Editors’ Picks

Tuesday, June 18, 2019

DOOH network PatientPoint Joins DPAA (DSConnection)

NEW YORK, June 18, 2019 – DPAA, the leading global organization working to drive out-of-home into its digital future, announced today that PatientPoint® has joined its membership ranks. PatientPoint is the trusted leader i...

Monday, June 17, 2019

Forbes: Out-of-home media is not fragmenting

“Not including DOOH in a new business presentation shows a complete lack of understanding of where consumers are today.” Cooper also cites new technology and the physical inventory of DOOH as instrumental in helping with ...

Why Generation Z Loves OOH (OAAA)

Generation Z is a growing marketing demographic as its oldest members are beginning to come of age. Gen Z, defined as those born after 1998, commands $44 billion in buying power. Some reports project this generation will comm...