Editors’ Picks

How Billups uses AI in OOH campaigns (Billups via Ad Age Studio 30)

Billups’ Stephanie Gutnik and Cognitiv’s Justine Frostad joined Ad Age’s Business of Brands conference to discuss how an innovative OOH campaign helped reach high-value audiences. Billups used its technology to help Cognitiv understand consumer trajectories. The company also used a recommendation engine to help Cognitiv understand outcomes and be able to plan and measure against them. […]

adage.com · Promoted content
Wed, Oct 16 at 12:10 AM

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LG Micro LED sales nearly double every year for four years (AVInteractive)

LG has employed the latest AI technology for its next-generation LG Micro LED digital signage display which is set to launch later this year. In a briefing with journalists in South Korea, the company said AI was used during the production process and to create intelligent image-quality algorithms. […]

avinteractive.com
Tue, Oct 15 at 6:55 PM

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The share of OOH in the post-pandemic media landscape (Talon)

Euan Mackay, Chief Strategy Officer at Route. OOH has seen the smallest shift in weekly reach of -2% since 2015, with much more dramatic shifts seen across the industry. Commercial live / recorded TV has seen a sharp drop of -17%. […]

talonooh.com
Tue, Oct 15 at 6:45 PM

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Emerging technologies – trends and fads, and how they are affecting shopping (Digital Signage Today)

by Daniel Brown — Editor, Networld Media Group. AI is here to stay, but it’s moving so fast, it’s hard to know where it’s going. From our daily lives as consumers to our operations in business, it’s hard to keep up with the changes and trends that are transforming entire industries virtually overnight — and sometimes repeatedly. […]

digitalsignagetoday.com
Tue, Oct 15 at 6:40 PM

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Co-op to add 300 new front-of-store digital ad screens to its 9000-screen retail media network (Grocery Gazette)

Yasmeen Louis. The new investment has been made in partnership with independent retail media operator SMG, and will increase the convenience retailer‘s total number of screens across its 2,400 stores to 9,300. They will be placed at either the entrance to the store, in the store foyer, or in a window close to the entrance. […]

grocerygazette.co.uk
Tue, Oct 15 at 6:38 PM

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European DOOH infrastructure company Wildstone enters the Australian market via acquisition of two new digital spectacular sites (Mi3)

Wildstone, an Out-of-Home (OOH) infrastructure owner in Europe will fund two new digital spectacular sites for billboard media provider, Alliance Outdoor Media Group in Australia, marking its first step into the Australian market since its entry in May. […]

mi-3.com.au
Tue, Oct 15 at 12:17 AM

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OOH campaigns that succeeded in attracting Gen Z’s attention (Billboard Insider)

By Sydney Deibert, Marketing, DOmedia. Gen Z can be an incredibly daunting group of people to advertise to. They’ve got strong opinions, grew up with the internet, and aren’t afraid to drop a comment on your Instagram post or make a TikTok sharing their thoughts—positive or negative—regarding your brand or your newest ad campaign. […]

billboardinsider.com
Tue, Oct 15 at 12:14 AM

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DOOH campaign verification firm Veridooh integrates with programmatic DOOH SSP VIOOH (BandT)

Media buyers using the VIOOH Trading Manager platform to access digital out-of-home (DOOH) inventory across VIOOH’s media owner partners globally can now choose to add Veridooh’s 100% independent OOH verification solution via their DSP. With the addition of VIOOH Trading Manager, independent verification is now available across an even broader range of Digital OOH (DOOH) inventory globally. […]

bandt.com.au
Tue, Oct 15 at 12:11 AM

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Billboards and Other OOH Inventory Await Last-Minute Ad Spend (Campaigns and Elections)

Campaigns flush from last-minute fundraising deluges can expect some outreach from out-of-home vendors looking to get placements up before the end of October. But for those getting back into the billboard game after not buying one since 2020, practitioners have a warning: prices have gone up. […]

campaignsandelections.com
Mon, Oct 14 at 5:42 PM

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Samsung’s new digital signage software is an AI-enabled open cloud platform (Invidis)

EVP Alex Lee, Head of Visual Experience, presented in a keynote how users manage digital signage displays with AI and how content can be generated with GenAI. The modern platform architecture enables an easy integration of pre-integrated and recurring partner solutions. This is where VXT differs significantly from its predecessor Magicinfo. […]

invidis.com
Mon, Oct 14 at 5:25 PM

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OOH ad sales: The best days for sales calls are Tuesday, Wednesday and Thursday (Billboard Insider)

Justin Powel, CEO of Huntington Outdoor. The research says is Wednesday is by far the best… followed by Thursday and then Tuesday. Monday and Friday are not good…We were having meetings on Tuesday and Thursday, so we moved those over to Mondays and Fridays and we said listen, there should be nobody in the office on on Tuesdays and for sure Wednesdays and Thursdays. […]

billboardinsider.com
Mon, Oct 14 at 5:10 PM

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Moove Media trials Singapore’s first taxi top smart digital billboards (Marketing-Interactive)

Camillia Dass. Moove Media, ComfortDelGro’s outdoor advertising arm, is trialing dynamic cab advertising, Singapore's first taxi top smart digital billboards, for a six-month period. The Land Transport Authority (LTA) has approved for 50 vehicles to be on the road during the trial, it said in a statement. […]

marketing-interactive.com
Mon, Oct 14 at 12:10 AM

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Sharp presents first e-paper outdoor poster (Invidis)

The outdoor-display in DIN A0 format can be operated completely independently of any wired infrastructure. Four outdoor-capable e-paper displays have been integrated into an IP65-protected housing. Equipped with a solar panel and battery, the Sharp E-Poster autonomously supplies the power needed for content updates and illumination in the evening. […]

invidis.com
Sun, Oct 13 at 11:08 PM

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Highlights of Day Two of the Independent Billboard Owners (IBO) Fall Conference (Billboard Insider)

Trailhead Media has made 45 acquisitions, 4,000 faces total since 2020. 300 digital faces. The Buyer perspective, focus is on companies growing for density within their footprint. […]

billboardinsider.com
Sun, Oct 13 at 11:07 PM

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Advertisers Are Satisfied with Retail Media’s Impact (Marketing Charts)

This latest study indicates that these top 2 goals – of increased sales and improved brand awareness – are more important to brand owners than to the survey sample overall, whereas brand owners show below-average interest in goals such as enhanced targeting and personalization and increased lifetime value. Overall, respondents are happy with retail media’s impact on these goals. […]

marketingcharts.com
Sun, Oct 13 at 4:11 PM

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