OOH is as measurable as its digital marketing counterparts. Here is how (Business2Community)
By Matt O'Connor, CEO and co-founder of AdQuick. There is a persistent myth in the advertising world that out-of-home (OOH) advertising campaigns can’t be measured beyond basic metrics. In actuality, as far as accurate performance measurements go, OOH is as measurable as its digital marketing counterparts. […]
Sun, Nov 14, 2021 at 6:01 PM