Marketers Still Reluctant About Omnichannel, Despite Over Half of Consumers Increasing Engagement with DOOH (MediaPost)
By Laurie Sullivan. There is a stark difference between consumer engagement and increased marketing investments across multiple channels that are connected. Changes in consumer behavior and advancements in technology continue to drive marketers to omnichannel strategies. […]
Mon, Jul 19, 2021 at 3:00 PM