(Free subscription) by Steve McClellan. San Francisco-based Firefly, which is expanding its digital OOH network utilizing taxi and rideshare vehicles is acquiring Curb Taxi Media, part of Curb Mobility for an undisclosed sum. […]
Out of home permitting and development expert Andy Goodman. 17 new digital billboard faces. I really like what’s going on in West Hollywood. […]
Outdoor media specialist QMS has renewed its exclusive sales agreement with Manboom for another five years, reinforcing the strategic focus the business places on the Sydney market. The agreement will see QMS retain ten digital and eight static premium billboards across Sydney, including exclusive coverage of the M2 motorway and the renowned The Kingsford Park n Fly iat Sydney Airport. […]
AdTECH: OOH – Toronto is aimed at those already in AdTECH wishing to learn more about the Out of Home Industry, and for those in Out of Home who wish to better understand Automation, Programmatic Buying, Marketplaces, Media Exchanges and Revenue Management. […]
We’ve seen out of home media companies attach advertising faces to all kinds of things out in public – like transit shelters, pylons and sidewalk directories – but now a UK start-up has a solution on streets that pairs an ad face with an sidewalk air scrubber. […]
Mike revealed there were just under 1,000 unique visitors during the two-day, in-person event. Many took advantage of the new Irish Pub Bar, called the “Eve O’Lution.” “I was impressed with the people who came, and love that we had the pub — the ‘Eve O’Lution,’” Mike said. […]
Under the partnership, Swiftmile will expand its Berlin charging network to include Shell Recharge-branded Micromobility Hubs at Shell retail stations and within parking garages throughout the city. […]
Swiftmile Hubs are already deployed in Pittsburgh, Washington, D.C., and Berlin. Amid a boom in micromobility options in Downtown Miami, the Miami Parking Authority is touting an ambitious partnership with Swiftmile, an operator of charging stations for electric scooters and electric bikes. […]
OOH specialist Kinetic, in partnership with the Irish Times-owned MyHome.ie and creative agency Bloom, has rolled out a new proximity-based campaign for the online property portal in Waterford. The location triggered campaign, which was planned on Kinetic’s bespoke Precision Mapping platform, alerts consumers to their nearest MyHome.ie property across Waterford city and county. […]
The OAAA recently proposed an in-progress framework to establish new Impression Measurement Guidelines because the need for recalibration on measurement in out of home (OOH) advertising has never been more apparent. […]
There’s always another one, so I am not validating the Linkedin speculation that this is the world’s biggest Blue Screen Of Death, but it would have to be up there in scale. This is on a motorway in Sydney, Australia, and is an LED ad screen for a media company in that country. The Linkedin comments suggest it was BSOD’d for a couple of days. […]
(Miami, FL): In partnership with IKE Smart City, the City of Miami unveiled the first in a series of IKE interactive kiosks at a ribbon-cutting ceremony on June 22, 2021. Four of the thirteen kiosks planned for the Wynwood neighborhood have been installed, with the remainder to follow shortly. […]
BAMAKO – June 24, 2021 – Pikasso Mali is pleased to inform you of the launch of the SUPERMARKET 2m2 Network, which covers the 30 most important supermarkets of the Capital Bamako. The SUPERMARKET Network consists of 2m2 scrolling backlit displays. […]
WILDSTONE Capital, Europe’s leading owner of outdoor media infrastructure have acquired Space Outdoor and appointed its Managing Director, Andrew Foster as Development Director. [caption id="attachment_1512167" align="alignnone" width="320"] Andrew Foster[/caption] Hammersmith-headquartered Wildstone have made the acquisition as part of their ongoing expansion of the business which has grown tenfold over the past eighteen months. […]
CHATTANOOGA, Tenn.— Chattanooga’s first professional soccer specific stadium is now home to a PlainView LED Stadium Series scoreboard. Installation for the jumbotron and other customized digital products at CHI Memorial Stadium wrapped June 14. At more than 2,000-square feet, the scoreboard is the largest in Chattanooga and one of the largest in Tennessee. […]
