Friday, November 27, 2020

Editors’ Picks

Monday, November 23 Mon, Nov 23

JCDecaux sells 50% of its OOH audience measurement and planning platform to oOh!media to create an industry-wide measurement tool (Research Live)

The Calibre platform will be jointly owned by JCDecaux and oOh!media under the terms of the arrangement. JCDecaux developed the platform in 2017 as an OOH planning and measurement tool. It has now been endorsed by New Zealand’s Out of Home Media Association Aotearoa (OOHMAA) as the singular out-of-home audience measurement platform. […]

research-live.com
Mon, Nov 23 at 6:14 PM

Sunday, November 22 Sun, Nov 22

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