This is another project that is not digital signage but speaks to the idea of having fun with in-store displays and content, and not ... […]
Out of home doesn’t give advertisers the luxury of a 30-second video to convey their message. So the Out of Home Advertising Association of America (OAAA) released a “Creative Best Practices Guide” on Tuesday to help advertisers navigate the medium effectively. The guide features tips on design basics for OOH, timeline planning and how to start and shape a campaign. […]
Alfi will be joining the programmatic exchange via Vistar's supply-side platform, allowing advertisers to purchase inventory exactly as all other digital media is transacted, via an open exchange or private marketplace deal. Alfi will also be leveraging Vistar's ad serving technology to power a sophisticated advertising planning, buying and reporting experience. […]
The PPDS Intelligent Signage Solution for Retail is an AI-powered digital signage solution that combines Philips digital signage with intelligent context-aware software and camera technologies. Delivering unparalleled data-driven insights to high street retailers for enhanced, more targeted customer experiences resulting in greater return on investment. […]
Ali MacCallum is UK chief executive of Kinetic, the WPP out-of-home specialist agency. Earlier this year, Kinetic announced a partnership with cleantech company Pluvo. […]
Matt O'Connor, CEO and co-founder of AdQuick. In the wake of the COVID-19 pandemic, the consumer-packaged goods (CPG) industry is navigating a fundamentally different retail landscape alongside the deep-rooted challenges it has faced for years. On the shelves of small retail stores, grocery chains, and big box stores like Walmart, brands have always been immersed in a cluttered marketplace. […]
The 80-plus-acre Resorts World Las Vegas is a newcomer to the Las Vegas Strip, bringing with it more than 3,500 guest rooms and suites in three separate hotel buildings, more than 40 food and beverage establishments, a 5,000-capacity theatre and a massive AV-over-IP system with over 2,000 PoE endpoints from Visionary to bring guests unrivaled connectivity. […]
Digital signage allows properties to promote their services, attractions, and special features and offers in an attractive and easy to read format. Given the current need for properties to communicate to their guests and residents using touchless technologies, now is the time to include common area display technology in the design and operation of a property. […]
Max Drachman of Drachman M&A Co. There’s been an uptick in multiples in the last six months. Market share is becoming more valuable. […]
MONTREAL, September 27, 2021 UB Media expands their OOH presence with the acquisition of MaxTV Media, Canada’s largest national residential condo network, resulting in the addition of a fourth specialized network for the indoor place-based media company. […]
AVIXA intends that the show will go on and has put together a list of safety measures to protect the health of show participants. In late August, AVIXA announced that all who participate in InfoComm 2021 in any capacity must provide proof of a negative COVID-19 test result or proof of full vaccination. […]
Admedia, the outdoor company that handles ad sales at Motorway Service Areas (MSAs) across the UK, has rebranded to i media. Admedia was founded in 1995. The company was bought recently by a consortium led by Jonathan Lewis the former CEO of Outdoor Plus (now part of Global) and is also backed by ex-Mediacom global CEO Stephen Allan. […]
The first phase of a new Canadian Energy Centre (CEC) awareness campaign launched in the United States today asks Americans to choose Canadian oil imports first for solutions to cleaner energy production and a break from rising prices at the pumps. This includes informing Americans the U.S. […]
By Kevin Gephart. If, as a sales rep, you are subject to a commission/compensation charge-back for uncollectible accounts, take full responsibility for the process/outcome. Companies provide business office support for collections but when your compensation at stake be sure you’re on top of it! […]
A start-up called Smartify Media is taking an age-old, largely unproven place-based ad formula for retail and trying it out in what may be ... […]
