Editors’ Picks

Monday, April 15, 2019

Wall Street Journal: Big Brother at the Mall

Magic mirrors and beacons log shoppers’ data in bricks-and-mortar stores. The battle to protect consumer data is moving from cyberspace to shopping malls, as Congress scrutinizes how advanced technology increasingly foll...

16:9: Congratulations On 85 Years In Digital Signage!

By just about any rational measure, the digital signage industry is about 30 years old – dating back to the start of companies like Scala, Capital Networks and Tightrope. I am probably missing a company or two, sorry, b...

The ‘Instagrammable’ OOH Ad (OAAA)

Brands are encouraging social media interaction now more than ever as many advertisers are understanding how well OOH advertising complements the modern media plan. A billboard or transit ad at one intersection can now be sha...

Sunday, April 14, 2019

How to insure your billboards (Billboard Insider)

What kinds of insurance do you need? General Liability – This is a must to mitigate risk. Most landlords will also require evidence of insurance in case your billboard causes damages to their property or to someone on th...

IAB Programmatic Summit September 23, 2019, New York

The IAB Programmatic Summit will return in September 2019. This one-day event will cover emerging topics including AI, In-Housing at Brands, Creativity, Programmatic OOH, Programmatic Audio, Bias in Programmatic, and more. ...

Saturday, April 13, 2019

Friday, April 12, 2019

Editorial: How voodooh do magic in DOOH

Despite its young age, DOOH ad tech and services firm voodooh has delivered several major digital out-of-home campaigns. Recently, its founder, Keith Nilsen, told Digital Signage Pulse how the company managed to achieve rapid...

Recent OOH personnel moves (OOHToday)

Kristy Day, HIRED, Talon Outdoor, NYC. Previous- Lamar Advertising, Director, 15+ yrs, Baton Rouge. LA. Kristy was one of Lamar’s top employees. Rarely does anyone leave Lamar after 15+ years. Great addition to Talon wh...