Editors’ Picks

DPAA To Hold In-person Video Everywhere Summit (October 12) followed by Global Broadcast of the event (October 14 & 15)

Marketing/Advertising leaders to talk Resilience, Reinvention, and Revitalization at industry’s premier omnichannel event   NEW YORK, September 14, 2021 – DPAA, the global trade marketing association connecting Out-of-Home (OOH) media with the advertising community while moving OOH to digital, announced today plans for its annual tentpole Video Everywhere Summit. […]

dpaaglobal.com
Mon, Sep 13, 2021 at 3:58 PM

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Shopify launches Australian OOH campaign (Mumbrella)

Global commerce company, Shopify has launched a new Out-Of-Home (OOH) campaign via Chello and iProspect, encouraging both businesses and consumers to meet the brands reimagining retail. The campaign will run OOH, digital OOH, programmatic and digital. […]

mumbrella.com.au
Mon, Sep 13, 2021 at 3:55 PM

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Members of the Out of Home Advertising Association of the Philippines will have access to Moving Walls’ software to measure the effectiveness of OOH advertising (Branding in Asia)

The agreement will enable OHAAP member companies owning billboard panels, LED screens, and other outdoor advertising platforms to have a valuable and accessible audience measurement. […]

brandinginasia.com
Mon, Sep 13, 2021 at 3:44 PM

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The Best Way to Compensate Your OOH Sales Reps (Billboard Insider)

By Kevin Gephart. Any compensation plan that disadvantages either party will eventually disadvantage both parties.  I’ve resigned from a number of rep positions because of the compensation. Not the amount, but inequity in the comp plan that my employer wouldn’t address. […]

billboardinsider.com
Mon, Sep 13, 2021 at 3:41 PM

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In South East Asia, ad money moves to online retail media as brands vie for attention on crowded marketplaces (Tech In Asia)

As consumers in Southeast Asia shift from going to shopping malls to buying essentials on Shopee, Lazada, Tiki, and Tokopedia, advertising dollars naturally followed, giving birth to retail media in emerging markets. In 2018, Amazon paved the way in the US by launching Amazon Advertising, which became the first bid-and-buy marketplace. […]

techinasia.com
Mon, Sep 13, 2021 at 3:39 PM

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Tampa Downtown Partnership and IKE Smart City Launch Innovative Digital Kiosks (Billboard Insider)

The Tampa Downtown Partnership, IKE Smart City, and Tampa Mayor Jane Castor will unveil new interactive kiosks called IKE (Interactive Kiosk Experience) at a ribbon-cutting ceremony later this morning. Designed to help residents and visitors explore the city, the initiative brings innovative technology to a City that is quickly emerging as one of hottest hubs for tech startups. […]

billboardinsider.com
Mon, Sep 13, 2021 at 3:09 PM

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How Circle Graphics maintains and grows revenue (Billboard Insider)

Interview with with Rod Rackley, Circle Graphics. Circle Graphics has not seen any revenue decline during the pandemic. How did you manage that? […]

billboardinsider.com
Mon, Sep 13, 2021 at 3:03 PM

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New Zealand’s Traffic Report For August/September 2021 Shows Signs of Recovery (Scoop NZ)

It’s been more than three weeks since Aotearoa went into a nationwide lockdown and while for now Auckland remains at Alert Level 4, the rest of the country has eagerly moved into Alert Level 2. While traffic decreased nationwide in response to current restrictions, the impact is less than 2020’s Level 4 drop and is promisingly recovering faster. […]

scoop.co.nz
Mon, Sep 13, 2021 at 2:53 PM

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Research finds that Talon’s data-driven DOOH campaigns are more effective than online and social media ads

Talon's Data Management Platform (DMP), Ada delivers stronger consideration and purchase intent than digital and social media channels. The results are based on third-party analysis of campaign effectiveness across media channels by On Device Research, an advertising effectiveness specialist. […]

talonoutdoor.com
Mon, Sep 13, 2021 at 2:45 PM

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blowUP Media installs the largest transparent LED screen in Western Europe

NEO, the large format digital LED screen (193m2) located above the main entrance of Hoog Catharijne in Utrecht, is yet another innovative addition to the Digital Out Of Home network The Collective© of blowUP media in the Netherlands. […]

thecollective-blowupmedia.com
Mon, Sep 13, 2021 at 2:12 PM

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16:9: LG’s Transparent OLEDs Being Used, Somewhat Curiously, In Seoul Parking Garage Windows

In a use-case that has probably never crossed the minds of most digital signage people, the operators of an underground parking lot in Seoul ... […]

sixteen-nine.net
Mon, Sep 13, 2021 at 7:52 AM

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UK OOH ad revenue up 277% in Q2 2021 year-on-year (Outsmart)

OOH revenue for April to June 2021 increased 277% year-on-year, the strongest quarterly growth ever recorded by the medium and generating total revenues of £198m. Traditional and digital Out-of-Home revenues increased by 339% and 247% respectively. Digital’s share of revenue was 63%, and this remains significantly higher than its pre-pandemic share (53% in Q1 2020). […]

outsmart.org.uk
Sun, Sep 12, 2021 at 6:35 PM

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Advertising Week: How Outdoor Advertising Has Changed While We’ve Been Indoors

Akama Davies, Global Practice Lead, Digital OOH, Xaxis. After spending months indoors and consuming in-home digital media at a colossal scale, the reopening of hospitality and event venues is bringing back eyeballs to public spaces. […]

advertisingweek.com
Sun, Sep 12, 2021 at 2:22 PM

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AdWorld: The Latest OOH Trends and Developments from PML Group

James Byrne, PML Group.  Welcome to Out \ Look, our new weekly Out of Home advertising update here on Adworld.ie. This week we include a dynamic OOH campaign from Samsung, along with new research on the power of OOH Special Builds, and we celebrate 25 years of our Poster Impact research service. […]

adworld.ie
Sun, Sep 12, 2021 at 2:18 PM

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OAAA’s Ken Klein shares his memories of 9/11

Ken Klein OAAA Executive Vice President, Government Affairs. When we left New York City — on September 12, 2001 — we could see smoke in lower Manhattan from our southbound AmTrak window.  No one spoke. The out of home industry had gathered in Midtown Manhattan for its convention, on September 11, 2001 (at Marriott Marquis on Broadway). […]

thoughtleadership.oaaa.org
Sat, Sep 11, 2021 at 6:50 PM

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