How to use digital signage to improve shopper experience (Samsung Insights)
By: Dave Haynes. Traditionally, the shopper’s journey looks like a funnel: Consumers narrow down their choices and often know what they want before they get to a physical store. But with smartphones, high-speed mobile data and in-store digital messaging, shoppers can be both more informed and more impulsive about their buying decisions. […]
Fri, Oct 1, 2021 at 2:19 PM