The 16:9 PODCAST IS SPONSORED BY SCREENFEED – DIGITAL SIGNAGE CONTENT The trade organization AVIXA invests a lot of time, resources and dollars into trying to get a handle on what’s going on in the audio-visual industry, and regularly publishes reports, briefs and even video explainers for members. […]
A reader asked Billboard Insider if out of home revenues are seasonal. The answer is yes, with a peak in the second and fourth quarter of each year. Look at this analysis of US out of home revenues for 2019 (the last full year prior to covid) US Out of Home Quarterly Revenues for 2019 (million dollars) Out of home revenues are seasonal with a peak in the second and fourth quarter each year. […]
Digital signs in hospitals can take your healthcare institution to the next level improving communication, providing better wayfinding and giving space for recognition and promotion of things that matter. Let’s walk through the ways to make it happen using screens. A hospital visit is frankly not the most comfortable activity to do for the vast majority of people. […]
As municipalities evolve into the trending “smart cities”, digital signage remains at the core of the execution plan. Whether digital displays are located inside or out, they provide critical information to the community that is an accessible form of communication for all area residents. Deer Park, Texas saw an opportunity when looking to better brand their community. […]
OUTFRONT’s newest Front Street episode from Senior Manager of Product Marketing, Ben Ancher. In this specific episode, Ben discusses how Bounce Curl, a leading curly hair care brand, drove awareness, consideration, and purchase intent. Tools utilized in this campaign led to it’s ultimate success. […]
Visix, Inc. has chosen Microsoft Azure Cloud Services for its second-generation cloud platform, which will be released later in Q3 2021. The company has also launched a new client support portal powered by Freshdesk. […]
National CineMedia, a cinema and DOOH advertising company. and Harena Data, an esports aggregator, have reached an agreement for NCM to carry Harena Data's content across its platforms, according to a company press release. […]
Velocity, a digital media display and advertising network provider, has purchased digital media and signage assets of Cinema Scene from Vision Media, a digital streaming content supplier, according to a company press release. The purchase includes a digital signage ad network within 227 theater lobbies with 376 screens, digital menu boards in 142 theaters, and ten story walls in ten theaters. […]
By Sanjay Kumar & Pulkit Chaudhary. We have to get into the digital space because that’s where the dollars are. That’s the game, and we have to play by those rules in order to fit our media into that marketplace, says Andy Sriubas, Chief Commercial Officer, OUTFRONT Media. […]
Here’s a chart showing the impact of covid on US out of home revenues by sector. Billboards were down the least and have come back the fastest. Place based and transit fell farther and have yet to fully recover. […]
My friends at the German consultancy and publishing firm invidis have released plans for Digital Signage Summit (DSS) Europe at the end of September in Munich. […]
Williamson & Associates recently celebrated its 50th out of home transaction since its founding in 2017, with the sale of Estus Outdoor in Savannah, GA to Renfroe Outdoor Advertising. Billboard Insider talked with the company about the deal. Dick Estus has a long out of home pedigree. […]
By Angela Natividad. TBWA\Paris is best known to us for its epic McDonald's ads, which range from poignant to totally nuts. We sometimes forget the agency does right by its nonprofit clients, too. […]
There have been lots of reports through the years of digital signage systems being hacked, but the usual end-product has been naughty videos taking the place of scheduled content. Something very different happened recently in Iran. […]
New York, New York—Today in a coast-to-coast kick off to National Summer Learning Week (July 12-16), the National Summer Learning Association (NSLA), the nation’s only organization dedicated solely to ensuring accessible learning opportunities for children, took over all Clear Channel Outdoor nationwide digital billboard displays, featuring the Game Builder Garage game for the Nintendo Switch system. […]
