OUTFRONT’s newest Front Street episode from Senior Manager of Product Marketing, Ben Ancher. In this specific episode, Ben discusses how Bounce Curl, a leading curly hair care brand, drove awareness, consideration, and purchase intent. Tools utilized in this campaign led to it’s ultimate success. […]
Visix, Inc. has chosen Microsoft Azure Cloud Services for its second-generation cloud platform, which will be released later in Q3 2021. The company has also launched a new client support portal powered by Freshdesk. […]
National CineMedia, a cinema and DOOH advertising company. and Harena Data, an esports aggregator, have reached an agreement for NCM to carry Harena Data's content across its platforms, according to a company press release. […]
Velocity, a digital media display and advertising network provider, has purchased digital media and signage assets of Cinema Scene from Vision Media, a digital streaming content supplier, according to a company press release. The purchase includes a digital signage ad network within 227 theater lobbies with 376 screens, digital menu boards in 142 theaters, and ten story walls in ten theaters. […]
By Sanjay Kumar & Pulkit Chaudhary. We have to get into the digital space because that’s where the dollars are. That’s the game, and we have to play by those rules in order to fit our media into that marketplace, says Andy Sriubas, Chief Commercial Officer, OUTFRONT Media. […]
Here’s a chart showing the impact of covid on US out of home revenues by sector. Billboards were down the least and have come back the fastest. Place based and transit fell farther and have yet to fully recover. […]
My friends at the German consultancy and publishing firm invidis have released plans for Digital Signage Summit (DSS) Europe at the end of September in Munich. […]
Williamson & Associates recently celebrated its 50th out of home transaction since its founding in 2017, with the sale of Estus Outdoor in Savannah, GA to Renfroe Outdoor Advertising. Billboard Insider talked with the company about the deal. Dick Estus has a long out of home pedigree. […]
By Angela Natividad. TBWA\Paris is best known to us for its epic McDonald's ads, which range from poignant to totally nuts. We sometimes forget the agency does right by its nonprofit clients, too. […]
There have been lots of reports through the years of digital signage systems being hacked, but the usual end-product has been naughty videos taking the place of scheduled content. Something very different happened recently in Iran. […]
New York, New York—Today in a coast-to-coast kick off to National Summer Learning Week (July 12-16), the National Summer Learning Association (NSLA), the nation’s only organization dedicated solely to ensuring accessible learning opportunities for children, took over all Clear Channel Outdoor nationwide digital billboard displays, featuring the Game Builder Garage game for the Nintendo Switch system. […]
Onescreen.ai raised $1.2 million in pre-seed funding to automate the buying and selling of digital out of home inventory. The company’s investors include Hubspot cofounders Brian Halligan and Dharmesh Shah, Lola.com CEO Mike Volpe, buySellAds.com CEO Todd Garland and HappyNest CRO Jeanne Hopkins. Sam Mallikurjunan is cofounder and CEO. […]
The OOH media firm Lamar Advertising has taken an equity position in the programmatic technology firm Vistar Media, putting $30 million in Series B funding into the company. Lamar gains a minority equity stake in Vistar and a seat on the Board of Directors, but Vistar “will continue to operate as an independent technology partner to buyers and sellers across the global OOH ecosystem. […]
Vistar Media, the leading global provider of digital signage software solutions, has been appointed as the supply-side platform (SSP) for Scentre Group’s inhouse, BrandSpace digital network, providing programmatic access to their high impact inventory. […]
By Kevin Gephart. If the thought of delivering a presentation makes you nervous, you’re in very good company. Beyoncé, Barbara Streisand, Prince Harry, Tiger Woods, and Adele all have stage fright. […]
