Tuesday, August 16, 2022

Editors’ Picks

Tuesday, August 9 Tue, Aug 9

Taiwanese digital signage hacked with anti-Pelosi insults (AVInteractive)

Government, retail and railway digital signage was taken over by Chinese hackers who called US Speaker of the House Nancy Pelosi an ‘old witch’. Concerns over Taiwan’s cybersecurity are growing after public billboards and information screens across the island were hacked last week during the visit by Nancy Pelosi, speaker of the United States House of Representatives. […]

avinteractive.com
Tue, Aug 9 at 12:14 AM

Programmatic DOOH ad platform Hivestack expands its presence in South Africa by integrating with PHD Media (ExchangeWire)

The integration launched with a programmatic campaign for PepsiCo. Using the Hivestack DSP, PHD successfully targeted their desired audience at times of peak audience concentration across multiple formats and environments via the open exchange, a media first for PepsiCo and an activation approach at the cutting edge of digital OOH delivery. […]

exchangewire.com
Tue, Aug 9 at 12:10 AM

Monday, August 8 Mon, Aug 8

Out-of-Home Stocks Are More Volatile Than the Market (Billboard Insider)

Billboard Insider’s take: Out of home stocks will be more volatile than the stock market as a whole because of higher debt levels and exposure to cyclical advertising. This means they will outperform the stock market during good times and underperform the stock market during bad times. They can be a good investment but you need to have the patience to ride out bad news and bear markets. […]

billboardinsider.com
Mon, Aug 8 at 5:44 PM

Hacked digital signage is part of China’s cyberattacks, disinformation campaigns targeting Taiwan (Radio Free Asia)

By Hsia Hsiao-hwa and Raymond Chung. Last week, several convenience store branches and government facilities across Taiwan saw their digital signage hacked with messages slandering visiting U.S. House of Representatives Speaker Nancy Pelosi during her recent visit to Taiwan, which sparked days of military exercises and missile launches near Taiwan by China's People's Liberation Army (PLA). […]

rfa.org
Mon, Aug 8 at 5:08 PM

Most UK consumers find digital billboard ads informative (MediaShotz)

By Mark Johnson. The findings of a new UK study into perceptions of digital out-of-home advertising (DOOH) have revealed that digital billboard campaigns are regarded by consumers across the UK as informative, entertaining, creative and trustworthy. Moreover, the findings suggest that DOOH billboards can play an important and unique role in advertisers’ media strategies. […]

mediashotz.co.uk
Mon, Aug 8 at 12:14 AM

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