Tesco to launch location-based self-scanner adverts in stores (Retail Gazette)
Eloise Hill. Tesco is set to serve customers brand adverts based on their location within its supermarkets as it ramps up its retail media offer. Unveiling a host of changes earlier this week, Tesco Media & Insight Platform shared its new “in-store Scan as you Shop geo-targeting” offering for brands. […]
Sun, Oct 13 at 4:07 PM