Wednesday, June 20, 2018

Tuesday, June 19, 2018

How does out-of-home audience targeting work? (Mumbrella)

Audience targeting is now significantly more sophisticated than ever before. The days of tagging a street directory with panel IDs to show advertising locations has evolved into a complex audience-led model, with millions inv...

3 Tips for Making Good OOH Creative (EMC Outdoor)

David Ogilvy wrote in his book Ogilvy on Advertising, “Your poster should deliver your selling point not only in words, but also pictorially. Use the largest possible type. Make your brand name visible at a long distance. U...

Monday, June 18, 2018