Editors’ Picks

Reveal Mobile Introduces New Out-of-Home Campaign Effectiveness Measurement Solution for Mid-Market Brands

Raleigh, NC – March 27, 2023 – Reveal Mobile, the geofencing marketing and campaign measurement company, has launchedy a new out-of-home (OOH) campaign measurement solution that shows segments of audiences exposed to an OOH ad while the campaign is still running. The new measurement study, designed for mid-market brands and retailers, is updated daily and viewable throughout the campaign. […]

Reveal Mobil
Mon, Mar 27 at 8:00 AM

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Hivestack takes video games onto the big screen with programmatic DOOH (IAB UK)

This content was created by an IAB UK member. Members of IAB UK can contribute to the Member Vault. Natali Terzioglu. […]

iabuk.com · Promoted content
Mon, Mar 27 at 12:14 AM

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How to advertise to travellers using digital out-of-home (Travel Week)

By: Kathryn Folliott. Interview with Scott Mitchell, Managing Director, Vistar Media Canada. “Within DOOH, there are several strategies that can be effectively applied across travel and tourism campaigns – a few of our favourites right now are weather triggers, seasonal promotions, co-op/regional marketing, and of course activating in contextually relevant locations,” he says. […]

travelweek.ca
Mon, Mar 27 at 12:10 AM

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Investor alert: digital signage software firm Creative Realities goes for a 1-for-3 reverse stock split effective March 27, 2023 to maintain the listing on Nasdaq

Creative Realities, Inc. (“Creative Realities,” “CRI,” or the “company”) (NASDAQ: CREX, CREXW), a provider of digital signage solutions, announced today that effective at 12:01 am on Monday, March 27, 2023, the Company will effect a one-for-three reverse stock split of its outstanding common stock. […]

Creative Realities
Sun, Mar 26 at 11:55 PM

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Boston Omaha reports an increase in revenue from billboard operations in 2022

Revenue from billboard operations comprised the biggest segment of Boston Omaha's business in 2022. Boston Omaha Corporation's Full Year 2022 Financial Results. […]

Boston Omaha
Sun, Mar 26 at 11:52 PM

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Finnish OOH audience measurement firm Hypercell and Canadian mobile billboard analytics company Mobilytics integrate technologies to provide real-time OOH campaign reporting

Hypercell’s audience measurement solution has been widely deployed in Europe, where clients like JCDecaux use the service in all major cities throughout Finland. […]

Hypercell
Sun, Mar 26 at 11:50 PM

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OOH campaigns that won the 2023 IMPACT Awards in Ireland (AdWorld)

PML Group and IPSOS have studied the effectiveness of more than 800 Outdoor advertising campaigns in 2022, as part of the IMPACT research. The twelve winners are drawn from a diverse range of product categories including Finance, Telecoms, Dining, and Retail. 2022 was a huge year for Out of Home. […]

adworld.ie
Sun, Mar 26 at 9:18 PM

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How to start an out-of-home advertising company on a low budget (Billboard Insider)

Interview with Matt Richman. How did you fund your company? I got a loan from a family member for my first billboard and was paying her back every month. […]

billboardinsider.com
Fri, Mar 24 at 6:22 PM

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Proto Gets Canadian Patent For Its Hologram-Ish Video Display Device And Method (16:9)

The company that first came up with the concept of using large transparent LCDs to create hologram-ish visual experiences has added Canada to its ... […]

sixteen-nine.net
Fri, Mar 24 at 9:40 AM

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Hotel Near Disneyland Uses Displays, Projection To Make “Grand Magic” In Lobby (16:9)

The hotels sector has long been an active investor in digital signage, but with the notable exception of casino resorts, most properties have paid ... […]

sixteen-nine.net
Fri, Mar 24 at 8:30 AM

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Where’s the ATM industry headed? (ATM Marketplace)

by Bradley Cooper — Editor, ATM Marketplace. In the new world, an ATM will no longer just be a tool to dispense cash. It will be an innovative machine that can offer self-service banking, bill payment, cryptocurrency services, advertising and more. […]

atmmarketplace.com
Fri, Mar 24 at 12:14 AM

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Ex-Tractor Outdoor exec Remi du Preez forms a new “aggregated DOOH publisher, soon-to-be mega network” in South Africa (Media Update)

Polygon, a new company and concept in digital Out-of-Home (DOOH) media, has been launched. The platform aims to change the media industry. The network is specifically designed to maximise omnichannel advertising campaigns while integrating accredited audience data using world-class technology. […]

mediaupdate.co.za
Thu, Mar 23 at 11:25 PM

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Why Digital Out-of-Home is Fundamental to Any Multi-Channel Strategy (ExchangeWire)

Edmund Mullins, director of inventory partnerships, EMEA at StackAdapt outlines the importance of digital out-of-home (DOOH) in multi-channel strategies, and the formats available to media buyers. Digital out-of-home (DOOH) is any digital advertising that is found outside the home and in a public environment. […]

exchangewire.com
Thu, Mar 23 at 11:12 PM

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How mobile-based location data solves where to place DOOH ads (Hivestack via Open Mic)

Choosing the right location is crucial to the success of any OOH campaign, but when marketers are spoiled for choice, audience and location data can offer clarity. Whether it’s fishing holes or scoring goals, being in the right place at the right time is an inevitable factor in the success of either. The same goes for out of home (OOH) advertising. […]

thedrum.com
Thu, Mar 23 at 11:06 PM

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Starlite gets the funding to grow its retail DOOH network from 300 screens to 6,000 in partnership with smart city tech firm Quantela

Quantela, Digital Alpha, and Starlite Media Form a $50 million Strategic Partnership to Build Advanced Retail Media Networks. Quantela, an urban infrastructure solution provider, and Starlite Media, a retail media network have joined efforts to drive, expand and optimize Starlite's digital retail media network. Digital Alpha, the lead investor, will provide the capital required for the project. […]

Quantela
Thu, Mar 23 at 11:04 PM

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