JCDecaux to introduce ad audience measurement tool at Frankfurt airport (Moodie Davitt Report)
JCDecaux had previously introduced the AAM (Airport Audience Measurement) technology at major airports in Paris, Hong Kong, Singapore and São Paulo before the outbreak of the COVID-19 pandemic. Media Frankfurt ad agency said that introducing a metric offering this level of international comparability is unrivalled by any other German airport. […]
Sun, Oct 3, 2021 at 7:03 PM