Friday, September 18, 2020

Editors’ Picks

Tuesday, September 15 Tue, Sep 15

AP News: Transit OOH network Vector Media to use StreetMetrics’ real-time location data from vehicles and anonymized mobile devices

The integration will enable Vector to deliver measurement of transit advertising campaigns and attribution insights. Vector and StreetMetrics will use technology that mines real-time location data from vehicles and anonymized mobile devices, to measure the actual reach and impact of campaigns and include insights about the exposed audiences’ demographics and affinities. […]
Tue, Sep 15 at 6:30 PM

Monday, September 14 Mon, Sep 14

Simon Jackson to leave NEC after 22 years; and rumours about his next job (AVInteractive)

Jackson’s departure has prompted some speculation, with Peter Beck of German-language digital signage website writing: “According to industry rumours, he should remain in a leading role in the ProAV /digital signage industry. At NEC Display Solutions and Sharp, who want to complete their merger in autumn, there are of course some personnel changes to be made. […]
Mon, Sep 14 at 12:11 AM

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