Mars’ location-based campaign in Delhi generated 30K visitors in physical store visits and 4 times spike in Orbit website visits (Media4Growth)
In March 2021, Mars launched a new line of Orbit chewing gums across India’s capital, Delhi. Together with its agency partner Mediacom and GroupM’s Outcome Media Company Xaxis, Mars wanted to encourage consumers to visit Orbit partner stores and purchase the chewing gum. […]
Fri, Sep 24, 2021 at 12:10 AM