Understanding Causal Lift Analysis: How To Measure The True ROI of Your Out-Of-Home Campaigns (AdQuick)
Minimizing waste should be every advertiser’s top priority. But until recently, measuring the effectiveness of out-of-home (OOH) advertising campaigns wasn’t easy. That’s why marketers have primarily used the medium for branding in the past. […]
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Tue, Jul 20, 2021 at 7:30 AM
Tue, Jul 20, 2021 at 7:30 AM