Editors’ Picks

MediaPost: Supreme Court Weighs Austin Curbs On Digital Billboards

by Wendy Davis. An Austin, Texas ordinance that only allows digital billboards on an advertiser's premises doesn't “skew the marketplace for speech or suppress any ideas,” a lawyer for the city told the Supreme Court this week. “The off-premises rule is an empty vessel that applies to all subjects and topics,” attorney Michael Dreeben told the judges. […]

mediapost.com
Thu, Nov 11, 2021 at 10:32 PM

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How the pending White House COVID 19 vaccination rules will affect billboard operators (Billboard Insider)

Jim Poage, Safety Director, Formetco. What’s new with the White House COVID19 vaccination plan? Well, technically speaking, the expectation that businesses with 100 or more employees will require vaccinations or weekly testing of employees is still planned to go into effect on January 4, 2022, but there have been a few new events that I think will slow it down some. […]

billboardinsider.com
Thu, Nov 11, 2021 at 10:31 PM

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OOH lawyers react to Reagan vs Austin Supreme Court oral arguments: the outcome is hard to predict (Billboard Insider)

Richard Hamlin and Marnie Cody, Hamilin Cody Law: We have the impression that Justices Kagan and Sotomayor favor the city. Justice Breyer asked difficult questions of both sides. He pointed out that all regulation is “content-based. […]

billboardinsider.com
Thu, Nov 11, 2021 at 10:28 PM

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How media buyers view programmatic DOOH advertising (Broadsign)

Broadsign's VP of Programmatic Success Edith Gagné recently connected with four of our buy-side customers to get their thoughts: Samantha Garner, OMD Canada; Marcie Cerillo, Treehouse Internet Group; Kirsty Carlson, GroupM OOH; Akama Davies, DOOH at Xaxis. How do publishers pitch to you, and what makes them interesting to work with? Data is crucial in any publisher’s pitch. […]

broadsign.com
Thu, Nov 11, 2021 at 9:29 PM

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OOH ad tech startup OneScreen.ai raises $3 million in seed funding to create “the first-of-its-kind media platform that brings together the fragmented OOH advertising landscape” (Billboard Insider)

The funding, $2.6 million from Asymmetric Capital Partners and $400k from Impellent Ventures, will be used to develop "the first streamlined, connected OOH market network, via an all-in-one platform." The startup has raised $4.5 million to date. […]

billboardinsider.com
Thu, Nov 11, 2021 at 5:45 PM

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Vistar Media CEO reviews recent programmatic DOOH campaigns in Australia (Tasty Ad)

“Coming out of the peak of COVID-19 in the US, we saw a direct correlation between mobility patterns and OOH investment," Provenzano says. "As people started getting out again, brands wanted to reach them at that positive point in the consumer journey when they were not stuck at home”. […]

tastyad.com
Thu, Nov 11, 2021 at 12:11 AM

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Macy’s & Amazon Duke It Out Over A Billboard In Herald Square (RCBJ)

By Judith Bachman. Lawsuit Exemplifies The Thorny Junction Between Amazon & Brick-and-Mortar Retailers; Tests The Definition Of “Restrictive Covenant”. We are at an intersection of ecommerce and brick and mortar retail – literally and figuratively. […]

rcbizjournal.com
Thu, Nov 11, 2021 at 12:10 AM

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The Hill: Supreme Court wrestles with limits on digital billboard ads, free speech

BY JOHN KRUZEL. The Supreme Court on Wednesday wrestled with where to draw the line between a town’s right to restrict garish billboard ads and constitutional free speech protections. […]

thehill.com
Wed, Nov 10, 2021 at 9:37 PM

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16:9: Florian Rotberg of Invidis Details The State Of Digital Signage In EU, Middle East, And Rise Of Green Signage

The Munich-based digital signage consultancy invidis has been doing an annual yearbook publication for the past decade that is something of an industry bible ... […]

sixteen-nine.net
Wed, Nov 10, 2021 at 9:35 PM

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Law and Crime: Justice Breyer Gets Lots of Laughs About ‘Salt’ and His ‘Kale Shop’ During Oral Arguments About Digital Billboard Ban in Austin, Texas

COLIN KALMBACHER. The Supreme Court of the United States on Wednesday heard oral arguments in a case about whether a complicated regime of signage regulations in Texas runs afoul of the First Amendment to the U.S. Constitution. […]

lawandcrime.com
Wed, Nov 10, 2021 at 9:32 PM

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Austin Monitor: The history of the Reagan vs Austin digital billboard case, before the final legal battle

by Jo Clifton. In 2017, Reagan and Lamar Advantage Outdoor Advertising applied for a total of 84 city permits to convert their regular billboards to digital. The city denied their requests, noting it would be a violation of city code. […]

austinmonitor.com
Wed, Nov 10, 2021 at 9:29 PM

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Philips pitches its digital displays for retail (PPDS)

In this article, we’ll explore the latest trends in using stunning digital displays to attract more visitors into stores, and how this can boost sales as a result. 1. Make a big impression The cinematic effect of an in-store videowall gives customers an immersive experience with its larger-than-life size, which showcases featured products and draws attention. […]

ppds.com
Wed, Nov 10, 2021 at 6:37 PM

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JCDecaux’s study says airport advertising packages offer the ultimate brand impact and the highest perceived value to advertisers compared to other advertising channels (JCDecaux)

In the wake of the pandemic, much changed about air travel and the airport environment- but not the perception of increased value. For our 2021 Perceived Value study, JCDecaux Airport partnered with Researchbods to test how the choice of an advertising medium can influence consumer perception of a brand. . […]

jcdecauxna.com
Wed, Nov 10, 2021 at 12:31 PM

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16:9: Virtual Pandas Loom Over Busy Chengdu Street Corner

This is a nice “forced perspective” aka “anamorphic illusion” creative piece done on a wraparound 90-degree corner LED billboard in Chengdu, China. It involves ... […]

sixteen-nine.net
Wed, Nov 10, 2021 at 12:12 PM

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16:9: Finn Telecoms Retailer Greets Customers With OLED Display Canopy

Via Invidis The Finnish telecommunications group Elisa has a store in Helsinki’s Mall of Tripla, quite close to its headquarters building. The shop is ... […]

sixteen-nine.net
Wed, Nov 10, 2021 at 8:03 AM

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