IBO introduces a data-driven OOH campaign planning tool on its billboard ad space aggregator platform Speedway (Billboard Insider)
Chris Cowlbeck, General Manager of IBOUSA. “We will be able to identify the top profiles of consumers across our entire footprint as well as quickly drilling down to the state, DMA, state, county, city or zip code – even down to the inventory asset whether it’s a billboard, street shelter or bus bench. […]
Mon, Dec 13, 2021 at 11:32 PM