As human beings, we frequently accept certain assumptions as facts just because they are generally believed. […]
The 16:9 PODCAST IS SPONSORED BY SCREENFEED – DIGITAL SIGNAGE CONTENT When news broke back in March that the live events and publishing firm Questex had bought the assets of Digital Signage Expo, there was, understandably, a lot of interest and speculation about whether that might mean the defunct trade show and conference would be revived. […]
BETHESDA, MD, June 23, 2021 – Octopus Interactive, the largest national network of interactive screens inside of Uber and Lyft vehicles, announced today a partnership with Vistar Media to make Octopus rideshare inventory available on Vistar’s digital ad exchange and utilize Vistar’s ad server technology. […]
One of the expected outcomes from the absence of big AV trade shows was individual suppliers and service providers re-thinking whether they need to do big shows – opting instead for their own events, done on their own time schedules and where they want and need to be. […]
The deal will significantly expand the company’s presence in key media markets and adds thousands of screens to its network. Firefly, the leading mobile digital out-of-home (DOOH) company that is democratizing mobility through advertising and data monetization, announced it has acquired Curb Taxi Media. […]
The London micro-ISE show is on today and tomorrow, and it appears to have the same sort of dimensions and foot traffic as the one earlier in the month in Barcelona. […]
The Ad Council and Project Yellow Light announced the winners of the tenth annual Project Yellow Light scholarship competition, which involves students creating a TV, radio or billboard PSA to educate their peers about the dangers of distracted driving, specifically the dangers of messaging while driving. […]
Michael Palatnek recently founded Phoenix Social after a stint as CEO of Posterscope USA. Billboard Insider talked with him about the new venture. You’ve had a varied career with out of home operators (Clear Channel Outdoor, Titan) and out of home specialist agencies (C2C and most recently Posterscope). […]
By Kiera Wood, Senior Marketing Specialist, Outfront Media. I don’t think that I am the only one that is tired of talking about 2020. We all know how the last year has changed our daily lives, the way we interact with coworkers, and how we do business. […]
By Charlene Weisler. Walid Eli Khoury, founder and CEO, Marc Media, is on the forefront of IoT marketing. “I had an early passion for tech innovation, starting with my first 286 PC when I was 8 years old,” he said. […]
As an out of home operator you will most likely have many different subcontractors assisting you with maintenance. If you use subcontractors to assist your out of home company you should take the following steps. (1) Ask them to supply you with a Certificate of Insurance. […]
By Nick Coston, Media Buyer and Out of Home Manager. While talking on the phone earlier today to a large national advertiser who has spent millions on everything BUT out of home, OOH to those of us on the inside, she asked me if I was referring to “billboards”. After I slammed my head on my desk multiple times, I said that why yes, billboards. […]
By Richard Rothfelder, Rothfelder and Falick. I’ve had several clients contact me recently with the similar and familiar problem where municipalities or other regulatory authorities attempt to change the rules for permitting signs after the submission of the permit application. […]
There are exceptions, but in general terms the one retail vertical that pretty consistently goes to town with screens in stores is sports and recreation. You don’t typically see new builds and renos for clothing, grocery or mass merchandise putting screens all over the place, but that definitely still happens in sports retailing. […]
Cambridge, MA- June 21, 2021 - Today, Soofa, the creators of the solar-powered neighborhood news feed, announced the launch of Soofa AdBuy, an online platform to purchase hyperlocal outdoor advertising. The online platform makes outdoor advertising more accessible for businesses large and small. […]
