Tuesday, March 19, 2024

Editors’ Picks

Tuesday, March 12 Tue, Mar 12

Monday, March 11 Mon, Mar 11

Digital Signage Federation to host the Customer Engagement Pavilion at the Shop! MarketPlace show April 9-11, 2024 in Cincinnati

Shop! MarketPlace provides an immersive platform for manufacturers, suppliers, brands, retailers, design firms and consultants to gain valuable industry insights and build strategic partnerships. The three-day event will feature five immersive Experiential Zones, including the Customer Engagement Pavilion presented by Digital Signage Federation. […]

shop-marketplace.com
Mon, Mar 11 at 12:10 AM

Sunday, March 10 Sun, Mar 10

New TV shows use OOH advertising in New York to promote the fall season (MediaPost)

by Adam Buckman. Here in New York, the new fall TV shows are being ballyhooed on new billboards everywhere you look -- on rooftops, the sides of buildings, on buses (front, back and sides), cab roofs, subway stations, bus shelters and payphone kiosks (yes, they still exist, probably just for the ad revenue they can still bring in). The billboards come in a wide range of shapes and sizes. […]

mediapost.com
Sun, Mar 10 at 4:07 PM

Earnings call: JCDecaux sees growth with digital OOH and programmatic ad revenue (Investing)

Editor Natashya Angelica. n a recent earnings call, JCDecaux SA (DECp) reported a robust performance for the full year 2023, with notable organic revenue growth and a significant uptick in digital and programmatic advertising revenues. The company's financials were bolstered by a strong recovery in its transport and street furniture segments and an improved operating margin. […]

ca.investing.com
Sun, Mar 10 at 3:50 PM

Friday, March 8 Fri, Mar 8

PATTISON Outdoor wins bid for an exclusive advertising contract with Vancouver International Airport (YVR).

VANCOUVER, British Columbia, March 07, 2024 — With the addition of Canada’s second-largest airport, PATTISON is the primary advertising provider to 17 Canadian airports. Over the next two years, PATTISON will unveil a comprehensive digital renewal at YVR, introducing an innovative content strategy to enhance brand visibility and engagement for the airport’s advertising partners. […]

Pattison Outdoor
Fri, Mar 8 at 9:31 PM

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