Cambridge, MA- June 21, 2021 - Today, Soofa, the creators of the solar-powered neighborhood news feed, announced the launch of Soofa AdBuy, an online platform to purchase hyperlocal outdoor advertising. The online platform makes outdoor advertising more accessible for businesses large and small. […]
SACRAMENTO, CA (June XX, 2021) – Adload Technologies, a programmatic digital out-of-home (DOOH) advertising platform reaching audiences across all roadways, today announced it has joined Geopath, the not-for-profit organization that provides the industry-standard currency for out-of-home (OOH) advertising. […]
Norman, Oklahoma – We listened to you, our national advertisers and agencies, and effective June 1, 2021, Elite Media Group, d/b/a Lindmark Outdoor Media and its wholly owned subsidiary, FMG North Texas, LLC, d/b/a Lindmark Outdoor, (collectively “Lindmark”) have created a National Sales Department. […]
DALLAS--(BUSINESS WIRE)--Reflect Systems – provider of award-winning digital signage experiences for retail, entertainment venues, healthcare providers and corporate communications environments – today announced it has been awarded a patent (U.S. Patent No. 11030643) for the company’s AdLogic platform. […]
Venus Control Suite is a popular cloud-based software that many LED sign owners and operators use to control scheduled content on their outdoor LED displays from Daktronics. But now it’s so much more. Operators can now use Venus Control Suite to control scheduling and content on both LED and LCD displays for indoor and outdoor use from anywhere at any time, and with any device. […]
Insider saw the recent press release announcing the teaming up of two Chattanooga, Tennessee based OOH companies, PlainView LED and Vincent Printing. Their agreement allows Vincent Printing to promote and sell PlainView LED digital displays within its various customer and distribution channels. […]
By Phoebe Bain. “The polish and marquee [status] of Times Square never went away,” Five Tier CEO and founder Frank O’Brien told Marketing Brew. Last spring, while we were all locked inside stroking bags of chips with Lysol wipes, marketers weren’t exactly rushing to get ads outside our homes. […]
By Kevin Gephart. Last week I discussed how to sell out of home versus local radio. Today I’ll talk about selling out of home versus print advertising. […]
Where is OOH’s Joe DiMaggio? While everyone was ‘off’ last Friday, an interesting Out of Home story was released by MediaPost in their MediaDaily News section by Tony Jarvis, Proprietor and Research Architect for Olympic Media Consultancy. Jarvis renewed his deeply held concerns for the future of Out of Home measurement. […]
As part of certification week the DSF and DSEG are hosting networking times each day after instruction. These times are open to all to connect and will start with a simple conversation starter. See old colleagues and friends, meet new people, and ask questions others in our industry may be able to answer each day. […]
By Marlow Nickell, Co-Founder at Grocery TV. When we started building Grocery TV, we wanted one of our core values to be transparency. Internally, we’re transparent with employees through our open salary and financial policies along with the general rule that information is available by default and an explicit reason must be given to restrict access. […]
DPAA and Kochava to hold webinar, June 28, 11am to 12pm Eastern as follow up to State of the Industry Report NEW YORK – JUNE 21, 2021 – DPAA, the leading global trade marketing association connecting out-of-home (OOH) media with the advertising community while moving OOH to digital, today announced Identity, MAIDs, & Cookies, a follow up webinar with to the State of the Industry report it recently issued that outlines the opportunities for Digital Out of Home on June 28 at 11am Eastern. […]
Last week Billboard Insider discussed how to compensate out of home subcontractors. Cone Companies Brian Cone reminds Billboard Insider that you need to require subcontractors to carry insurance. Brian Cone, The Cone Companies What insurance should an out of home company require from contractors? […]
Guest Post: Laura Davis-Taylor, inReality Laura Davis-Taylor Embracing the store as a valid media channel is finally coming of age, and our industry is at a crossroads: build it on the principles of the past, or pivot to position it for maximum value, profit and cross-channel value. […]
To increase aviation security, the U.S. Department of Homeland Security will be implementing Real I.D. to keep Americans safe while flying. […]
