Editors’ Picks

Monday, December 10, 2018

Winners of the OOH Media Plan Awards 2018 (OAAA)

OAAA awarded the 2018 OOH Media Plan of the Year to Posterscope for FOX Sports last week in New York at The AD Club of New York’s 11th annual OOH:NOW Conference.OAAA awarded the 2018 OOH Media Plan of the Year to Posterscop...

Sunday, December 9, 2018

2019 State of the Sign Industry Report (Sign Media)

Digital out-of-home advertising can comprise a variety of screen shapes, sizes, and levels of interactivity, making it one of the fastest growing and interactive forms of advertising. In fact, McRae says marketers and adve...

Retail Tech Predictions for 2019 (Market Business News)

A big sign that says “Sale” is not going to cut it anymore. Digital signage is dynamic and attention-grabbing. It gives any store a modern look while offering a major upgrade over static signage. Not only does it communic...

MediaPost: OOH Advertising For The Next Generation

OOH advertising has actually become a standout method of reaching those in Generation Y and Z, due to its novel, non-digital approach. This audience was raised as “digital natives,” never knowing a world without advanced ...