The screens as grocery and c-store chiller doors thing has been around perhaps as long as a decade, and while marketplace adoption seems pretty limited to date, there are still companies getting into the concept and adding their own ideas on a special sauce, like AI. […]
Samsung Electronics Canada has partnered with Tim Hortons to install its outdoor digital signage technology at the restaurant’s drive-thru locations across Canada. Samsung Electronics Canada has partnered with Tim Hortons to install its outdoor digital signage technology at the restaurant’s drive-thru locations across Canada. […]
We surveyed 600 senior agency and advertising executives across the UK, US and Germany, and 100 senior industry executives in Hong Kong to understand perceptions of programmatic out of home, how it compares to other media, and wider planning and buying decisions. […]
The new large format display is the largest 8K monitor available on the market and reproduces images at a higher resolution than the human eye can capture, delivering a high level of contrast and significant benefits to an increasing number of businesses that rely on high levels of detail and accuracy. […]
Messaging will appear on the iconic Piccadilly Lights in London and Times Square billboards in New York to mark World Ovarian Cancer Day on May 8th, while additional content is set to feature on more than 350 other UK billboard sites given by JCDecaux. […]
OUTFRONT is recovering from COVID slower than Lamar. Here are the results from OUTFRONT’s 1Q 21 earnings release, 1Q 21 earnings presentation and conference call. Revenue declined by 33% to $259 million during the first quarter of 2021. […]
My Linkedin feed had a post up from the UK about a digital merchandising display for Starbucks in the aisles of an ASDA supermarket. The display is like a digital end-cap, except it was in-aisle and uses tactics like fins and angled displays to try to grab shopper attention. […]
A Calvert County sign is flying around twitter and social media. Here’s a picture of the sign. Twitter has censored the sign but it’s easy to see what the billboard says. […]
By Guy Campos. Screenbeam wireless presentation systems can now be used with Carousel Cloud media players to turn displays into digital signage when not in use for meetings and classes. US-based Carousel Digital Signage has partnered with ScreenBeam to keep meeting spaces and classrooms alive with digital signage content while screens are idle. […]
In April Billboard Insider wrote about Lamar’s Teacher Appreciation week campaign which is running this week. The campaign allows anyone to submit a teacher to be honored by completing an online form. Lamar has received over 2,500 submissions so far, and teachers will be displayed on more than 620 digital billboards on a rotating basis throughout this week. […]
GRAND RAPIDS, MICH— The new advertising campaign for Gerald R. Ford International Airport (GFIA) encourages safe travels this season in West Michigan. The 2021 “Fly Safe. […]
COVID has changed how businesses operate – and digital signage played a vital part in that change. From the time the virus first hit to the current rollout of vaccines, organizations look to digital signage to communicate how to behave, changes in operation and other frequently asked questions. […]
Lamar continues to recover from covid with a stronger than exected first quarter. Here are the results of the earnings release and conference call. Revenues declined 8.8% to $371 million. […]
By Wendy Gower, MD, Hearts & Science. A massive speed bump in 2020. But all things considered, the future is bright - very bright - for OOH in Australia. […]
The Spokane WA City Council introduced legislation Monday that would charge billboard owners a new $250 annual fee and dedicate the proceeds toward graffiti and blight remediation efforts on public property. The annual fee would apply to any billboard or off-premises sign measuring at least 9 square feet. […]
