MediaPost: Out-Of-Home’s Pandemic Paradox: U.S. Time Spent Rose As Ad Spending Crashed
by Joe Mandese. In the ultimate paradox for an advertising medium, the time spent with out-of-home media among Americans actually expanded during the 2020 COVID-19 pandemic, but spending by American advertisers fell, according to findings of PQ Media’s annual Digital Out-of-Home Media Forecast. […]
mediapost.com
Thu, Sep 9, 2021 at 7:44 PM
Thu, Sep 9, 2021 at 7:44 PM