issued a notice today saying that it’s attention has been drawn towards the use of outdoor advertising through hoarding/digital boards and other means without acquiring permission and even after the expiry of the licensed period. The KMC has requested all concerned to remove such advertisements with effect from today. […]
The council voted 12-1 to approve Tranzito-Vector as the new contractor to install, upgrade and maintain transit shelters. The shelters would also include digital signage indicating arrival times for buses. The 10-year agreement also calls for plans to have digital advertisements on 700 of the structures. […]
Unilumin provided the new ‘Supersized LED’ two-tier digital display system which was installed at the Etihad Stadium in May 2021 and has seen the club’s pitch side media space become the most commercially valuable in the Premier League. […]
Samsung Electronics Co., Ltd. has launched two new series of The Wall – Samsung’s cutting-edge Micro LED displays – in the Southeast Asia and Oceania (SEAO) region at the inaugural Samsung Display Tech Summit 2022. The Wall All-in-One[1], also called the IAB Series, makes installation of Micro LED easier. […]
The digital signs's content will be mixing advertising content with Metro Transit transportation information. "We are always looking for ways to provide easier access to real-time transit information for our riders and to improve their experience at our bus stops and rail platforms," Wes Kooistra, general manager at Metro Transit, said in the release. […]
