Editors’ Picks

MediaPost: GroupM Tracking Study Signals Boon For Out-of-Home Media

A free subscription is required to read this article in full. by Joe Mandese . In a change that could have profound implications for media planning and buying, more Americans plan to spend more time outside and less time inside with digital and analogue media during 2021 than they did prior to and during the earliest periods of the COVID-19 pandemic. […]

mediapost.com
Sun, Jun 20, 2021 at 2:19 PM

Permalink

MediaPost: What The Heck Happened In OOH? A Post-Cabal Analysis With Agency672’s Daniel Wilkins

A free subscription is required to read this article in full. by Tony Jarvis , Op-Ed Contributor Daniel Wilkins leads Agency672, an out-of-home (OHH) specialist agency, in Atlanta. He and his father have been advising clients on OOH planning, buying and production for years. […]

mediapost.com
Sun, Jun 20, 2021 at 2:11 PM

Permalink

The Drum Out-of-Home Awards entry deadline is September 15, 2021

OK, so you’ve decided to enter one of The Drum Awards – well done, you’ve taken the first step towards rewarding your team with the attention and recognition that their brilliant work deserves. Now all you have to do is submit the actual entry, here's how... 1. […]

thedrumoutofhomeawards.com
Fri, Jun 18, 2021 at 2:26 PM

Permalink

Some experts say blockchain tech may improve DOOH advertising’s transparency, targeting and accountability (Movia Media)

The world of OOH advertisements is shifting to a whole new arena. Digital out-of-home specifically has changed the face of outdoor advertising. Before we get into what a Bitcoin is, let’s talk about what a blockchain is. […]

movia.media
Fri, Jun 18, 2021 at 2:00 PM

Permalink

AdTECH: OOH – Toronto Conference will take place in person on October 6, 2021

The Ministry of New Media in collaboration with COMMB will be holding a half-day, in-person AdTECH: OOH - Toronto Conference on Wednesday October 6, 2021. […]

Editorial
Fri, Jun 18, 2021 at 1:52 PM

Permalink

Three-year study by Kinetic Worldwide proves OOH effectiveness (OOHToday)

Out-of-home agency Kinetic Worldwide this week launches the findings of new research carried out in partnership with Clear Channel, Global and JCDecaux designed to definitively pinpoint the effectiveness and impact of the rich variety of OOH advertising formats and environments on audiences. […]

oohtoday.com
Fri, Jun 18, 2021 at 8:44 AM

Permalink

16:9: Purina Puts Some 200 Lift And Learn Digital End Caps In US Midwest Groceries

This is an interactive end-cap for big box stores that uses sensors and a touch screen, as well as print graphics, to get shoppers learning more about a line of pet food products. Ther end-caps are in some 200 supermarkets in the US midwest, in a program for Purina put together by the NYC-based interactive retail marketing firm Perch. […]

sixteen-nine.net
Fri, Jun 18, 2021 at 8:43 AM

Permalink

The IBO Speedway Brings Independents Revenue (Billboard Insider)

Billboard Insider caught up with Becky Smith, IBOUSA Enterprise Manager, also known as Chris Cowlbeck’s left-hand lady, and asked her about the IBO Speedway. Becky oversees the collection, cleansing and homogenizing of IBO Associates inventory, similar to the real estate MLS system. What is the IBO Speedway? […]

billboardinsider.com
Thu, Jun 17, 2021 at 12:00 PM

Permalink

Pet Food Brand Purina Launches Displays That Sense What Products Shoppers Touch and React With Information (AV Magazine)

By Guy Campos. The displays in 200 US supermarket locations will automatically show information about Purina pet products touched by a shopper, thanks to computer vision. […]

avinteractive.com
Thu, Jun 17, 2021 at 11:45 AM

Permalink

Clear Channel’s New Clear Start Program Matches Start-Ups’ Advertising Budgets (The Drum)

By John Glenday. Clear Channel is leveraging its UK-wide network of assets to turbocharge growth at start-up businesses. The Clear Start program sees the out-of-home (OOH) media and infrastructure provider match start-ups’ advertising budgets pound for pound in the first year, doubling their presence around the UK’s streets and transport hubs. […]

thedrum.com
Thu, Jun 17, 2021 at 11:30 AM

Permalink

This Father’s Day, Ryan McCaslin’s Daughter Is No Longer Missing Thanks to Digital Billboards (OAAA)

By Lee Vela, President of the Outdoor Advertising Association of Texas and VP/Public Affairs at Clear Channel Outdoor-Houston.   As we approach Father’s Day (June 20), I’ll share this powerful message from a dad in Texas: “My daughter was found safe because of the digital billboard messages throughout San Antonio,” said Ryan McCaslin. His daughter Alani was reported missing on May 16. […]

thoughtleadership.oaaa.org
Thu, Jun 17, 2021 at 10:30 AM

Permalink

Mvix, BrightSign to Offer Turn-Key Software & Hardware Digital Signage Trial Program (PR Newswire)

STERLING, Va., June 17, 2021 /PRNewswire/ -- Mvix, a leading provider of enterprise-grade digital signage solutions, has partnered with BrightSign, a reputed brand of digital signage media players, to provide a fully integrated, turn-key trial of digital signage solution. […]

prnewswire.com
Thu, Jun 17, 2021 at 10:00 AM

Permalink

OUTFRONT’s Latest Detroit Investments — New Offices in the Entertainment District (OOH Today)

Detroit, Michigan – [June 16, 2021] – On Monday, Detroit Mayor Mike Duggan visited OUTFRONT Media’s new downtown office space, which is part of the timeless renovation of the historic Colony Club of Detroit, done in partnership with Detroit’s iconic Forbes family. […]

oohtoday.com
Thu, Jun 17, 2021 at 9:30 AM

Permalink

16:9: Vuereal Demos Super-Bright MicroLED Display On Glass, With 85% Transparency

Via DisplayDaily and microled.info Microled.info has a short post up about a demonstration by the Canadian start-up Vuereal of a transparent microLED display that does more than 3,000 nits on brightness measures – enough to cut through bright sunlight. […]

sixteen-nine.net
Thu, Jun 17, 2021 at 7:00 AM

Permalink

Ohio Supreme Court Hears Cincinnati Billboard-Tax Case (Billboard Insider)

The Ohio Supreme Court heard oral arguments June 16 in the constitutional challenge to Cincinnati’s billboard tax. A decision will be issued later. Counsel for plaintiffs Norton Outdoor and Lamar argued that it’s unfair and unconstitutional for a municipality to single out a form of speech for targeted taxation that does not affect other media. […]

billboardinsider.com
Thu, Jun 17, 2021 at 6:30 AM

Permalink