Editors’ Picks

College campus and women’s salon DOOH network Trooh hires Comscore to measure its audience (Comscore)

Trooh will receive reporting for their campus and women’s networks that includes digital ad impressions, reach, and frequency with demographics. Trooh Campus is the largest US campus network connecting brands with A18-24 in over 600 college campuses across the U.S. through addressable, data-driven digital screens in high impact locations. […]

comscore.com
Tue, Oct 19, 2021 at 5:32 PM

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Research commissioned by Decaux says airport advertising delivers the highest perceived value and prestige compared to other advertising channels (Globenewswire)

The research from the independent research agency ResearchBods for JCDecaux Airport was conducted among 6,000 consumers in five advertising markets: China, France, Germany, UK and the USA. […]

globenewswire.com
Tue, Oct 19, 2021 at 5:27 PM

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How to avoid future disputes with new billboard site landlords who seek an excuse to raise the rent (Billboard Insider)

Is a billboard lease valid if if contains an altered legal description and is improperly acknowledged? Yes. That’s the lesson of Engler v Franklin Outdoor. […]

billboardinsider.com
Tue, Oct 19, 2021 at 4:50 PM

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16:9: Planar Takes Its Displays On Road This Fall For MicroPalooza Tour

In a nod to the travel-hesitant times, Planar is taking its display pots and pans on the road this fall – on what it ... […]

sixteen-nine.net
Tue, Oct 19, 2021 at 1:23 PM

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16:9: Study Suggests High Affinity For Digital Messaging Displays In Patient Care Environments

Selling non-medical technology solutions into the health care sector is long and involved at the best of times, but in the COVID-era even more ... […]

sixteen-nine.net
Tue, Oct 19, 2021 at 9:27 AM

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Samsung pitches its digital signage tech to small businesses in Canada (Samsung)

Samsung Canada has a range of digital display products that can help all types of small businesses meet their particular needs. The innovative display of the Samsung Business TV engages customers with eye-catching visuals. Samsung designed this TV to help restaurants, retail stores, salons, and other consumer-facing businesses with innovative and high-impact digital signage. […]

news.samsung.com
Tue, Oct 19, 2021 at 12:10 AM

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The Irish Times: Talon Outdoor acquires out-of-home advertising company Kinetic Ireland

By Laura Slattery. Kinetic Ireland has been acquired by independent British company Talon Outdoor for an undisclosed sum. Irish company will be led by new managing director Andrew Sinclair. […]

irishtimes.com
Mon, Oct 18, 2021 at 10:10 PM

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16:9: High School Student Hacks Entire School District’s Screens, Then Rickrolls Viewers

Here’s a cautionary tale for anyone running an enterprise-level digital signage network: an Illinois high school student managed to take over the digital signage ... […]

sixteen-nine.net
Mon, Oct 18, 2021 at 10:08 PM

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How to make your OOH ad sales meetings effective (Billboard Insider)

By Kevin Gephart. Highly effective sales meetings require critical management self-examination: a.) would you attend your sales meetings if it wasn’t required? b.) consultants determine everything they need to know about a sales team by attending a sales meeting, what does your sales meeting say? […]

billboardinsider.com
Mon, Oct 18, 2021 at 6:31 PM

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16:9: Video Wall-Filled Bus “War Room” Sitting Unused In New York: Report

Photo: NY Post The public transport authority for the city of New York opened a flashy, video wall-driven command and control center in Brooklyn ... […]

sixteen-nine.net
Mon, Oct 18, 2021 at 10:48 AM

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Grey Outdoor’s donated billboard ad results in financial support and a new truck for paralyzed man (Billboard Insider)

Stacey Ridgeway from Supply, North Carolina was in a hunting accident causing him to fall from a tree. The impact crushed vertebrae T12, leaving him with no feeling below his waist and unable to walk. Grey Outdoor Advertising, offered to display his Go Fund Me ad on a digital billboard for free and run it as long as needed to help raise money for this cause. […]

billboardinsider.com
Mon, Oct 18, 2021 at 12:11 AM

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DPAA Summit Recap, Part 2 (OOHToday)

by Katrina Scanlan, Content Strategist. Day 2 of the DPAA Global Digital Out of Home 2021 Summit wrapped up on Friday with a focus on context, conversation, and connection. Here are the 7 top takeaways from the day. […]

oohtoday.com
Mon, Oct 18, 2021 at 12:10 AM

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Australia’s Lumo Digital Outdoor network inks deal with insights firm to measure brand awareness, consideration, and preference resulting from OOH campaigns (Mumbrella)

Advertisers of Lumo Digital Outdoor – which launched in Australia in June – will be able to study the success of their marketing campaigns under a partnership with New Zealand insights firm Tracksuit. […]

mumbrella.com.au
Sun, Oct 17, 2021 at 11:07 PM

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16:9: Private Investment Firm Buys Majority Stake In Digital Signage Tech Provider BrightSign

The PR kinda low-balls the story here, but BrightSign has new owners. The announcement says the private investment firm Graham Partners “has made a ... […]

sixteen-nine.net
Sun, Oct 17, 2021 at 10:50 PM

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AdAge: An uneasy alliance: Uber and Lyft now sell ads on top of NYC taxis

Subscription to AdAge is required to read this article. By Ryan Deffenbaugh. Uber has a deal to manage digital billboards on top of 3,500 New York City cabs. […]

adage.com
Sun, Oct 17, 2021 at 6:11 PM

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