Thursday, May 2, 2024

Editors’ Picks

Monday, September 27, 2021 Mon, Sep 27, 2021

OUTFRONT Calls For Entries For Third Annual OUTFRAME Competition

Creatives in all areas of business and industries are invited to create artwork based on this year's theme, BE:CAUSE. Whether it's shining a light on a cause that needs championing or an issue that's close to one's heart or personal purpose, artists are invited to submit artwork for a chance to be displayed on OUTFRONT's assets across the United States this December. […]

investor.outfrontmedia.com
Mon, Sep 27, 2021 at 12:11 AM

Miami-based DOOH ad- and AI-tech SaaS platform Alfi opens London office, aims to expand in Europe (Martech Series)

Alfi has had an office in Belfast since January 2019 and already has a strong and fast-growing client base in the UK which includes Belfast Airport and Value Cabs, one of Northern Ireland’s largest taxi firms. It has also recently won a contract to deliver its digital advertising technology in multiple kiosks located within one of England’s most prominent shopping centres. […]

martechseries.com
Mon, Sep 27, 2021 at 12:10 AM

Adweek: How Canadian rapper Drake uses billboards to promote his new album

To promote Certified Lover Boy, billboards went up highlighting guest artists in their home cities. Drake's OOH campaign turned into a viral sensation online.New Tradition Media By Rafael Canton Rapper, actor and entrepreneur Drake is no stranger to the concept of out-of-home advertising. He’s used billboards to promote new music and concerts—as well as congratulating Rihanna—since 2011. […]

adweek.com
Mon, Sep 27, 2021 at 12:10 AM

Sunday, September 26, 2021 Sun, Sep 26, 2021

How HDMI 2.1 specification technology can enhance digital signage networks (DSToday)

This year, the HDMI 2.1 specification ecosystem of products is becoming available. Airports, campuses, event facilities and retail installations can be upgraded and future-proofed with the specification's ability to support 48-Gbps bandwidth delivering 4K@120Hz and 8K@60Hz resolutions and refresh rates. And even 10K resolution for specialty applications is available. […]

digitalsignagetoday.com
Sun, Sep 26, 2021 at 3:55 PM

Out \ Look Ireland: The Latest OOH Trends & Developments (Adworld)

Colum Harmon, PML Group. Energy, broadband providers and banks are likely to spend more on OOH campaigns. More than one in five Dublin households intend to change providers for broadband and energy in the coming six months.  This is among the findings out our latest wave of consumer research, The Big Switch, conducted among a representative sample of 300 16–54-year-olds in the capital. […]

adworld.ie
Sun, Sep 26, 2021 at 3:24 PM

Friday, September 24, 2021 Fri, Sep 24, 2021

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