Editors’ Picks

Is Lamar the Amazon of OOH? (Billboard Insider)

By Adam Malone, Co-Founder and President of Screenverse. One week ago OneScreen AI announced its $1.2 million seed round to fix a “broken” OOH industry and become, as the Business Insider headline read, the “Amazon of OOH”. The news of Lamar’s $30 million investment in Vistar Media is proof that OOH isn’t broken, and that OOH already has its Amazon. […]

billboardinsider.com
Wed, Jul 21, 2021 at 3:00 PM

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How OOH Can be the Perfect Compliment to Event Marketing Campaigns: Interview with Casetext’s Faith Storey (AdQuick)

With vaccinations climbing and mask mandates lifting, event marketing is poised for a strong return in Q3 and Q4. In fact, 82% of professional event planners surveyed report that they will hold live meetings this year, according to Northstar Meeting Group data from May 2021. Out-of-home advertising is the perfect compliment to your event marketing campaigns. […]

adquick.com
Wed, Jul 21, 2021 at 2:00 PM

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Place Exchange Closes $20 Million in Venture Funding for Programmatic Out of Home Advertising (DPAA)

Series A Round Co-led by Revolution Ventures and Tribe Capital, completing the spinout of Place Exchange into a separate independent entity.   NEW YORK — July 21, 2021 – Place Exchange, the leading supply-side platform (SSP) for programmatic out-of-home (OOH) and place-based media, today announced the close of a $20 million Series A funding round. […]

dpaaglobal.com
Wed, Jul 21, 2021 at 1:00 PM

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OAAA Names 2021 Influential Leaders (Billboard Insider)

WASHINGTON D.C. (July 20, 2021) – The Out of Home Advertising Association of America (OAAA) today announced the 2021 OOH Industry Award winners. These honorees are individuals who have added to the legacy of the OOH industry with extraordinary contributions made over the years. […]

billboardinsider.com
Wed, Jul 21, 2021 at 12:30 PM

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16:9 Podcast: What Makes Displays Engaging and The Wild West Nature of Digital Signage Creative [With Transcript]

The 16:9 PODCAST IS SPONSORED BY SCREENFEED – DIGITAL SIGNAGE CONTENT While the people who wake up in the morning thinking about digital signage fully understand and appreciate the value and importance of great, effective creative, there are lots of end-users who don’t quite get that part of it – and still think of display projects as AV technology exercises. […]

sixteen-nine.net
Wed, Jul 21, 2021 at 12:00 PM

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16:9: Sony Paper Explains the Deep Blacks of microLED

It’s behind a pay wall so you can’t just click through and read it, but Display Daily’s Bob Raikes has a very interesting post up that goes into considerable technical detail about Sony’s big, beautiful Crystal LED microLED video walls. It’s helpful because it drives home the broader message about microLED video walls marketed by Sony and more recently by Samsung, LG and others. […]

sixteen-nine.net
Wed, Jul 21, 2021 at 11:30 AM

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What Are OOH Companies Borrowing for? (Billboard Insider)

By Chris Stark and Craig Berry, Stark Capital Solutions. With more than two-decades of industry experience, we at Stark Capital Solutions have had our fair share of questions being asked by operators all around the country interested in what other billboard companies are up to. […]

billboardinsider.com
Wed, Jul 21, 2021 at 11:00 AM

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IBO COOP Speedway to Use CUENDE MetricOOH Tools (OOH Today)

“We are excited to be in a position to be the first USA based selling platform to use the CUENDE MetricOOH, pronounced “Metric-ooooo”, traffic metrics comparative tools,” said Chris Cowlbeck, IBOUSA General CUENDE MetricOOH is a tool set that compares the physical attributes of Out of Home (OOH) locations. […]

oohtoday.com
Wed, Jul 21, 2021 at 9:00 AM

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AdLoad Will Use StreetMetrics Measurement Solutions (StreetMetrics)

Birmingham, AL (July 19, 2021) — StreetMetrics announces our partnership with Sacramento-based AdLoad Technologies, a programmatic Digital Out-of-Home (DOOH) transit advertising platform. “We’re thrilled to be working with the AdLoad team. Their smart digital display ads are the future of advertising on the roadways,” says Drew Jackson, Founder of StreetMetrics. […]

streetmetrics.io
Wed, Jul 21, 2021 at 8:00 AM

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QR-Powered Programmatic DOOH (AdNews (Australia))

Adtech Realworld has launched QDOOH, a self-serve billboard booking platform with QR-powered ordering. Michael Scruby, CEO of Realworld, says QDOOH will help outdoor media compete with Google and Facebook for local advertising budgets. "The local advertising market is worth $137bn in the US but OOH is only getting a 4% share," he says. […]

adnews.com.au
Wed, Jul 21, 2021 at 7:15 AM

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AdStash Helps Businesses Rebound From Pandemic by Earning Extra Cash (Digital Signage Today)

AdStash, a digital signage network that works with businesses to generate more revenue, is helping them get back on their feet after the pandemic by earning extra income through programmatic advertising on interior digital signs, according to a company press release. […]

digitalsignagetoday.com
Wed, Jul 21, 2021 at 7:00 AM

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VIOOH Launches New Hong Kong JCDecaux Cityscape Advertising Inventory (ExchangeWire)

Leading global digital out of home (OOH) marketplace VIOOH, today announced its expansion into urban Hong Kong with JCDecaux Cityscape street furniture and bus shelter programmatic advertising inventory now available. Trading across both guaranteed and non-guaranteed deals via JCDecaux, VIOOH now covers a quarter of the digital OOH market in Hong Kong across street furniture. […]

exchangewire.com
Wed, Jul 21, 2021 at 6:30 AM

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Digital Locations Joins DPAA as a Strategic 5G Services Member (DPAA)

The Company’s alignment with DPAA furthers objectives of finding creative ways to add more sites to their 5G site selection marketplace   SANTA BARBARA – July 20, 2021 – Digital Locations, Inc. (DLOC), the leading aggregator and marketplace for 5G small cell sites, today announced that it has become a member of the DPAA. […]

dpaaglobal.com
Wed, Jul 21, 2021 at 5:45 AM

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22Miles Launches New Line of Ready-Built Digital Signage & Wayfinding Software Bundles (Sound & Video Contractor)

By Tomer Mann. Milpitas, CA – July 21, 2021 – 22Miles Inc., a global leader in experiential 3D wayfinding and digital signage technology, today announces the availability of Digital Signage Ready (DSR), a portfolio of ready-built software and service bundles that allow for quick setup and deployment of the most popular digital signage experiences. […]

svconline.com
Wed, Jul 21, 2021 at 5:30 AM

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Branded Cities Livestreamed Jeff Bezo’s Blue Origin Space Flight on Billboards (The Drum)

Having propelled Amazon to new heights here on Earth, Jeff Bezos is ready to go one step further by firing himself into space on board the first passenger launch of his Blue Origin rocket. Out-of-home company Branded Cities will be livestreaming his space tourism on billboards in the US. […]

thedrum.com
Tue, Jul 20, 2021 at 2:00 PM

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