Editors’ Picks

OAAA Unveils 2021 OOH Industry Awards Winners (OAAA)

We are thrilled to unveil the 2021 OOH Industry Award winners. The awards, first launched in 1991, honor individuals who have added to the legacy of the OOH industry with extraordinary contributions made over the years. The Hall of Fame Awards are dedicated to those who have spent their careers as advertising trailblazers for the OOH industry. […]

specialreports.oaaa.org
Tue, Jul 20, 2021 at 1:00 PM

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16:9: In-Person D=SIGN Digital Signage Conference Set for InfoComm in October… Plus a Sixteen:Nine Mixer!

The Digital Signage Federation and the trade association AVIXA have paired up again to run an industry-focused conference at InfoComm 2021 in late October in Orlando. The  D=SIGN digital signage conference is a pair of half-day programs on Oct. 26-27 at the Orange County Convention Center – done in-person unlike the virtual version done last winter, pre-vaccinations. […]

sixteen-nine.net
Tue, Jul 20, 2021 at 12:00 PM

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Road Runner Expands to New York, Philly and DC (Billboard Insider)

Rancho Santa Margarita, CA – July 19, 2021 – Road Runner Media, a media company driving the future of road safety and advertising, today announced that its mobile digital Out of Home (mDOOH) network is now active in Philadelphia, Washington D.C. and the New York City region, including Northern New Jersey and Long Island. […]

billboardinsider.com
Tue, Jul 20, 2021 at 11:45 AM

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JCDecaux and Microsoft Launch Air Sensor Pilot Program (JCDecaux)

Paris, July 19th, 2021 – JCDecaux SA (Euronext Paris: DEC), the number one outdoor advertising company worldwide, announced that it has partnered with Microsoft Research’s Urban Innovation Group and the Array of Things team to launch an air quality sensor pilot on 100 bus shelters in Chicago, in order to monitor precisely air quality across the city and facilitate adapted environmental measures. […]

jcdecauxna.com
Tue, Jul 20, 2021 at 11:30 AM

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Adkom Runs NYC Campaign For JOKR (Billboard Insider)

JOKR is changing the way New Yorkers are getting their groceries. Its mission is to change retail by delivering a smarter, faster, and more enjoyable shopping experience to the urban neighborhoods they service. JOKR’s app offers an inventory of 1,500 household and grocery items available for delivery within 15 minutes at the same prices that can be had at traditional grocery stores. […]

billboardinsider.com
Tue, Jul 20, 2021 at 11:15 AM

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16:9: Big Anamorphic Wave in Times Square to Be Succeeded by Virtual Waterfall on Another Giant LED Board

I have confirmed that the big anamorphic wave illusion running on a giant LED in Times Square is indeed the work of the Seoul creative shop d’strict, but also that it is a tweaked version of the one first done in Korea. […]

sixteen-nine.net
Tue, Jul 20, 2021 at 11:00 AM

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Understanding Causal Lift Analysis: How To Measure The True ROI of Your Out-Of-Home Campaigns (AdQuick)

Minimizing waste should be every advertiser’s top priority.  But until recently, measuring the effectiveness of out-of-home (OOH) advertising campaigns wasn’t easy. That’s why marketers have primarily used the medium for branding in the past. […]

adquick.com
Tue, Jul 20, 2021 at 7:30 AM

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Samsung’s 2021 The Wall Now Available (Commercial Integrator)

Samsung Electronics has launched the 2021 model of its modular display The Wall. The model has new AI processing technology, 120Hz frame rates, and various installation options, along with innovating and expanding display technologies allowing businesses much more flexibility when showcasing content. […]

commercialintegrator.com
Tue, Jul 20, 2021 at 7:00 AM

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Vistar Media Joins COMMB’s Programmatic/Re-Marketer DOOH Membership

TORONTO, July 19, 2021 /CNW/ - COMMB, Canadian Out-of-Home Marketing and Measurement Bureau, the trusted source of OOH insights for their member advertisers, agencies, media owners and programmatic tech-stacks in the Canadian market is pleased to welcome Vistar Media to its newly created programmatic/re-marketer membership category. […]

newswire.ca
Tue, Jul 20, 2021 at 6:30 AM

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Cookiepocalypse or Digital Renaissance for Media & Advertising? (B&T)

By Nicholas Hinchley. Nicholas Hinchley is the group digital director at MediaCom Marketplace. In this guest post, he says rather than see this as the “cookiepocalypse”, it’s really more of a digital renaissance, spawning innovation and progress in all corners of media and advertising. […]

bandt.com.au
Mon, Jul 19, 2021 at 4:30 PM

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Marketers Still Reluctant About Omnichannel, Despite Over Half of Consumers Increasing Engagement with DOOH (MediaPost)

By Laurie Sullivan. There is a stark difference between consumer engagement and increased marketing investments across multiple channels that are connected. Changes in consumer behavior and advancements in technology continue to drive marketers to omnichannel strategies. […]

mediapost.com
Mon, Jul 19, 2021 at 3:00 PM

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Why the oOh!Media Share Price Has Dropped 18% in a Month (Motley Fool Australia)

By Brooke Cooper. Lockdowns have taken their toll on outdoor advertising. The oOh!Media Ltd (ASX: OML) share price is tumbling as the effects of the pandemic on its business are becoming increasingly apparent. […]

fool.com.au
Mon, Jul 19, 2021 at 2:00 PM

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Making a Market Ride the Ultimate Sales Call (Billboard Insider)

By Kevin Gephart. (For this column I surveyed some buyers of OOH about their “likes” / “dislikes” about market rides. A giant “thank you” for your contributions!) A big OOH sales competitive advantage is the market ride. […]

billboardinsider.com
Mon, Jul 19, 2021 at 1:30 PM

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World Out of Home Organization Adds Six New Members (OOH Today)

The World Out of Home Organization has added new members in Iceland, Malta, Canada, China and Indonesia, as well as Wales in the UK. […]

oohtoday.com
Mon, Jul 19, 2021 at 1:00 PM

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California Avocado Campaign Latest in a Long Tradition of Fruit-And-Vegetable OOH Ads (OAAA)

When I saw that the California Avocado Commission was pleased with results of its current ad campaign, I had three thoughts: Our medium is effective The fresh fruit-and-vegetable industry has a long, proud history of promoting its products via out of home media, and The advertising archives (at Duke University) are filled with great-looking creative that tells our story “July is part of the peak California avocado season, with advertising and promotional support in full swing,” said Jan DeLyser, vice president of marketing for the Commission. […]

specialreports.oaaa.org
Mon, Jul 19, 2021 at 12:00 PM

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