By Rick Robinson. First, what is an NFT? A Non-Fungible Token. Many characterize them as mediocre art files selling for crazy-silly-high prices. Some of us will recite how they act as unique digital certificates of authenticity. […]
In the planned initial public offering, the Arabian Contracting Services seeks to sell 15 million shares. This represents 30 percent of its 50 million share capital, the company said in a filing, and the offering will run from Oct. 26 to Oct. […]
Velocity, A Managed Services Company, (Velocity MSC) that provides IT managed services through network management, voice and data connectivity, along with digital media displays and advertising networks, and G6 Hospitality, LLC (G6), will deploy digital signage within the lobbies of 110 locations with the opportunity to expand to franchises. […]
AdMobilize, an audience verification company for DOOH, and Pikasso, an out-of-home advertising (OOH) network in the Levant, North and West Africa and the Caucasus, team up to bring audience intelligence to advertisers across their network. Pikasso, continuing on their innovation path, has partnered up with AdMobilize to add a new layer of data to their digital inventory. […]
Let me immediately get out of the way the reality that I know very close to zippo about cryptocurrencies and non-fungible tokens, aka NFTs. ... […]
By Richard Hamlin and Marnie Christine Cody, Hamlin Cody Law Firm. If you do have a billboard trespasser, here are the following steps that you should take to protect your billboard investment: Take Pictures of any Evidence of Trespassing. If you have any proof that there has been a trespasser on your billboard property, it is extremely important to document it. […]
The UK-based digital signage CMS firm ScreenCloud has taken the interesting step of putting two years of R&D time and money into developing a ... […]
Do you want to set up or upgrade a digital signage network? Your choice of software will have a significant impact on how well you perform. Choosing the correct digital sign software is a multi-step process requiring careful planning and consideration at each stage. […]
By Ronan Shields. Uber has appointed Dr. Mark Grether as general manager of Uber Ads in a further example of household names from outside of the traditional media fray further intensifying the competition for advertisers’ budgets. […]
Lamar and OUTFRONT outpaced the stock market during the third quarter of 2021. Lamar up 9.4%, OUTFRONT up 5.2% and Clear Channel was up 0.4% versus 1.6% growth for the S&P 500. […]
Intersection, an experience-driven OOH media and technology company, said that in the New York City market, 2021 Q3 delivery service campaign revenue increased more than 260% since Q2. […]
AdTECH: OOH – Toronto is aimed at those already in AdTECH wishing to learn more about the Out of Home Industry, and for those in Out of Home who wish to better understand Automation, Programmatic Buying, Marketplaces, Media Exchanges and Revenue Management. This event is being Chaired by Stephanie Gutnik | Global Head of DOOH | Yahoo ! […]
JCDecaux had previously introduced the AAM (Airport Audience Measurement) technology at major airports in Paris, Hong Kong, Singapore and São Paulo before the outbreak of the COVID-19 pandemic. Media Frankfurt ad agency said that introducing a metric offering this level of international comparability is unrivalled by any other German airport. […]
Developed by Tiger Party, an international billboard consultancy and software development company responsible for hosting content on Times Square’s biggest interactive signboards, GOTIGER is a cloud-based platform that simplifies the digital signage operations for buyers, sellers, and media companies. […]
A subscription is required to read this article on AdAge. How Mark Grether could influence the ride-hailing brand’s evolution as an ad seller. […]
