Canada is using opportunity to see viewsheds as the measurement standard. Seems to be working fine. Why won’t it work in the US as well? (Billboard Insider)
Remember the outcry last year over the announcement the the US out of home industry was going to consider revising the out of home measurement standard from likelihood to see to opportunity to see viewsheds? Guess how the Canadian out of home industry measures out of home? […]
Sun, Nov 14, 2021 at 6:02 PM