OMA neuroscience study finds digital OOH delivers 63% more impact than static outdoor ads (Mumbrella)
The neuroscience study, the largest of its kind in the world, was conducted over two years by Melbourne-based neuroscience research company Neuro-Insight. It used eye-tracking and brain-imaging technology to analyse the brain’s neural response when looking at advertising on out-of-home advertising. […]
Thu, Sep 9, 2021 at 7:38 PM