Adweek: How Canadian rapper Drake uses billboards to promote his new album
To promote Certified Lover Boy, billboards went up highlighting guest artists in their home cities. Drake's OOH campaign turned into a viral sensation online.New Tradition Media By Rafael Canton Rapper, actor and entrepreneur Drake is no stranger to the concept of out-of-home advertising. He’s used billboards to promote new music and concerts—as well as congratulating Rihanna—since 2011. […]
Mon, Sep 27, 2021 at 12:10 AM