How media buyers view programmatic DOOH advertising (Broadsign)
Broadsign's VP of Programmatic Success Edith Gagné recently connected with four of our buy-side customers to get their thoughts: Samantha Garner, OMD Canada; Marcie Cerillo, Treehouse Internet Group; Kirsty Carlson, GroupM OOH; Akama Davies, DOOH at Xaxis. How do publishers pitch to you, and what makes them interesting to work with? Data is crucial in any publisher’s pitch. […]
Thu, Nov 11, 2021 at 9:29 PM