If We Are More Than Billboards, Then Stop Saying Billboards (OOH Today)
By Nick Coston, Media Buyer and Out of Home Manager. While talking on the phone earlier today to a large national advertiser who has spent millions on everything BUT out of home, OOH to those of us on the inside, she asked me if I was referring to “billboards”. After I slammed my head on my desk multiple times, I said that why yes, billboards. […]
Tue, Jun 22, 2021 at 3:00 PM