Monday, May 23, 2022

Editors’ Picks

Tuesday, May 17 Tue, May 17

When a Billboard May Be a Landlord’s Property (Billboard Insider)

By Andy Goodman, Age Advertising. A good billboard lease should state clearly that a billboard and all upgrades are the property of the billboard company and may be removed at any time at termination or expiration of the lease. Things become complicated, however, when you have a rooftop build or the column pierces the roof in which the billboard is integrated into the building. […]

billboardinsider.com
Tue, May 17 at 1:31 PM

Population intelligence company Intermx rebrands as Motionworks (Billboard Insider)

Using the location data from Standard Data and modelling expertise from Transport Foundry, Intermx fueled the currency for the out-of-home advertising industry across North America. Transport Foundry served government planners and transportation agencies to guide effective decision-making and efficient city infrastructure funding to achieve social equity in service delivery. […]

billboardinsider.com
Tue, May 17 at 1:22 PM

Monday, May 16 Mon, May 16

INFOCOMM forecasting 20,000 attendees, 525 exhibitors for almost back-to-normal Vegas show in June (16:9)

In the wake of last week’s Integrated Systems Europe, the folks at the trade association AVIXA (which co-owns ISE) are now putting the focus on InfoComm, the sister pro AV trade show in Las Vegas. Instead of ISE and InfoComm being a few months apart, they are a few weeks this year – the tight timelines brought on by the pandemic that refuses to end. […]

sixteen-nine.net
Mon, May 16 at 8:08 PM

IPG’s Rapport Integrates With OOH DSP, Fuels Both Digital And Static Growth (MediaPost)

One of Madison Avenue’s holy grails has long been the quest to align the right message with the right consumer in the right place and at the right time, especially for dynamic, real-time media like digital, TV, radio, etc., but thanks to a partnership between IPG Mediabrands’ Rapport unit and digital out-of-home DSP (demand-side platform) Quotient, it could be on its way to being fulfilled in one of the industry’s most static medium: out-of-home. […]

mediapost.com
Mon, May 16 at 7:54 PM

Stockholm-based DOOH ad management platform DOOHClick enters North American market by signing a deal with Liquid Outdoor (MarTech Series)

Liquid Outdoor will use DoohClick’s platform to manage its sales, revenue, dynamic scheduling and reporting capability across its portfolio. This includes a mix of large format locations, digital kiosks and a lifestyle network targeting premium retail, entertainment and dining destinations. Liquid Outdoor operates across 13 US markets, with additional markets under development. […]

martechseries.com
Mon, May 16 at 7:52 PM

Global OOH buying agency Rapport will use Quotient’s platform to enable programatic buying for its client brands (Yahoo Finance)

Specific elements of Quotient’s programmatic DOOH solution for Rapport include: End-to-end planning, activation, and measurement using Mediabrands’ proprietary high-value audiences (HVAs) and clients’ first-party data. The use of real-time triggers such as weather, supply chain impact and timely event tracking to dynamically target and customize messages nimbly, as soon as changes occur. […]

finance.yahoo.com
Mon, May 16 at 7:40 PM

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