Editors’ Picks

Mobile-and-DOOH ad tech company Blingby Joins DPAA

“Out of the Box” Embeddable Technology Company Bridges Mobile and OOH Screens   NEW YORK – September 15, 2021 – DPAA, the leading global trade marketing association connecting out-of-home (OOH) media with the advertising community while moving OOH to digital, today announced that Blingby has joined the association. Blingby makes digital content interactive. […]

dpaaglobal.com
Wed, Sep 15, 2021 at 10:39 AM

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16:9: Publicis Sapient’s Jackie Walker On The Value Prop, ROI And How-Tos Of QSR Digital Signage

I’ve yet to meet Jackie Walker in person, but in our chats over the phone and video, she’s quickly impressed me with her knowledge, ... […]

sixteen-nine.net
Wed, Sep 15, 2021 at 10:31 AM

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Lamar Advertising Upgrades 18 Daktronics Digital Displays in Downtown Chicago (Stockhouse)

Lamar Advertising Company (NASDAQ-LAMR) recently upgraded 18 digital displays with LED digital displays from Daktronics (NASDAQ-DAKT) of Brookings, South Dakota. The 10-foot-high by 10-foot-wide high-resolution 10-millimeter pixel pitch digital advertising displays are being used to advertise to street, bicycle and pedestrian traffic in the heart of downtown and River North areas. […]

stockhouse.com
Wed, Sep 15, 2021 at 12:10 AM

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Bald Men Tell Great Stories & OOH Creative Needs To Light It Up (OOHToday)

by Nick Coston, OOH Media Buyer & Agent. What I do see is a lot of wasted space, a lot of small copy and muddled messages. In some cases I don’t even know what the product is they are trying to sell. […]

oohtoday.com
Wed, Sep 15, 2021 at 12:10 AM

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Branded Cities launches largest full-motion digital display on West Coast (Billboard Insider)

Branded Cities, North America’s Out-of-Home media company, has been awarded by Lightstone the exclusive rights to market and sell premium digital and spectacular advertising and integrated marketing campaigns at the new Moxy and AC Hotels in Downtown Los Angeles. […]

billboardinsider.com
Wed, Sep 15, 2021 at 12:10 AM

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PA billboard that shows Biden with ‘Making The Taliban Great Again’ goes viral and sparks controversy (WTRF)

by: Tyler Galaskas. If you’ve driven along Interstate 83 in York County lately, chances are you’ve seen a giant billboard that features President Joe Biden in a military outfit along with the phrase “Making the Taliban Great Again.” The billboard is operated by advertising company Trone Outdoor Advertising, which provides billboard advertising in Pennsylvania, Maryland, and Delaware. […]

wtrf.com
Wed, Sep 15, 2021 at 12:10 AM

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The Drum: Ocean Outdoor sees 196% Q2 revenue boost after slow start to 2021

By John Glenday. Ocean Outdoor has posted a triple-digit jump in second-quarter 2021 revenues of 196% to £25.9m, a ‘significant upturn’ from the £8.8m revenues generated in the second quarter of 2020. As part of a much-needed revenue recovery, the UK DOOH industry is smashing quarterly growth records. […]

thedrum.com
Tue, Sep 14, 2021 at 5:10 PM

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Ocean Outdoor appointed media partner of Westfield Denmark (News’n’Releases)

The seven year contract was awarded to Ocean Outdoor following a competitive pitch. The contract, which was previously held by a key competitor, has a lifetime value of £7 million. […]

newsnreleases.com
Tue, Sep 14, 2021 at 5:08 PM

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StreetMetrics Tapped to Measure Bus Advertising Nationally for Intersection (Billboard Insider)

Through this partnership, Intersection is currently using StreetMetrics' measurement solutions to provide advertisers with detailed insights into their bus advertising campaigns in San Francisco, Chicago, Philadelphia and Seattle. By the end of 2021, Intersection will expand its offering to Austin, Dallas, Minneapolis, New Jersey, New York and Portland. […]

billboardinsider.com
Tue, Sep 14, 2021 at 4:24 PM

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How Can Digital Signage Complement E-Commerce? (Allsee)

E-commerce popularity has been on the rise for the past decade and it’s no surprise that the COVID-19 pandemic has escalated this trend by heavily influencing shopping trends and habits. […]

allsee-tech.com
Tue, Sep 14, 2021 at 4:22 PM

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How to care for and clean your digital billboard cameras (Billboard Insider)

A reader writes: “We are having issues with our cameras on our digitals getting dirty, do other companies have this issue? Do they regularly clean them?" Billboard Insider talked with Daktronics OOH Strategic Marketing Manager Joni Schmeichel and OOH Product Manager Lori Seiler. […]

billboardinsider.com
Tue, Sep 14, 2021 at 4:21 PM

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Exclusive: Who is OAAA’s new EVP/government affairs? (Billboard Insider)

  OAAA hired Mike Hershey as EVP/government affairs to replace Ken Klein, who retires at the end of the year. Mike started at OAAA on September 7. Mike, tell us about your background, and how it connects to out of home. […]

billboardinsider.com
Tue, Sep 14, 2021 at 4:16 PM

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What are digital mobile billboards? (Movia Media)

What is Digital Mobile Billboards? Digital Mobile Billboards are mediums used for advertising on the sides of moving trucks, vans or vehicles of any type. They are assigned, customized LED units whose large sides are optimally utilised for displaying advertisements.  Sometimes these units have sound systems, illumination and LED panels installed in them. […]

movia.media
Tue, Sep 14, 2021 at 2:00 PM

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16:9: Ross Video Acquires D3 LED

Ottawa-based Ross Video has acquired direct view LED display manufacturer D3 LED, picking it up from a company called Southpaw Live that had merged ... […]

sixteen-nine.net
Tue, Sep 14, 2021 at 1:31 PM

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Manila Bulletin: Filipino OOH firm HDI Admix sees brands using the popularity of Asian pop stars in their ads

by Bernie Cahiles-Magkilat. We are starting to get brands who paused their advertising efforts go on board again, and we are also seeing growth with interests coming from small and medium enterprises as well,” said Raoul Buencuchillo, president of one of the country’s leading OOH firm HDI Admix. […]

mb.com.ph
Tue, Sep 14, 2021 at 12:10 AM

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