Via Invidis The Finnish telecommunications group Elisa has a store in Helsinki’s Mall of Tripla, quite close to its headquarters building. The shop is ... […]
Tree-planting programs developed by businesses as environmental initiatives have been around for some time, but I don’t think I have seen one developed for ... […]
Ludlow and his team at Point of Reference have brought attention to how OOH signs, “although sometimes very thin, are a large contributor to pollution and environmental issues we are facing,” the director explains. “The amount of waste generated on campaigns and communication in physical settings is something that we as designers should be more conscious of,” argues Ludlow. […]
The Digital Signage Federation is in the process of electing new board members, with a very good crowd of candidates for the five open ... […]
William Eccleshare, Chief Executive Officer of Clear Channel Outdoor Holdings, Inc, said: Our quarterly results reflect both year-over-year and sequential quarter increases in revenue. In our Americas segment, we saw increases in revenue across all products, largely driven by strength in our billboard inventory and growth in revenue from digital displays. […]
The outdoor advertising industry has pledged to move toward carbon neutrality in 2022, offering advertisers the ability to offset the carbon impact of their marketing campaigns on billboards. […]
Richardson’s hire caps 18 months of growth for Broadsign ANZ, which has partnered with a number of new and existing OOH media owners, including Australian Outdoor Sign Company (AOSCo,) EiMedia, Gipps Outdoor, Globox, JOLT, Motio, Primo Ads, Stream Outdoor, Total Outdoor Media (TOM), Vast Billboards, and Work Place Media. […]
The UK-based publication AV Magazine does a big awards evening – black tie and the whole nine yards – every year in London, and ... […]
Here’s a very different take on adding functionality to outdoor digital display kiosks that mostly tend to exist as advertising faces – a locker ... […]
With InfoComm out of the way, the next major trade show focused on digital signage and pro AV (if you set aside CES and ... […]
By Rick Bruner, Head of Research, Standard Media Index. Ad spend in October, November and December 2021 is likely to increase by double-digits YOY, advancing further the gains that the ad industry had made at the end of last year as it recovered from the Spring of 2020. […]
OAAA has promoted three long-time staff members to senior leadership roles. Each person has made essential contributions over several years and more recently has helped the association refocus priorities and services during the pandemic, each in their own way. Marci Werlinich has been promoted to the position of Executive Vice President of Operations. […]
By MAGGIE ANGST. San Jose residents who want to keep the city’s decades-old ban on new billboards intact got a boost this week after the city’s airport commission overwhelmingly voted against adding two new LED-illuminated signs along Highway 101. “This project needs to be put on the back burner and then never surface again,” said San Jose airport commissioner Catherine Hendrix. […]
By Matt Canham. The City Council signed off late Monday on a deal with Reagan Outdoor Advertising that replaces one traditional billboard on 3300 South with a digital sign that will mark a key entrance to the still-under-construction town center. This is a much smaller deal than originally proposed. […]
Creating a successful advertising campaign often comes down to using the right medium for your message. For out-of-home advertising, there is a wide array of options out there. From busses to billboards, to vehicle wraps and bus shelters, ads to truck side advertising. […]
