Randy Burkett, President of Burkett Outdoor Advertising. I put up a sign for a client that said “Welcome to the great state of Texas. Liberals please continue on I-40. […]
Acknowledging the many, oft-discussed reasons why people putting in digital signage networks DON”T want to use TVs and DO want to use commercial displays, ... […]
A mix of advertisements from national to local brands decorate our interstate system, touting everything from insurance to cars to dining and lodging, as well as God, fireworks and porn. I saw every marketing strategy in play. Some brands focused on building awareness; others leaned into driving demand and action. […]
When I was speaking with my friends at AVIXA several months ago, the prospects for a digital signage mixer tied in with InfoComm this .... […]
Sharp/NEC debuted its E Series shortly before the Olympics, hoping to offer fans a more engrossing way to experience the excitement of the Games. "It was not developed specifically for the Olympics, but they are ideal for that type of application environment," Mark Miller, senior product specialist dvLED, Sharp/NEC, said in an email to Digital Signage Today. […]
How many different types of signs are there? The answer is as varied as the signage you’ll find in your neighborhood. For example, there are outdoor signs, which can be hung on a building or placed at eye level on the street. […]
LG Display announced on September 12 that it supplied 55-inch transparent organic light-emitting diodes (OLEDs) for interior use to the parking lot of "Kakao T Parking" in COEX, Samseong-dong, Seoul. Transparent OLEDs were installed at six main entrances that connect the parking lot and the store. […]
by Joe Mandese. In the ultimate paradox for an advertising medium, the time spent with out-of-home media among Americans actually expanded during the 2020 COVID-19 pandemic, but spending by American advertisers fell, according to findings of PQ Media’s annual Digital Out-of-Home Media Forecast. […]
By Danielle Long - Contributing Editor. Editorial sponsored by JCDecaux and Hivestack. Programmatic digital out-of-home (pDOOH) is arguably the most interesting new media avenue for brands. […]
The LED video display market appears to be almost fully recovered from the big activity dip recorded in the middle of 2020, as the ... […]
On 7 September 2021, Alpha Acquisition AB (”Alpha Acquisition”) announced the outcome of the public offer for ZetaDisplay AB (publ) (”ZetaDisplay”). Alpha Acquisition owns and controls approximately 96.05 per cent of the shares and votes in ZetaDisplay and intends to initiate compulsory redemption of the remaining shares in ZetaDisplay. […]
The neuroscience study, the largest of its kind in the world, was conducted over two years by Melbourne-based neuroscience research company Neuro-Insight. It used eye-tracking and brain-imaging technology to analyse the brain’s neural response when looking at advertising on out-of-home advertising. […]
AVIXA CEO David Labuskes said barring government intervention – like local or county shutdowns – the InfoComm trade show his organization puts on is ... […]
By Chris Pash. Outdoor revenues are expected, based on past performance and the behaviour of markets overseas, to snap back quickly post lockdowns and rising vaccination rates. And all eyes are on the December quarter, normally busy because of Christmas and summer sales but this year campaign deferrals are crowding the market. […]
The Outdoor Media Association (OMA) today released a world-first research study on how advertising on both classic and digital out-of-home (OOH) signs makes a lasting impression with a one or two second glance. […]
