Saturday, February 22, 2020

Editors’ Picks

Monday, February 17 Mon, Feb 17

16:9: DSE 2020 Booth Preview: Reveal Mobile’s Location Intelligence Solutions Measure DOOH Viewers & Impacts

DSE Booth Previews: Reveal Mobile, Booth M6 What is your big marketing message to attendees and what is it all about?Customers use our location intelligence solutions to measure viewership and the impact of out-of-home advertising, whether mobile or static, digital or traditional. In addition, they use our products to measure attribution and to conduct multi-channel re-targeting. […]

sixteen-nine.net
Mon, Feb 17 at 3:36 PM

16:9: New Vegas NFL Stadium To Have 345 Foot Wide LED Mesh Screen On Outside Wall

Let’s assume, given the target opening is mid-summer, that the order is already in for a giant 80 foot tall by 345 foot wide transparent LED mesh screen on the outside of Allegiant Stadium, the new venue for the Las Vegas NFL team. The 27,600 square feet display will be the largest freestanding LED marquee in the city, but is still only 20% or so of the Viva Vision canopy display on Fremont. […]

sixteen-nine.net
Mon, Feb 17 at 1:07 PM

Boycott of a cycle shop that advertised on a digital billboard fails in Cobb, Georgia (Billboard Insider)

Cobb, Georgia residents are using Next Door to organize a boycott of a Elan cycle fitness after Elan placed an ad on a digital billboard owned by Vision Outdoor, LLC. Vision was granted 8 digital billboard permits in June 2019 settlement of a Reed v Gilbert lawsuit against Cobb County. There may be less the this story than you think. […]

billboardinsider.com
Mon, Feb 17 at 12:08 AM

Sunday, February 16 Sun, Feb 16

16:9: ISE 2020 Final Impressions: Attendance Took Big Hit, But Exhibitors Seem Cool With That

I had too full a day Thursday and too early a morning commitment Friday to knock out impressions day by day, so here goes for Days 3 and 4 at Integrated Systems Europe, banged out on my way back to Canada. There was a tweet late Friday afternoon quoting the show director, suggesting the finally attendance was 52,000, which would be a huge 30,000 person drop from 2019. […]

sixteen-nine.net
Sun, Feb 16 at 6:55 PM

New York Post: Mobile World Congress companies shouldn’t expect money back: organizers

Companies that shelled out money for the canceled Mobile World Congress shouldn’t expect to get it back anytime soon, the conference’s organizers said Thursday. The GSMA, the industry body that puts on the world’s largest smartphone trade show, canceled this year’s event Wednesday after several major companies pulled out over fears about the deadly coronavirus outbreak. […]

nypost.com
Sun, Feb 16 at 6:47 PM

Friday, February 14 Fri, Feb 14

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