Like every profession, financial analysts love buzzwords built on metaphors. “Headwind” means problem. A headwind facing Facebook, says its CFO Dave Wehner, is Apple’s privacy changes introduced earlier this year through iOS 14. […]
In another sign that LED video walls are now a mainstreamed pro AV and digital signage solution, here is a giant 256-cabinet LED wall ... […]
In a clever, cheeky marketing move, the folks at TSItouch have registered with a service that marks today at The World Needs More Touch ... […]
Creative Realities has completed a merger deal with Reflect Systems that sees the combined company operating going forward as Creative Realities, or CRI for ... […]
An encouraging note about things returning to business norms – Integrated Systems Europe reports more than 700 exhibitors set to show their pots and ... […]
This issue contains both August and September 2021 data as we examine the evolution of consumer movements over the course of Q2 and the summer months and moving into the early fall. […]
Remember the outcry last year over the announcement the the US out of home industry was going to consider revising the out of home measurement standard from likelihood to see to opportunity to see viewsheds? Guess how the Canadian out of home industry measures out of home? […]
The companies expect the merger to close in the first quarter of 2022. CRI intends to fully integrate the two companies. The combined company will be headquartered in Louisville, while maintaining the Reflect offices in Dallas. […]
By Matt O'Connor, CEO and co-founder of AdQuick. There is a persistent myth in the advertising world that out-of-home (OOH) advertising campaigns can’t be measured beyond basic metrics. In actuality, as far as accurate performance measurements go, OOH is as measurable as its digital marketing counterparts. […]
Here’s the proof of performance language in the OAAA sample bulletin contract on the OAAA website. Proof of Performance. A photograph will be provided for every bulletin in a campaign, at the campaign start provided within five (5) days after posting. […]
Cash flow from operations for the nine months ended September 30, 2021 was $6,620,097, compared to $3,492,006 for the nine months ended September 30, 2020. Our book value per share was $17.03 at September 30, 2021, compared to $14.01 at December 31, 2020. As of September 30, 2021, we had 28,520,555 shares of Class A common stock and 1,055,560 shares of Class B common stock issued and outstanding. […]
Taggify in Argentina is a digital out of home (DOOH) programmatic platform; Mexico-based GPO Vallas is a major media owner in Latin America; Digital Signage Consortium in Japan is a trade body with over 140 members, while Override Media is a Saudi Arabian digital transport specialist. […]
With features like advanced audience targeting and retargeting activated via unique data sets, brands now have the ability to leverage their creativity on DOOH screens and build relationships with their audiences at scale. Before a creative request is submitted, numerous factors have to be considered, including the audience, the context and end goal of the campaign. […]
By Richard Rothfelder, Partner, Rothfelder Falick. In short, the Supreme Court Justices are obviously engaged and even intrigued by this case, but it’s difficult to predict from their questioning during oral argument how they will ultimately rule in their decision. We’ll have to stay tuned to the release of that decision, probably in mid-2022. […]
From finding clever ways to use the LED screens to creating interactive campaigns that get the audience engaged, we’ve rounded up the five most unforgettable Times Square billboards of all time. 1. The live stream of kids dancing. […]
