Friday, December 3, 2021

Editors’ Picks

Monday, November 29 Mon, Nov 29

DPAA to hold WE.DOOH (Women’s Empowerment in Digital Out of Home) Webinar on December 15, 2021

12/15 @11am ET Webinar features introduction from Claudia Damas, CEO, Partner, Altermark, OOH Agency   REGISTER HERE NEW YORK, November 29, 2021 – DPAA, the global trade marketing association, driving the digitization of out-of-home (OOH) media and its growing role in the Omnichannel mix, announced today its year-end WE.DOOH (Women’s Empowerment in Digital Out of Home) webinar entitled “Work/Life Integration and Finding Your Joy in 2021. […]

dpaaglobal.com
Mon, Nov 29 at 12:10 AM

Sunday, November 28 Sun, Nov 28

Billboard CPM & impressions, explained (Tutorial, by Broadsign)

Like other kinds of advertising, billboard ads are typically priced according to a number known as the “CPM.” CPM means cost per thousand (or mille, the word for “thousand” in Latin), and so represents the cost that advertisers have to pay to reach a thousand impressions/views with a billboard ad. One impression is meant to correspond to one person viewing the billboard one time. […]

broadsign.com
Sun, Nov 28 at 5:54 PM

Friday, November 26 Fri, Nov 26

Thursday, November 25 Thu, Nov 25

Film star Rosamund Pike is featured in Amazon’s first in ‘3D’ LED ad campaign run in London, Paris, New York, Madrid and Tokyo (AVInteractive)

The ‘3D’ LED advert shows a giant hand, belonging to the actress, reaching out of the single 783.5 sqm screen which has a resolution that is 1.4x greater than 4K. The campaign promotes the Amazon Prime fantasy drama show Wheel of Time which was shown on London’s Piccadilly Lights – the largest advertising display in Europe. […]

avinteractive.com
Thu, Nov 25 at 9:45 PM

AP News: AI and DOOH advertising platform Alfi fails to file quarterly report, receives a notice of non-compliance from Nasdaq

ALFI (NASDAQ:ALF) (the “Company”), an AI enterprise SaaS advertising platform, has received a notice (“Notice”) from the Listing Qualifications Department of The Nasdaq Stock Market (“Nasdaq”) stating that the Company is not in compliance with Nasdaq Listing Rule 5250(c)(1) (the “Rule”) because the Company failed to timely file its Quarterly Report on Form 10-Q for the quarter ended September 30, 2021 (the “Form 10-Q”) with the Securities and Exchange Commission (the “SEC”). […]

apnews.com
Thu, Nov 25 at 9:24 PM

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