Editors’ Picks

New Zealand’s first OOH specialist agency will be using Seedooh’s technology to verify campaign delivery for their clients (Seedooh)

New Zealand’s first out-of-home specialist agency Billie has engaged Seedooh’s platform to deliver independent verification and real time data for its clients. Established earlier this month, Billie offers a full suite of services to clients who want to reach five million New Zealand consumers through the power of Out of Home, without the need for dealing with individual Out of Home companies. […]

seedooh.com
Thu, Sep 30, 2021 at 5:55 PM

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EMC Outdoor Explains How Out-of-Home Advertising Can Help Drive Business Recovery in the Post-Covid Economy

Out of Home media can help drive business recovery for advertisers who are trying to build back after difficult times. After a year and a half of masks, social distancing, and economic hardship, we are finally seeing a return to “normal” and signs of growth and recovery. People are, finally, doing the things they enjoy. […]

emcoutdoor.com
Thu, Sep 30, 2021 at 3:32 PM

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Solar-powered digital signage provider deploys smart city signs in California (Kiosk Marketplace)

Soofa, a provider of a solar-powered digital signage, has expanded to the West Coast with solar-powered Soofa kiosk installations in the Greater Los Angeles and Sacramento metro areas, according to a press release. The cities of Eastvale, San Jacinto and Fair Oaks are the first cities in California and on the West Coast to have Soofa kiosks. […]

kioskmarketplace.com
Thu, Sep 30, 2021 at 2:27 PM

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PPDS Releases New 75-inch 4K UHD Philips Display for Hospitality Digital Signage (Commercial Integrator)

PPDS has launched a new 75-inch hospitality display that it is calling the company’s “biggest and most immersive” display for that vertical market. According to the company, the 4K UHD Philips MediaSuite connected pro TV is designed to bring a movie theater experience to guest rooms for the company’s North American customers. It will be debuted at InfoComm 2021 in Orlando next month. […]

commercialintegrator.com
Thu, Sep 30, 2021 at 9:46 AM

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MRC joins the race to become an OOH measurement standard authority (Billboard Insider)

Billboard Insider’s take: The out of home measurement world will change in 2022. Once MRC standards are issued the path is open to anyone to become accredited and offer OOH measurement data. MRC accreditation is expensive and time-consuming but we could be entering in a brave new world where multiple companies (e.g. […]

billboardinsider.com
Wed, Sep 29, 2021 at 11:20 PM

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New York Digital Signage Week schedule Oct 11-15, 2021 (NYDSW)

5 DAYS; 30 EVENTS; 80 SPEAKERS; 5,000 VISITORS. MONDAY OCTOBER 11: 12:00 – 14:00 Lunch with Samsung at 837 Innovation Centre. 17.00 – 19.00 Out of Home Reception hosted by OAAA and GEOPATH – Invite Only. […]

newyork2021.digitalsignageweek.com
Wed, Sep 29, 2021 at 11:17 PM

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LG launches its first Times Square ‘3D’ LED content (AVInteractive)

By Guy Campos. The manufacturer has joined the “forced perspective” content trend, with a back-to-school themed animation series on curved LED digital signage in New York City. LG has joined the 3D “forced perspective” content trend, with the launch of a content series celebrating the start of the school year on a curved LED display screen in Times Square, New York. […]

avinteractive.com
Wed, Sep 29, 2021 at 7:24 PM

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Should I renew the contract with an advertiser who is behind in payments? (Billboard Insider)

By Kevin Gephart. Reader asks: I have a client that has had a perm’d billboard for a while. Because this past year was especially rough they have fallen behind in payments and their annual contract is up for renewal. […]

billboardinsider.com
Wed, Sep 29, 2021 at 6:50 PM

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How to decide when it’s time to replace your LED display (Samsung Insights)

Even the best displays don’t last forever. It’s important to consider upgrading your LED display to not only remain competitive and compliant, but also to avoid having to use more power to keep it running. With a newer setup, you can ensure lower energy costs and worry less about downtime. […]

insights.samsung.com
Wed, Sep 29, 2021 at 6:47 PM

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VIOOH CMO pitches the benefits of programmatic DOOH and the capabilities of the VIOOH platform (AdQuick)

By Lina Miranda. We had the pleasure of speaking with VIOOH’s CMO, Helen Miall, recently. AQ: What are your top 3 tips for success with programmatic DOOH? […]

adquick.com
Wed, Sep 29, 2021 at 3:24 PM

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16:9: Eyedog Uses Annotated Photos Instead Of Maps As Wayfinding Guides

A company in the Philly area does an intriguingly different take on indoor wayfinding and navigation – using photos instead of maps to help ... […]

sixteen-nine.net
Wed, Sep 29, 2021 at 6:32 AM

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Hivestack exec: Australian government should follow the example of successful DOOH campaigns in Canada and New Zealand in the fight against the pandemic (Mumbrella)

Matt Bushby, managing director ANZ/SEA at Hivestack, examines the potential of Digital Out-Of-Home (DOOH) to engage in the COVID-19 crisis like never before. Surging case numbers drove a shift towards harder hitting COVID-19 advertising from Australia’s Government. […]

mumbrella.com.au
Wed, Sep 29, 2021 at 12:10 AM

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JCDecaux-led consortium acquires China’s largest operator of bus shelter ad panels, takes it private (JCDecaux)

The consortium completed the acquisition of all the remaining shares of Clear Media Limited (“Clear Media”) on September 27th, 2021. As a result, Clear Media is now a wholly-owned subsidiary of the Offeror and the listing of the shares of Clear Media on the Hong Kong Stock Exchange has been withdrawn. […]

jcdecaux.com
Tue, Sep 28, 2021 at 6:58 PM

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Accretive Media launches an CMS-agnostic platform that measures the effectiveness and attribution of DOOH campaigns

The key to the platform is Accretive’s Out-of-Home Graph™; a repository of POI data, screen locations, household information, mobile location data, and online and offline sales data. The platform joins campaign data with the graph to help advertisers understand the impact of their out-of-home adverting. […]

accretiveads.com
Tue, Sep 28, 2021 at 6:57 PM

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OSHA is watching the outdoor industry more closely now. Will your billboards be inspected? (Billboard Insider)

Jim Poage, Safety Director, Formetco. OSHA now has the outdoor industry on their radar screen and is watching very closely for non-compliance with standards. There is an uptick in the number of investigations that were post-accident driven. […]

billboardinsider.com
Tue, Sep 28, 2021 at 6:57 PM

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