Monday, May 23, 2022

Editors’ Picks

Monday, May 16 Mon, May 16

Sunday, May 15 Sun, May 15

UK’s Outdoor Media Awards 2022 shortlist revealed. Winners will be announced on 16 June (Campaign)

A panel of 29 judges, including marketers from Arla Foods, Samsung UK and Volkswagen, have selected the shortlist for this year’s Outdoor Media Awards. The list (below) represents the best in out-of-home advertising in the UK; from the most memorable, strategic and innovative campaigns that ran in 2021, to the brilliant people involved in creating them. […]
Sun, May 15 at 5:37 PM

Friday, May 13 Fri, May 13

Thursday, May 12 Thu, May 12

Reveal Mobile launches a new self-service platform for out of home (OOH) campaign measurement (Billboard Insider)

The new platform, called the Mira Console, is the first of its kind to deliver measurement reports for traditional, digital, place-based, programmatic, and moving OOH ad campaigns. The launch of the Mira Console ushers in a new era for out of home advertisers, combining industry-leading measurement methodology with the flexibility and convenience of self-service software. […]
Thu, May 12 at 7:11 PM

How the rising interest rates will affect the mergers and acquisitions in DOOH advertising market (Billboard Insider)

Lou McDermott – Despite increasing interest rates affecting buyers’ pro-formas, the attractiveness of the industry and its historical returns will result in the M&A activity in OOH being far less affected than other industries. Jim Johnsen – So long as interest rates (ie prime of fed funds or however you want to measure it) remain below 5%…I think we are okay. […]
Thu, May 12 at 7:10 PM

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