Mimo Monitors manufactures digital displays for digital signage and digital out-of-home advertising. Mimo’s President, David Anderson, recently gave this exclusive interview to Digital Signage Pulse. What makes Mimo ...
To make gene therapy patients calm and serene in a potentially intimidating waiting room, we created a beautiful and calming educational installation that would serve as a gentle, reassuring distraction and a celebration of u...
Guest Post: Jason Cremins, Signagelive As my company set its development and commercial strategy for this year, back in late 2018, a focus on Digital Out of Home (DOOH) was not on our agenda. But that may change, because of a...
Advertisers can fall into two traps: not scheduling enough time and resources and making it too complex. For example, Olay Skin Care planned to run a dynamic DOOH campaign that would offer skin care tips based on real-time...
There were numerous overseas vendors at ISE – and I expect to see more at Infocomm in a couple of months – showing mesh-screen LED displays. They have come a long way in a relatively short time, and when running, ...
Tim Delaney is one of the Keynote Speakers at the 60th FEPE International Congress in Dubai from May 1-3. In most good communications plans, the requirement for two fundamentals are usually acknowledged: that brands need t...
Much of this growth stemmed from the three large billboard acquisitions Boston Omaha made between late July and August of last year. To date, Boston Omaha has invested more than $178 million in billboard assets. Link Medi...
Named ‘Official NAB Show 4K UHD TV Partner,’ LG Provides Scores of Advanced Displays for 2019 NAB Show. Scores of advanced video displays from LG Electronics dominated the 2019 NAB Show in Las Vegas, where more than 9...
Just when we thought retail was going extinct, it showed us it had a few more tricks up its sleeve. Before the advent of the internet, retail outlets defined themselves by their physical reach — the bigger the better. Wh...
Since the integration of digital technology into the OOH space, rapid scheduling and optimization of advertising is now possible. Nearly $4.5 billion is expected to be spent on DOOH advertising in the U.S. by 2019, an increas...
New research by Shopper Media Group has revealed the power of retail out-of-home (OOH) advertising, with one in three Australian shoppers admitting they have purchased a product after seeing it advertised on retail OOH panels...
Guest Post: Chris Riegel, STRATACACHE When I first saw this picture, I knew it reminded me of something, but I just couldn’t put my finger on it. Chris Riegel In our industry, the past 10 years of visual display manufacturi...
The 15th edition of the annual Outdoor Advertising Awards (OAA) Contest -- the Big League where all battle-hardened top Indian OOH industry players compete fiercely to emerge Winners -- is open now. The Contest is open for...
Orange County’s newest entertainment destination, The Source OC will officially enter the programmatic digital signage landscape with the installation of super-spectacular Full-Motion LED displays with fully integrated medi...
In short, restaurant operators often find that all the tech available toward the digital advertising end — from menu boards to social media to AI — can be overwhelming. The panelists emphasized, however, that restaurants ...
