Editors’ Picks

Foxtel’s programmatic DOOH campaign took over 86% of all billboards and digital signs in Australia for one hour (Mumbrella0

The takeover via Foxtel’s media agency Mindshare occurred on 26 October from 5pm to 6pm and resulted in 184,381 adverts. The campaign promoting Wentworth was shown on large format and retail screens available via the Hivestack Supply Side Platform (SSP) across seven media owners including QMS Media, Shopper and Val Morgan Outdoor. […]

mumbrella.com.au
Tue, Nov 16, 2021 at 6:11 PM

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How outdoor digital displays boost sales at quick-service restaurant drive-thrus (Samsung Insights)

By: Dave Haynes. Outdoor-ready digital displays have become essential components for quick service restaurant (QSR) drive-thrus. Their bright, vivid messages attract customers, promote offers, accelerate customer orders and, ultimately, boost sales. […]

insights.samsung.com
Tue, Nov 16, 2021 at 6:03 PM

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Cellular connectivity solves persistent challenges with digital signage networks, which still rely heavily on wired Ethernet (DSFederation)

Jeff Hastings, CEO, BrightSign. Despite the ubiquity of cellular connectivity, most Cloud-connected digital signage still relies heavily on wired Ethernet. Why is it that cellular connectivity hasn’t taken root similarly in the AV space as it has in our personal lives? […]

digitalsignagefederation.org
Tue, Nov 16, 2021 at 2:16 PM

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How Daktronics helps billboard owners obtain digital sign permits (Billboard Insider)

By Jen Clites and Shawna Hanson, Daktronics. How Daktronics helps customers with regulations. The most common thing that we do is the customer…will ask the sign legislation team to look up local codes…and tell them whether it’s likely or unlikely to put a sign there. […]

billboardinsider.com
Tue, Nov 16, 2021 at 12:08 PM

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16:9: TransitScreen Rebrands Its Visualized Transport Info Platform As Actionfigure

The Washington, DC start-up that has focused on real-time public display dashboards for mass transport and mobility options in big cities has rebranded itself ... […]

sixteen-nine.net
Tue, Nov 16, 2021 at 11:56 AM

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16:9: High-End Guangzhou Restaurant Uses Projection On Walls, Table To Create Immersive Dining Experience

This is a fine-dining restaurant in the south China port city of Guangzhou that set up a dedicated VIP dining room that uses wall and ... […]

sixteen-nine.net
Tue, Nov 16, 2021 at 11:28 AM

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Chinese elevator advertising screen network inventory can now be bought programmatically via Hivestack DOOH SSP (DPAA)

Shanghai, China, Montreal, Canada – November 16, 2021 – Hivestack, the independent, programmatic digital out of home (DOOH) ad tech company has integrated its programmatic DOOH platform with XinChao Media's elevator advertising screen network in China, partially owned by JD.com and Baidu. […]

dpaaglobal.com
Tue, Nov 16, 2021 at 9:33 AM

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Billups MD describes the capabilities of his “out-of-home (OOH) technology and managed services company” post-pandemic

By David Koppelman, MD, Billups. Let’s take a look at the top 5 areas that have offered the OOH industry to evolve during the pandemic, allowing us to compete more effectively with other verticals: Education In the OOH industry, part of our job is to educate clients with out-of-home media expertise. […]

resources.billups.com
Tue, Nov 16, 2021 at 12:10 AM

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The board of the ‘undervalued’ Ocean Outdoor considers putting the company up for sale (Campaign)

Pure-play digital outdoor media owner with operations in UK and Northern Europe has attracted the interest of a Comcast-linked investor. The board of Ocean Outdoor, a significant player in UK outdoor advertising, has announced a strategic review of its options after a big investor upped its stake. […]

campaignlive.co.uk
Mon, Nov 15, 2021 at 6:58 PM

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MarketWatch: Ocean Outdoor Expects to Close 2021 With Significant Growth

By Sabela Ojea. Ocean Outdoor Ltd. said Monday that it expects to report significant revenue growth for 2021, noting that it remains well placed to take advantage of the post-pandemic recovery. […]

marketwatch.com
Mon, Nov 15, 2021 at 6:55 PM

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How much debt is too much for your billboard business? (Business Insider)

Logic might tell you that if you find a lender willing to loan you money, you better borrow as much as they are willing to lend. However, this might not always be the right answer. Borrowing too much money can put your business in a dangerous position. […]

billboardinsider.com
Mon, Nov 15, 2021 at 5:48 PM

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Link Media continues to be Boston Omaha’s largest business segment (Billboard Insider)

Insider’s Take: Lots of information to work through as Boston Omaha continues their growth and addition of other business segments. A couple of observations: In terms of revenue generation, Link Media continues to be Boston Omaha’s largest business segment. Billboard revenue is up 12.6% for the 3rd quarter. […]

billboardinsider.com
Mon, Nov 15, 2021 at 5:44 PM

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Yahoo Pilots First DOOH-led Omni-channel Campaign with Schroders (ExchangeWire)

Yahoo have delivered its pilot programmatic digital out-of-home (DOOH) omni-channel campaign with global asset and wealth management company, Schroders - a first for both brands in Singapore and Southeast Asia. […]

exchangewire.com
Mon, Nov 15, 2021 at 5:41 PM

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How to choose a digital signage content management system for your quick-service restaurant (Samsung Insights)

By: Dave Haynes Behind the order counters of quick service restaurants (QSRs), digital menus have been steadily replacing print for three simple reasons: time, budget and flexibility. Digital menus’ higher upfront costs are lower than the aggregate ongoing costs of having new menus printed and installed. Updating paper or plastic menus can take days or even weeks. […]

insights.samsung.com
Mon, Nov 15, 2021 at 2:28 PM

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Adweek: Volvo’s award-winning 2021 DOOH campaign

Volvo announced its plans to go fully electric by 2030. They did so with the help of Colossal Media, the global leader of hand-painted outdoor advertising, and Brooklyn artist Yazmany Arboleda to create a vision for a sustainable future in the borough. […]

adweek.com
Mon, Nov 15, 2021 at 2:25 PM

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