by Wendy Davis. The trade group Out of Home Advertising Association of America is siding with two ad companies that are urging the Supreme Court to invalidate an Austin, Texas ordinance that bans digital billboards in locations other than the advertisers' premises. […]
The issue: Reagan and Lamar Advertising sued Austin when the city denied permits for digital billboards, challenging the regulatory distinction between off-premise billboards and on-premise business signs. Insider wanted to highlight a couple of items among this weeks filings: Multiple think tanks and free-speech groups filed briefs supporting Reagan. […]
The 2,200 square foot billboard, built in 1963, on a building adjacent to the Macy’s building has been a gateway image to their store for over 50 years. However, that may be changing as multiple news outlets are reporting that Amazon has struck an agreement with the building owner Kaufman Realty, to take over the billboard space from Macy’s. […]
Firefly is a street-level digital OOH platform that connects audiences with dynamic advertisements on taxis and rideshare vehicles and utilizes these advanced technologies in spaces where traditional OOH might be limited. Firefly timestamps the latitude and longitude coordinates for each of its screens every few seconds using Wi-Fi, Bluetooth and GPS technology, and proprietary algorithms. […]
By: Dave Haynes. Traditionally, the shopper’s journey looks like a funnel: Consumers narrow down their choices and often know what they want before they get to a physical store. But with smartphones, high-speed mobile data and in-store digital messaging, shoppers can be both more informed and more impulsive about their buying decisions. […]
Via CollectSpace There are a few bars and restaurants that have used video walls and displays designed into the decor to create the sense ... […]
by Jason Pirodsky. The decree, which targets tarpaulin advertising (canvas material typically stretched across the front of buildings), has officially taken effect as of October 1. The new regulation is designed to rid Prague of unsightly and unregulated advertisements, and open up historic buildings that had previously been covered beneath advertising. […]
Patents Expand the Protection of Volta’s Unique Station Displays and Targeted Advertising. Volta Inc. (“Volta”), an operator of electric vehicle (“EV”) charging networks, has issued two utility patents to Volta Charging by the U.S. […]
Insider’s Take: We expect this trend to continue and probably accelerate. Boston Omaha, the parent company of Link Media, to raise up to $100 Million in a new equity offering. Adams Outdoors’ investment from Searchlight/BCI Investment. […]
The DPAA is once again doing its big annual Video Everywhere event in New York – live but also virtual in an interesting, COVID-era ... […]
Article supplied by dentsu. The Covid-19 pandemic profoundly changed Irish society and its behaviour patterns. However, as the vaccination tally grows, so too does consumer confidence, as people return to shops, pubs and restaurants. Retail experience is back on the menu. […]
In May 2019, a massive LED wall collapsed at an events center in Las Vegas, prompting buzz, photos and speculation to circulate on social media. Aside from the rumored costs of damage resulting from the accident, visitors and industry professionals alike asked how this happened and what venues should do in the future to avoid similar incidents. […]
By Tyrone Stewart. […]
Michal Christine Escobar. From important directive information via wayfinding to automating the check-in process, digital signage technology continues to adapt and play a vital role in evolving the customer experience. The hotel guest experience has evolved rapidly since the COVID-19 pandemic began. […]
By Chris Rothfelder, Rothfelder Falick. At last week’s IBOUSA out of home mergers and acquisitions panel someone asked, “Why should independent operators hire a broker?” Without missing a beat out of home broker Max Drachman of Drachman and Co said, “Because we’ll make you more money! […]
