Thursday, January 23, 2020

Editors’ Picks

Monday, January 20 Mon, Jan 20

A survey by Australian Outdoor Media Association (OMA) shows that people are paying more attention to OOH ads (Mumbrella)

45 per cent of people recalled the campaign; 67 per cent said they were making an effort to 'look up' more and 48 per cent talked to a friend or family member about the campaign. OMA CEO Charmaine Moldrich, said, “We are very happy with the results of our Look Up campaign. It is something that obviously resonated with the public. […]

mumbrella.com.au
Mon, Jan 20 at 10:10 AM

Sunday, January 19 Sun, Jan 19

Saturday, January 18 Sat, Jan 18

Friday, January 17 Fri, Jan 17

DOOH ad tech company Billups to use Dstillery’s audience measurement tools (MarTech Series)

On, a leading performance shoe and apparel brand, measured website activity from an OOH media campaign launched this past summer. “Being able to creatively bypass the challenge of attributing OOH media activation to tangible onsite visitors and sales is critical to unlocking OOH as a profitable acquisition channel,” said Amanda Regele, On’s Head of US Ecom. […]

martechseries.com
Fri, Jan 17 at 9:29 PM

16:9: Chinese New Year Imminent, So Forget About Orders, Support For At Least A Week

If your technology comes from China or Taiwan – and it is VERY likely at least some of your digital signage components started there – the next few weeks will be interesting because of Chinese New Year, which is about to start. All major businesses in China and Taiwan pretty much shut down for at least seven days, including the factories and by extension, repair depots. […]

sixteen-nine.net
Fri, Jan 17 at 9:49 AM

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